engaging social communities - socialmedia conference 2012

27
Engaging social communities with Shona Mackin

Upload: socialfacemedia

Post on 11-Jul-2015

123 views

Category:

Technology


0 download

TRANSCRIPT

Page 1: engaging social communities - socialmedia conference 2012

Engaging social communities

with Shona Mackin

Page 2: engaging social communities - socialmedia conference 2012

www.socialface.com.au

juggling

Multiple Roles

Learning new media

Everything urgent

Looking for quick easy wins

Mass communication

Simplified user sharing

Struggle to keep up

Doing small bits of everything

Constant deadlines

How can I do it all?

Page 4: engaging social communities - socialmedia conference 2012

www.socialface.com.au

know your purpose

WHY Social Media for your business?

WHAT are you looking to achieve?

WHO are you trying to connect with?

WHEN are your customers online?

HOW are you going to reach them?

Page 5: engaging social communities - socialmedia conference 2012

www.socialface.com.au

6 engagement tips

1. Listen

2. invite people to engage

3. prompt and personal responses

4. make it easy

5. be human

6. keep it real

Page 6: engaging social communities - socialmedia conference 2012

www.socialface.com.au

aware

Are you ready to engage through

mobile?

43% of online Australians now own

a smart phone

92% of mobile social networkers

have visited facebook via their

phone

97% of all engagement producing

activity happens in the newsfeed

Page 7: engaging social communities - socialmedia conference 2012

www.socialface.com.au

listen

Listen to your

audience

hear what they are

saying and

post, respond, con

nect accordingly

Page 8: engaging social communities - socialmedia conference 2012

www.socialface.com.au

connect

Make a two way connection

Ask for opinions

Post a poll or results of a survey

Ask open ended questions

Send out thought provoking material, news or information

Weave information across all your social platforms

Jump in when the

opportunity arises for a

conversation

Commit – once you’re

in, you’re in

Pay attention and help

people feel heard

Page 9: engaging social communities - socialmedia conference 2012

www.socialface.com.au

great content

Relevant

Valuable

Interesting

Responsive

News worthy

Shareable

Be respectful of your readers time.

People see thousands of pieces of marketing everyday.

Think about what you can do to make your

communications count and stand out

Page 10: engaging social communities - socialmedia conference 2012

www.socialface.com.au

You’ll learn...be timely

People are impatient

Expectation of an instant response

Promptly and personally acknowledge

and respond to posts and feedback

20 minutes to catch most people online

Ask do you like being kept on hold?

Social media is a great opportunity to

engage in core customer service

Timely Response = Greater engagement =

more chance of success

Page 11: engaging social communities - socialmedia conference 2012

www.socialface.com.au

Date first, sell second

Take it easy

Take the time to nurture the social relationship

Build trust

Social media is a long term investment

Ask about them… and care

Softly, softly approach

Sell like a ninja

AVA – Always Add Value

WIIFM – What’s in it for me/them?

Page 12: engaging social communities - socialmedia conference 2012

www.socialface.com.au

share

Give more, Get more

Share relevant, interesting information

Page 13: engaging social communities - socialmedia conference 2012

www.socialface.com.au

Who are your page friends?

Network

Get to know who’s active

Share the love

Align with partners and clients

Share interesting and relevant

content

Say thank you to people who

engage with you

Page 14: engaging social communities - socialmedia conference 2012

www.socialface.com.au

Invite people to share

Ask people to get involved in group discussions like linkedin

Finish blogs with a question

Invite people to share their opinions

Ask opinions on Linkedin, Qwora or Survey Monkey and

share your findings

Respond to negative posts in an open, non emotive manner

Create company policy guidelines

Let people know you are human –

attribute posts to an individual if

you have a few people involved

Page 15: engaging social communities - socialmedia conference 2012

www.socialface.com.au

algorithms

Using a 3rd party auto

posting tool, can have a

negative effect on your

social efforts on some

platforms.

Leverage where you can, know

how to play the system

Page 16: engaging social communities - socialmedia conference 2012

www.socialface.com.au

interested lists

Page 17: engaging social communities - socialmedia conference 2012

www.socialface.com.au

find your potential reach

Use the tools

available to discover

how many people in

your niche interest

area

Page 18: engaging social communities - socialmedia conference 2012

www.socialface.com.au

use your insights

What’s interesting to your target demographic?

Page 19: engaging social communities - socialmedia conference 2012

www.socialface.com.au

focus

Discipline

Get in

Do the job

Get out

Page 20: engaging social communities - socialmedia conference 2012

www.socialface.com.au

20min plan

Set an alarm or pick a couple of your favorite songs and do as much

as you can before they finish

Automate what you can with out messing with your edgerank score -

set up Facebook to push to your Twitter Page

Plan ahead

Be organised

Have copy and images ready to go

Pre-write posts to get ahead

Respond where required

Network with key “page friends” – like, comment and share

Page 21: engaging social communities - socialmedia conference 2012

www.socialface.com.au

Tools

Do.com

Dropbox

Evernote

iDisplay

Nimble.com

Manage Flitter

Twilerts and Google Alerts

Sprout Social

Hootsuite

Page 23: engaging social communities - socialmedia conference 2012

www.socialface.com.au

Take homes

Stay Current, post regularly

It’s a Marathon not a sprint

Invite people to get involved

Respond promptly and personally

Make it easy to engage, are you mobile friendly?

Stay on top on changes to the platform and

algorithms

Be interesting and keep it real

Page 24: engaging social communities - socialmedia conference 2012

www.socialface.com.au

Socialface

“Socialface manages your

social media and community

engagement.

You get your time back to

focus on what YOU do best”

Page 26: engaging social communities - socialmedia conference 2012

www.socialface.com.au

We’d love

to join

your

team,

Let’s Chat

Page 27: engaging social communities - socialmedia conference 2012

www.socialface.com.au

[email protected]

www.socialface.com.au

1300 76 46 36