Engaging the Digital Natives

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  • 1. 06 NOVEMBER 2014J BOYESPECIAL CONSULTANTCASPAR SRENSENAARHUS UNIVERSITYAUYOURNIVERSITYEngaging the Digital Natives

2. 06 NOVEMBER 2014J BOYESPECIAL CONSULTANTCASPAR SRENSENAARHUS UNIVERSITYAUTHE IDEAProvide potential students a real look at life as a studentThe target group is walking around with cameras in their pockets and is heavy users of social mediaTo move away from clich imagery and promote transparencyTHE GOAL To attract the right students and avoid dropouts later on 3. YourniversityHow we use it 4. 06 NOVEMBER 2014J BOYESPECIAL CONSULTANTCASPAR SRENSENAARHUS UNIVERSITYAUTOOLSA core of ambassadorsMajor eventsCustom hashtagsOfficial social media accounts 5. AMBASSADORS 6. WORKSHOP 7. EVENTS 8. 06 NOVEMBER 2014J BOYESPECIAL CONSULTANTCASPAR SRENSENAARHUS UNIVERSITYAURESULTS 9. 06 NOVEMBER 2014J BOYESPECIAL CONSULTANTCASPAR SRENSENAARHUS UNIVERSITYAUMORE THAN 7000 PICTURES, MOVIES AND TWEETS SHARED ON INSTAGRAM AND TWITTER 10. 06 NOVEMBER 2014J BOYESPECIAL CONSULTANTCASPAR SRENSENAARHUS UNIVERSITYAUUNEXPECTED RESULTS 11. 06 NOVEMBER 2014J BOYESPECIAL CONSULTANTCASPAR SRENSENAARHUS UNIVERSITYAUTAKE AWAYSYou need to build a community to make contentWho will support and amplify the content and why?Tool for insight and developmentDont be afraid to make mistakes embrace your failures and learn from them 12. 06 NOVEMBER 2014J BOYESPECIAL CONSULTANTCASPAR SRENSENAARHUS UNIVERSITYAUThank you! 13. 06 NOVEMBER 2014J BOYESPECIAL CONSULTANTCASPAR SRENSENAARHUS UNIVERSITYAUConnect:dk.linkedin.com/pub/caspar-srensenE-mail:caspar@au.dk