Engaging UX In Engineering@s1dd4rth

Siddarth Kengadaran

User Experience Designer - Starberry Ltd.

First Member - Kovai Madrasters

Time for some workout.

The Flow

What is UX ?Activity Role of a UX in a team

Story TimeCase StudyUX Factors

What is UX ?

noun

noun: user experience; plural noun: user experiences

1. the overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.

What is UX ?

● "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products

● UX design is the process of designing (digital or physical) products that are useful, easy to use, and delightful to interact with.

● The creative and analytical process of determining what a website, device, or piece of software is going to be.

● UX design is the art and science of generating positive emotions through product interactions

What is UX ?

● UX design is a commitment to building products with the customer in mind.

● UX design is so much more than just designing for a screen.

● It’s a commitment to developing products and services with purpose, compassion, and integrity.

● It’s the practice of meeting people’s needs before, during, and after product development.

● UX design is about delighting users by anticipating their needs and giving them something they didn’t think to ask for.

UX is a product of a process.Design is not just what it looks like and feels like. Design is how it works. Steve Jobs

Why UX matters?

Because access to your competitor is only ever a tap or

two away...

User experience design is the link between the three areas of technology, business, and design. Technology

Design Business

Translating business goals to the technology and design areas, making sure the business is what drives the features and design.

Explaining technology constraints to the business and design areas, keeping the design and business goals aware of the technical realities.

Communicating design ideas to the business and technology areas, and ensuring that functional and aesthetic priorities are managed.

UX

Translating Business

Goals

ExplainingTechnologyConstraints

Communicating DesignIdeas

User Experience Factors

Useful

Your content should fulfill a need.

Usable

Enabling users to effectively and efficiently achieve their end objective with a product.

Desirable

Desirability is conveyed in design through branding, image, identity, aesthetics and emotional design.

Findable

It is vital to the user experience of many products.

Content needs to be navigable and locatable.

Accessible

Just over 1 in 4 of today's 20 year-olds will become disabled before they retire.

About 15% of the world's population lives with some form of disability,

Credible

Users must trust and believe what you tell them.

Valuable

Case Study 1: Search

Goal:

Faster Search.Solution:

Increasing the size of the text box.

*Solving performance issues with design thinking.

Case Study 2: Airbnb Story

Problem::

People are not booking.

Solution:

Show users what they are looking for.

Result:

200$ / week to 400$ / week

*Solving business problem with design thinking.

Case Study 3: SPI Traffic HandlingProblem:

Handle the opening day traffic.Solution:

Reduce the server load. Terminate as early as possible.

Quick notification and feedback.

Limit the no. of orders.*Solving technology issues with design thinking.

Story Time

Design Develop EvaluateTest

A mythical project

Thank you!s1dd4rth.com