engaging users in ux research - wud 3miasto
DESCRIPTION
How to engage users in UX research and why is it worth it? - Katarzyna Małkiewicz, UX researcher at WitFlow - a presentation at World Usability Day 2014 in Trójmiasto, PolandTRANSCRIPT
WWW.WITFLOW.COM DESIGN RESEARCH TRAININGS 1 KNOW HOW
+48 530 837 629 [email protected]
ENGAGING USERS IN UX RESEARCH
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CREATIVE ENERGY
of the users engage actively in modifying and improving products that they use. Why not to use their creative energy and potential of their ideas?
40%
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Why should we engage users in the UX research?
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Users know much more than they think they know
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Variety and diversity of the in-depth observations and results
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Engagement enhances reflection and discussion
Pleased respondents might help in recruitment to further projects
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How can we build users’ engagement in UX research projects?
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More action – less words. Users will speak their mind while DOING hands-on tasks
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Invoke imagination, recall archetypes and commonly shared symbols
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Use inspiring materials, attractive forms, visual elements
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Uncertainty and the element of surprise foster curiosity
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Let the user be the one in control of the situation
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How to persuade 13 people to do something weird and unusual for 5 days?
…and record 1h 8 min 22 sec (instead of 25 min) of their interactions with the device
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339,6 kilometers covered by the research team
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TVs
29 participants
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hours of recordings
75 envelopes with tasks
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METHODOLOGY
Diary studies Cultural probe User tests
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EXAMPLES
What were the users engaged in during 5 days of the study?
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Users were involved in discovering the new features spontaneously while recording the reportages
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(almost) everybody wants to be a star for a while
Spontaneous reactions & authentic emotions in the short documentaries
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Clear role & clear goal for the user
Task: Please record a short movie telling how to use your Smart TV (…)
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Katharsis? Relief? Eventually, frustration and anger were revealed
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Provided materials were accompanied by additional notes and comments
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What I was given? What do I need?
Task: Please take your remote control(s) and paper over all the elements that are redundant in your opinion.
NEW, UNEXPECTED IDEAS
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WRAP UP
Engaging users in the research project is worh an extra effort
Action, control, imagination and curiosity enhance engagement
It will pay back with a variety of in-depth observations and results
DESIGN RESEARCH TRAINING 24 KNOW HOW
THANK YOU!
KATARZYNA
MAŁKIEWICZ
UX Researcher