Audience

Aims & Outcomes

• To explore audience considerations and how they affect the design processes.

• To identify audience characteristics and needs when promoting using online facilities.

• To begin to research the subject of audiences and discuss how findings will affect development• Outcomes: You will create an extensive audience

considerations report including a wide range of examples from your research and findings. You will understand the consideration you need to take into account in the development of your assignment.

Assignment Task 1: Analysis Task 1

• From your group tasks over the last couple of days, and your findings from your initial brief analysis, write your own brief analysis for your individual assignment intentions.

• You may use all or some of the group work you did yesterday but you need to have the following:

• A categorised mind map of the important areas and all their considerations.

• A list of research considerations which will support the development of your assignment.

• A plan of action for achieving the brief.

• Initial ideas of what you will complete as design work and what processes you intend to follow.

Intended Audience Characteristics

• Research your target audience and how this may affect the development of your designs. Discuss their characteristics, and use your analysis of this to support your research work.

• 1.1 Analyse the characteristics of the audience for a chosen art and design activity.

• 1.2 Use analysis to develop research activity.

• 2.1 Demonstrate independence in decision making in planning and developing creative solutions.

ContextComprehensive understanding and knowledge of subject context used to communicate complex concepts, articulate ambitions and clarify purpose.

WHO IS YOUR AUDIENCE?

Audience

Audience

Genre

What is the genre of your design/network work and how will this be promoted

to your audience?

Professional

You are communicating with professionals, how will

this affect your branding and network?

PortfolioHow will you present your

portfolio of work to professionals?

Characteristics

What are the characteristics of your intended audience?

How will this affect your design/network?

Needs

What are the needs of your intended audience? How

will these affect your designs/network?

What activities can help you find out about your target audience?

Market research:• Qualitative techniques such as:

• Focus groups• In-depth interviews• Ethnography – the systematic

study of people and cultures.

• Quantitative techniques such as: • Customer surveys

• Questionnaires• Surveys• Paper based• Online – Survey Monkey• Social Media• Websites

• Analysis of secondary data

• Qualitative research is primarily exploratory research. It is used to gain

an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or

helps to develop ideas for potential quantitative research.

• Quantitative methods emphasize objective measurements and the

statistical, mathematical, or numerical analysis of data collected through polls,

questionnaires, and surveys, or by manipulating pre-existing statistical

data.

Assignment Task 2: Audiences

• Research your target audience and how this may affect the development of your designs.

• Discuss their characteristics, and use your analysis of this to support your research work.

• Use a broad range of examples to support your findings.

• Discuss how you might implement your findings in your own work.

Audience

Genre

What is the genre of your design/network work and how will this be promoted

to your audience?

Professional

You are communicating with professionals, how will this

affect your branding and network?

PortfolioHow will you present your

portfolio of work to professionals?

Characteristics

What are the characteristics of your intended audience?

How will this affect your design/network?

Needs

What are the needs of your intended audience? How

will these affect your designs/network?

750-1000 Words

Bridge Task 3: Continue Audience Research

• Research your target audience and how this may affect the development of your designs.

• Discuss their characteristics, and use your analysis of this to support your research work.

• Use a broad range of examples to support your findings.

• Discuss how you might implement your findings in your own work.

Audience

Genre

What is the genre of your design/network work and how will this be promoted

to your audience?

Professional

You are communicating with professionals, how will

this affect your branding and network?

PortfolioHow will you present your

portfolio of work to professionals?

Characteristics

What are the characteristics of your intended audience?

How will this affect your design/network?

Needs

What are the needs of your intended audience? How

will these affect your designs/network?

Plenary:• I feel the most important thing I learnt today was?

• With the information I learnt today, I will now be able to…

• After today’s lesson I can now explain.

• Today I was able to make progress because…

• The part of the lesson I found easiest was…

• If was to set homework to build on today’s lesson I would…

• I am proud of myself today because….

• I think it is important to remember what I learnt today because…

• One thing I think I did really well was…

• Next time I would like to learn…