engaging patrons with digital media (pod and vodcasting)
DESCRIPTION
Co-Presentation with Allen McGinley for Infolink (2010) on using podcasting and vodcasting in librariesTRANSCRIPT
Engaging Users with Digital Media:
Ideas for Practical Podcasts and Vodcasts
Doug Baldwin, Cranbury Public LibraryAllen McGinley, Piscataway Public Library
Podcasting...
http://www.flickr.com/photos/abletoven/3223086466/
http://www.emarketer.com/Article.aspx?R=1005869
Who doesen't love statistics???
Study conducted in 2008
10 million per year
http://www.pewinternet.org/Reports/2008/Podcast-Downloading-2008.aspxhttp://www.pewinternet.org/Reports/2006/Podcast-Downloading.aspx
Who doesen't love statistics???
Pew Internet and American Life Surveys on Podcasting 2006 & 2008
(August 2006) Some 12% of internet users say they have downloaded a podcast so they can listen to it or view it at a later time. This finding compares to the 7% of internet users who reported podcast downloading in our February-April 2006 survey.
(2008) Currently, 19% of all internet users say they have downloaded a podcast so they could listen to it or view it later. This most recent percentage is up from 12% of internet users who reported downloading podcasts in our August 2006 survey and 7% in our February-April 2006 survey
However, few internet users are downloading podcasts with great frequency; in both surveys, just 1% report downloading a podcast on a typical day.
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http://www.flickr.com/photos/penmachine/160686228/
http://www.flickr.com/photos/bull3t/990866224/
Some examples perhaps...
Podbeanhttp://cranburypubliclibrary.podbean.com/
Podomatichttp://cranburypl.podomatic.com/
Posteroushttp://cranburypl.posterous.com/
Yahoo Media Player (for self hosted audio files)http://mediaplayer.yahoo.com/
Ipadio http://www.ipadio.com/phlogs/CranburyPLphlogs/
More examples…
• Oral histories (recording new and updating old) http://piscatawaylibrary.org/content/irememberpiscataway
• Book Talks (WIP)
http://www.flickr.com/photos/wwworks/3994475649/
Vodcasting and Web Video
Engaging Users with Digital Media | Doug Baldwin & Allen McGinley | April 6, 2010
http://www.flickr.com/photos/vladdythephotogeek/679247007/
Impact…
During the month of January 2010
• 173 million U.S. Internet users watched online video
• These users watched a total of 32.4 billion videos
• Duration of the average online video watched was 4.1 minutes
• On YouTube.com, the average viewer watched 93.4 videos
http://comscore.com/layout/set/popup/layout/set/popup/Press_Events/Press_Releases/2010/3/comScore_Releases_January_2010_U.S._Online_Video_Rankings
What does this all mean?
• People are seeking information in this format and much of this is content rich (ex. ehow.com)
• Average length watched is 4.1 minutes - these are not massive productions
• Imagine someone checking out 93.4 books per month!
Videos by Category
http://www.flickr.com/photos/wallyg/152453593/
What does this mean
for libraries?
Technically speaking…
1.Video recorded and edited on a computer (webcam)o Uses: video blogs (vlogs), screencasts
– Video recorded elsewhere and transferred to a computero Uses: recording programs, presenter
promos, user testimonials
Sample projects!• Presenter Promo - Nancy Anderson
http://www.facebook.com/piscatawaylibrary• The Eric Mintel Quartet
http://www.youtube.com/watch?v=Kx8BefjbOhI• Children’s Tot Time Program
http://www.youtube.com/user/piscatawaylibrary#p/a/f/0/qHFKdt9RNPg
• Teen Gaming Tournament http://www.facebook.com/piscatawaylibrary
More sample projects!
• Festival of Song• Tell Us Your Story: My Lifeline
http://www.youtube.com/watch?v=ReSmHE9IcUI
• Teen Book Trailers (WIP)• Patron Advocacy Videos (WIP)
Even more sample projects!!!
• Performance by Cranbury Jazz and Rock Band tournament: http://cranburypl.blip.tv
• Telling Your Libraries Story : http://www.youtube.com/cranburypl
Get up, it’s demo time!
http://www.flickr.com/photos/evilerin/3565026821/
Connect, share, and ask us questions!
Doug Baldwin, Cranbury Public LibraryPh: 609-655-0555Em: [email protected]/baldwind1976linkedin.com/in/db1976Square 2: http://njlaconference.ning.com/profile/cranburypl
Allen McGinley, Piscataway Public LibraryPh: 732-463-1633 ext 6Em: [email protected]/mcginleytwitter.com/mamcginleylinkedin.com/in/mamcginleyconnect.ala.org/user/80525
Questions?
http://www.flickr.com/photos/paulfloyd/3559266527/