engaging students across space and time

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Presentation slides: ETUG Fall 2010 Workshop, New Westminster, British Columbia. Jo Axe and Geoff Archer, Royal Roads University Session Description: From personal enrichment to professional credentialing, distance education courses are growing in popularity. The convenience or necessity of learning in one’s underwear is significantly affecting the mix of how educators work. Yet for students, learning is enriched by engaging with others in activities that are directly linked to the world outside the living room. Striving to combine these two realities, Geoff Archer and Jo Axe investigated ways to connect online undergraduate students with each other and the external environment. In this session you will explore innovative ways to engage distance learning students through experiential activities that foster real social, environmental and commercial endeavors. As an integral part of an active audience you will participate in a discussion of four successful works in progress; 1) The Video Elevator Pitch, 2) The Online Venture Challenge, 3) The Microfinance Business Ideas Competition (www.mfbic.org) and 4) the Parallel Universe of SIFE Online.“

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Page 1: Engaging students across space and time
Page 2: Engaging students across space and time

Engaging Students Across Space and Time

Geoff ArcherJo AxeNovember 4, 2010

Page 3: Engaging students across space and time

Overview

Adult LearningExperiential Exercises

Service LearningEducational Travel

Clubs & Associations

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The Elevator Pitch

How many of you know what an Elevator Pitch is?

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Elevator Pitches in TV Shows

BBC's Dragon's Den TV show (UK) , CBC's Dragon's Den (Canadian copycat)

ABC's Shark Tank (U.S. copycat) American Inventor (ABC 2006)

Others?

Page 7: Engaging students across space and time

Elevator Pitches in TV & Movies

Sold, Bought or Processed (Say Anything) 7 Minute abs (Something About Mary)Waffle Cone (Something About Mary)

iToilet (Curb Your Enthusiasm)For Kids (Hudsucker Proxy)Car of Tomorrow (Tucker)

Muffin Tops (Seinfeld)

Others?

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Video Elevator Pitches

www.vator.tvhttp://pitches.techcrunch.com/

www.prosper.comContests such as

http://beta.ventureport.org/elevator_pitch_contest.67.html

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Tactical Solutions to Putting the Elevator Pitch Online

What are your experience and/or suggestions?

Youtube Vimeo

Everybody can see it or you can delineate user IDs for ‘private’ setting

Allows password protection

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Examples from the course

Which one of these is not real?

Lorrainehttp://dspace.royalroads.ca/docs/handle/10170/384

Roy

http://dspace.royalroads.ca/docs/handle/10170/370

Tammy

http://dspace.royalroads.ca/docs/handle/10170/372

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Video Elevator Pitch Take-Aways

Enables ContextEncourages Creativity

Good Excuse to learn New TechnologyCaptures Visual Learners

Facilitates Contemplative Exchange

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Unanticipated Reversal

The Video Elevator Pitch (developed to include online students in a traditional on-campus

exercise) has so many positive externalities that it will now improve the on-campus

entrepreneurship course

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Experiential Exercise

How many of you incorporate some kind of experiential exercise in your courses?

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The Venture Challenge

11 year tradition at Royal RoadsTeams of 5 students

$5 Seed Money5 Weeks

Raise max. profits for a charity partner2010 average was >$500 per student

$41k total from 14 teams

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How we took it online…

The Venture Challenge

Books for LiteracySelling Used Books to Support

Literacy

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Real-World Examples of Mission-Driven E-Commerce

Alliance of Students Against Poverty Artisan Wedding Rings

Baby Teresa

Basabody Donors Choose

Exorcise Cancer Figs

Filt Waste Oil Candles Goodshop Kidonaki

The New Masters of Fantasy Procrasdonate

Rideshark The Sustainable Village

Alliance of Students Against Poverty Artisan Wedding Rings

Baby TeresaBasabody

Donors ChooseExorcise Cancer

FigsFilt Waste Oil Candles

Goodshop Kidonaki

The New Masters of Fantasy Procrasdonate

Rideshark The Sustainable Village

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Mission

The 'mission' you adopt is up to you. Here are two examples of very different reasons to purchase livestock online: Heifer International would have you buy a

goat to help a (human) family in need. The WWF (World Wildlife Fund) wants you

to buy a goat to help a leopard. What is important to your team? Is there a charitable organization whose work you would like to support?

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Business ModelYour team will design the business model that you implement. Many different business models might support the same mission. For example, Kashless keeps used items (sofas, baby toys, flower pots, etc.) out of the landfill by connecting them with new owners. Babyplays keeps toys out of the

landfill by offering a rental service.

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Profit-Orientation

Although 100% of your profit from this one month of business needs to be donated to a

charity, the future business investment opportunity that you present on September 21 can be either a for-profit or a non-profit

venture. This choice of corporate structure is up to you and your team. Notably,

www.microplace.com and www.kiva.org do roughly the same thing - connecting

microfinance lenders and borrowers. Kiva is a non-profit, whereas microplace is owned

by eBay (and is obviously not a non-profit!).

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Assessment

10/30 for website DESIGN - this aspect of the course is evaluated by Tracy as my CTET Partner

8/30 for PERFORMANCE – in the future we will have benchmarks to guide this e.g. Profit > $500 = A

12/30 PRESENTATION

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Results of the Online Venture Challenge

OVC1 – February, 2010E-commerce was NOT enabled

http://www.wix.com/claurin/lovebug

OVC2 – September, 20109 Teams raised over $7,300 in one month

http://www.floodofgoodwill.com/http://booksforliteracy.blogspot.com/

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Added Benefits

Some projects become real businesseswww.govoluntouring.com

Some are spin-in to real organizationshttp://harvestchallenge2010.blogspot.com/

The Online Venture Challenge is a great platform for on-campus students to learn-

by-doing in an organized, more easily auditable way

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Nelson Family Microbusiness 3-Phased Program

1. World’s First Microfinanace Business Ideas Competition www.mfbic.org

2. The Microbusiness Experience: East Africa 3. Nelson Family Microbusiness Fellows

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How Do We Know Which Ideas are Best Suited for East

Africa?

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We Went There and Asked

What percentage of these students are Online students?

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Nelson Family Microbusiness Fellows

3 graduating students3 different ideas

3 different business plans100 days in Tanzania

$5000 seed capital for each businessTransitioned to local entrepreneurs

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Engaging Online LearnersWhat Other Methods Can We Use?

Educational Travel (a.k.a Field Trips) Clubs (i.e. SIFE and now Real Estate) Faculty ‘on location’ coffee in major Canadian

markets

What are your ideas?

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