Engaging Virtual Communities: Web 2.0

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Slides from talk on "Engaging Virtual Communities: Web 2.0" given at CILIP CDG conference on 30 April 2007. See http://www.ukoln.ac.uk/web-focus/events/conferences/cilip-cdg-2007-04/


  • 1. Engaging Virtual Communities: Web 2.0 Brian Kelly, UKOLN, University of Bath Bath Email [email_address] UKOLN is supported by: http://www.ukoln.ac.uk/web-focus/events/conferences/cilip-cdg-2007-04/ About This Session This session will provide an introduction to Wikis, showing how Wikipedia can be used to promote your college and, having learnt about Wiki concepts, how Wikis can be used in e-learning This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Resources bookmarked using cilip-cdg-2007-04 ' tag
  • 2. About Me
    • Brian Kelly:
      • UK Web Focus: a national Web advisory post
      • Based at UKOLN, a national centre of expertise in digital information management
      • Located at the University of Bath
      • Funded by MLA and JISC
      • Involved in Web since Jan 1993
      • Currently advising on best practices for Web 2.0
  • 3. About You
    • How many of you have heard of Web 2.0?
    • How many of you have read content in a blog or wiki?
    • How many of you publish a blog or have updated content in a wiki?
    • How many have used MSN Messenger, Skype, ?
    • What do you hope to gain from this session?
  • 4. Contents
    • Web 2.0 What Is It? (Talking )
      • Blogs Wikis
      • RSS Mashups
      • Microformats Comms tools
      • Social networks
    • Deployment Strategies ( doing)
      • User focus
      • Information literacy; staff development
      • Risk assessment
      • Safe experimentation
  • 5. Lets Do It Now!
    • Lets not just talk about Web 2.0 lets use it now (assuming WiFi network available!):
    • Lets Talk
      • Go to http://www.gabbly.com/ and in box enter www.cilip.org.uk/
    • Lets Share Resources
      • Go to to access resources
    Discussion Lecture theatres being WiFied; pervasive networking being deployed students with laptops will expect to use them we need to gain experiences to establish best practices & manage possible problems http://www.gabbly.com/www.cilip.org.uk/ 2 Mar 2007
  • 6. Web 2.0
    • What Is Web 2.0?
    • Marketing term (derived from observing 'patterns') rather than technical standards - an attitude not a technology
    Web2MemeMap, Tim OReilly, 2005
    • Characteristics Of Web 2.0
      • Network as platform
      • Always beta
      • Clean URIs
      • Remix and mash-ups
        • Syndication (RSS)
      • Architecture of participation
        • Blogs & Wikis
        • Social networking
        • Social tagging (folksonomies)
      • Trust and openness
    Web 2.0
  • 7. Blogs
    • The term blog is well-known, but perhaps theres a lack of awareness of the potential of blogs. Theres a need to:
      • Explore how blogs can support business functions (support users, staff & organisation)
    • Theres also a need for information professionals to:
      • Understand blogging & related technologies (e.g. RSS, Technorati)
      • Be able to find resources in the 'Blogosphere'
    Web 2.0 Openness Syndication Collaboration Key Characteristics http://annewelsh.wordpress.com/ http://communities.cilip.org.uk/ blogs/marks/
  • 8. Blogs & Marketing
    • What happens:
      • Youve done some great research (not quite a cure for cancer!)
      • You write a press release (job done?)
    http://www.nottingham.ac.uk/public-affairs/ press-releases/ Who needs to know about and use Web 2.0 apps from this example: PR & marketing; researchers;
      • Who is linking to & talking about this research (are they disagreeing?)
      • The Nourishing Balance blog has commented on this (Thats great or are they misinterpreting the findings?)
  • 9. Blogs - Reading
    • How do you keep informed of developments?
      • Do you use a dedicated blog reader?
      • Are you alerted of changes to key blogs?
      • Do you focus on the content, and avoid the distractions of ads, etc.
    Web 2.0 Bloglines a Web-based blog reader. You are informed of changes since you last viewed the page. http://www.bloglines.com/myblogs Openness Syndication Collaboration BlogBridge a desktop blog reader. You are informed of changes since you last viewed the page.
  • 10. Blogs Engaging With Users
    • The ukwebfocus.wordpress. com blog provides:
      • Comments option for all postings
      • A realtime chat facility
    • Benefits:
      • Feedback on my thoughts and ideas
      • Evaluation
    http://ukwebfocus.wordpress.com/ 2007/01/25/experiments-with-meebo/ Blogs arent just one-way publishing, but an implementation of Tim Berners-Lees vision of a collaborative Web See (and discuss) UK Web Focus blog post 25 Jan 2007 Blended blogging
  • 11. What Are They Saying About Us?
    • Blogs are very interconnected with each other (bloggers discuss others blog postings).
    • This can help to provide feedback; measure impact; engage in discussions; etc.
    • You can also monitor what they are saying about your Web site.
    Web 2.0 Find out what bloggers have been saying about your blog or your Web site possibly minutes after theyve said it. You can then take the praise or issue a rebuttal in a timely fashion http://www.nottingham.ac.uk/ Criticism : this may be comment spam. This may be true for popular home pages, but not for many other pages
  • 12. Finding Resources
    • Technorati can help find blog articles, RSS feeds, etc.
    • Technorati search for SHERPA JISC " finds:
      • 11 blog posting postings, most recent 196 day ago (nothing new since then?)
    Web 2.0 RSS Syndication What do users want: the home page and what people are saying today. Google & Technorati are valuable tools, so organisations should ensure that their Web site can be found in both. A search for JISC finds a posting from 6 hours ago Note you can receive RSS alerts of new search results http://www.technorati.com/ search/sherpa+jisc
  • 13. Social Networking Software (1)
    • But what if:
      • Students arent interested in university-provided blogging services?
      • Students use commercial social networking services such as Facebook?
    Web 2.0
    • Should we:
      • Make use of these environments (save money by not reinventing wheels)
      • Inform students on integration of our information?
      • Ignore?
    Note museums (Walker Art Center) are experimenting with Facebook 18 Feb 2007
  • 14. Social Networking Software (2)
    • What are they saying about your institution in social networking services, on blogs, ?
    • Do you (and your departments) provide business intelligence services to find out what your users are saying about you?
    • Do you have policies on rebuttal?
    http://kera.name/articles/2007/01/ 404-university-of-nottingham-not-found/ http://kera.name/articles/2006/12/uni-tech-team-storms-student-underground/ BUCS set up a feedback page in Facebook - without being aware of this page!
  • 15. Wikis
    • Wikis collaborative Web-based authoring tools
    • I use Wikis for:
      • Collaborative papers (avoiding emailed MS Word file around)
    Web 2.0 Writely Web-based word processor or Wiki? Does it matter, it does the job http://www.writely.com/ Openness Syndication Collaboration http://www.ukoln.ac.uk/interop-focus/community/index/ IWMW2006_Discussion_Group_Notes_for_Group_A
      • Note-taking at events
    Remember when notes were trapped in the non-interoperable world of flip charts & paper. This need no longer be the case.
      • Social discussions at events
    http://www.ukoln.ac.uk/interop-focus/community/index/ IWMW2006_Information_About_Social_Aspects
  • 16. Wikipedia
    • Wikipedia a community-developed encyclopedia and also a well-linked Web site, which boosts Google rankings Note created by Owen Massey in June 2004
    • Issues (philosophical):
      • Should we be doing this?
      • Who should create & maintain pages?
    • Issues (practical):
      • Who maintains this page?
      • What else should be in Wikipedia related to the universitys key interests & expertise?
  • 17. Sharing - Flickr
    • Web 2.0 includes community-building
    • You can help support your community-building by making it easy to share photos at events (e.g. this seminar)
    • Simply suggest a tag e.g. cilip-2007-04 and encourage delegates to upload their photos with this tag
    Web 2.0 http://www.flickr.com/search/ ?w=all&q=iwmw2006&m=text Openness Network effect Syndication Collaboration http://www.flickr.com/photos/tags/ iwmw2006/interesting/?page=6
  • 18. Sharing del.icio.us
    • Another aspect of sharing is sharing bookmarks
    • This can be used to:
      • Manage your bookmarks
      • Allow others to contribute resources
      • Allow lists of bookmarks to be repurposed
      • Carry out impact analysis
    Web 2.0 Openness Network effect Syndication Collaboration Note also that the bookmarks can be embedded (mashed-up) elsewhere http://del.icio.us/lisbk/cilip-cdg-2007-04
  • 19. Sharing Slides
    • Slideshare.net:
      • Repository for PowerPoint slides
      • Find (and reuse) slideshows of interest (I like your Web 2.0 slideshow so maybe Ill like yours, or others that you like)
      • Add comments, questions, etc.
      • Use as planning, feedback, etc.
      • Can assign Creative Commons rights
  • 20. Google Maps Mashups
    • Google Map mashup used for IWMW 2006 event:
      • ~ 20 lines of JavaScript.
      • Code taken from Googler Maps Web site and coordinates added
    Web 2.0 http://www.ukoln.ac.uk/web-focus/events/ workshops/webmaster-2006/maps/ Openness Mashup APIs http://northumbria.ac.uk/browse/radius5/ More sophisticated mapping applications are being developed, such as Radius 5 at Northumbria Univ.
  • 21. Location Metadata
    • Embedded location metadata can now by exploited by 3 rd party tools
    Web 2.0 Openness Mashup Open source APIs Why don't all our organisation provide location data in this way? Note issues about quality of data & responsibilities for providing the data (e.g. is this the right address?)
    • This service is based on the following HTML content:
    • The Greasemap script processes this data as shown
    http://www.ukoln.ac.uk/web-focus/ events/conferences/cilip-cdg-2007-04/
  • 22. Takeup Of New Technologies
    • The Gartner curve
    Developers Rising expectations Trough of despair Service plateau Enterprise software Large budgets Early adopters
    • Chasm
    • Failure to go beyond developers & early adopters (cf Gopher)
    • Need for:
      • Advocacy
      • Listening to users
      • Addressing concerns
      • Deployment strategies
    Lets now look at approaches for avoiding the chasm
  • 23. Beware The IT Fundamentalists
    • We need to avoid simplistic solutions to the complexities:
      • Open Standards Fundamentalist: we just need XML
      • Open Source Fundamentalist: we just need Linux
      • Vendor Fundamentalist: we must use next version of our enterprise system (and you must fit in with this)
      • Accessibility Fundamentalist: we must do WAI WCAG
      • User Fundamentalist: must do whatever users want
      • Legal Fundamentalist: it breaches copyright,
      • Ownership Fundamentalist: must own everything we use
      • Perfectionist : It doesn't do everything, so we'll do nothing
      • Simplistic Developer : I've developed a perfect solution I don't care if it doesn't run in the real world
      • Web 2.0 : Its new; its cool!
    IT Services Barrier
  • 24. The Librarian Fundamentalists
    • Librarians:
      • Think they know better than the user e.g. they don't like people using Google Scholar; they should use Web of Knowledge (who cares that users find it easier to use Google Scholar & finds references they need that way?)
      • Think that users should be forced to learn Boolean searching & other formal search techniques because this is good for them (despite Sheffield's study).
      • Don't want the users to search for themselves (cf folksonomies) because they won't get it right.
      • They still want to classify the entire Web - despite the fact that users don't use their lists of Web links.
      • Want services to be perfect before they release them to users. They are uneasy with the concept of 'forever beta' (they don't believe that users have the ability to figure things out themselves and work around the bugs).
    Library Barrier
  • 25. Deployment Strategies
    • Interested in using Web 2.0 in your organisation?
    • Worried about corporate inertia, power struggles, etc?
    • Theres a need for a deployment strategy:
      • Addressing business needs
      • Low-hanging fruits
      • Encouraging the enthusiasts
      • Gain experience of the browser tools and see what youre missing!
      • Staff training & development
      • Address areas you feel comfortable with
      • Risk management strategy
    Deployment Challenges
  • 26. IWMW 2006 & Risk Management
    • IWMW 2006 has taken a risk management approach to its evaluation of Web 2.0 technologies:
      • Agreements : e.g. in the case of the Chatbot.
      • Use of well-established services : Google & del.icio.us are well-established and have financial security.
      • Notification : warnings that services could be lost.
      • Engagement : with the user community: users actively engage in the evaluation of the services.
      • Provision of alternative services: multiple OMPL tools.
      • Use in non-mission critical areas: not for bookings!
      • Long term experiences of services: usage stats
      • Availability of alternative sources of data : e.g. standard Web server log files.
      • Data export and aggregation: RSS feeds, aggregated in Suprglu, OPML viewers, etc.
    Deployment Strategy
  • 27. Tools For Your Staff
    • A simple approach...