engaging with inluencers via social media
DESCRIPTION
In this slide deck, statistics about influencer engagment are shared along with tips on how to engage with influencers via social media. Several tips about online tools and resources are also provided to help you increase: - Brand Reach - Social Media Influence - Personal Branding - Online Engagement - Search Engine Ranking View the Penheel Marketing website for more content like this.TRANSCRIPT
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Engaging with Influences • Why? • Were to find them? • How to iden5fy them? • SeFng expecta5ons
Yes, it’s a shame.
“A mere 6% of social spend is allocated to marke5ng to influencers.”
~ 2013 Digital Influence Report
Why?
• WOM campaigns are inexpensive – generally • Minimal effort – few hours weekly • Increase exposure, site traffic, market insight, and brand loyalty
• Brand message sharing by influencers • Engage with your customers • Deliver informed opinions • Build posi5ve brand awareness
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How?
• Use a trackable hashtag • Create shareable content • Consider rewards that are not compensa5on-‐based (FourSquare)
• Engage in online conversa5on • ReTweet/Share their content vice versa • Ask them to guest blog
How? Cont.
• Ask them for industry-‐related advice • Remember offline ac5vi5es • Make your “ask” compelling • Lead w/ them not you • Disclose paid rela5onships
The Tools
• Commun.it (Twifer community management) • GaggleAMP (internal influencers) [video] • BlogDash (100,000 bloggers) • mPact • www.WhoSharedMyLink.com • MuckRack • Twitaholic • HARO (help a reporter out)
Se@ng ExpectaCons
• Be clear about the goals – no hidden agenda • A giver gets more in return • Define success and let them know • Ask if they cannot do it if they have sugges5ons on who can
• Monitor, measure, report, adjust
Measurement
ü Quality of Content ü Sen5ment of Content ü Click Through Rate ü Cost Per Click ü Cost Per Acquisi5on
ü Cost Per Impression ü Comments ü Shares
Visit Penheel Marketing
Visit the Penheel Marketing website to view more on this topic and other social media information.
http://penheel.com/2013/7-reasons-connect-influencers/
Becky Livingston President & CEO Penheel Marketing www.Penheel.com