engaging stakeholders through social media · through social media dr. linda elliott-nelson arizona...
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ENGAGING STAKEHOLDERS
THROUGH SOCIAL MEDIADr. Linda Elliott-Nelson
Arizona Western College
ARIZONA WESTERN COLLEGE
Over 12,000 students
Corner of Arizona, California, and Mexico
Hispanic Serving Institution
WHO ARE OUR STAKEHOLDERS?
Students
Faculty
Staff
Community
SOCIAL MEDIA
And more
DOCUMENTED STUDENT
LEARNINGWhere do students demonstrate learning?
NURSING
DOCUMENTING STUDENT LEARNING
PHOTOJOURNALISM
DOCUMENTING
STUDENT LEARNING
Students post on what they learned.
DOCUMENTING
STUDENT LEARNING
SHARING STUDENT AND
FACULTY ACCOMPLISHMENTSArticles
Photos
Comments
Student showcase
AWCAlum
LinkedIn project
FOCUSING ON
FACULTY
Faculty: the focus of this year’s marketing
Videos shown on television, at movie theaters, and on social media
Videos include faculty degrees and titles
MEET THE MATADORS! MEET OUR FACULTY!
GETTING TO KNOW FACULTY
AWC IN FOCUS VIDEOS
2-4 MINUTES LONG
FOCUS ON FACULTY, ACCOMPLISHMENTS, WHY THEY CHOSE THE SUBJECT THEY DID, CAREERS POSSIBLE IN THEIR FIELD, THEIR FAVORITE
CLASS TO TEACH
INCREASING ENROLLMENTScreen shots for classes with photos
Class Title
Class section
Mode of learning
Days
Times
Hashtag for Twitter
INCREASING USE OF TUTORING
CENTER
GETTING TO KNOW OUR STAFFMeet the Matadors encompassed faculty,
staff, and part-time workers.
People on campus got to know each other as
well.
DOCUMENTING
STAKEHOLDER ENGAGEMENT
I’M GOING 2 COLLEGE
EVENT WITH 5TH GRADERS
SURPRISE AND DELIGHT
Clouds
Sunrise
Sunset
Landscaping
DOCUMENTING STAKEHOLDER
ENGAGEMENT
MEASURING STAKEHOLDER ENGAGEMENT
MEASURING STAKEHOLDER ENGAGEMENT
LESSONS LEARNED
Decentralize
Post daily
Include different viewpoints
Monitor
Use as communication tool (very useful with emergencies)
Ask faculty and staff to send in photos and information
QUESTIONS?