engaging your campaigners with data will brett – electoral reform society john robertson – links...
DESCRIPTION
to target, sort of We trick the ‘message’ by not sending it to anyone. Uses EN’s constituency mapping to postcodes with reference data. Minimalist form to drive large amount of engagement.TRANSCRIPT
![Page 1: Engaging your campaigners with data Will Brett – Electoral Reform Society John Robertson – Links Street Digital](https://reader035.vdocuments.net/reader035/viewer/2022070605/5a4d1ad17f8b9ab05997157a/html5/thumbnails/1.jpg)
Engaging your campaigners with data
Will Brett – Electoral Reform SocietyJohn Robertson – Links Street Digital
![Page 2: Engaging your campaigners with data Will Brett – Electoral Reform Society John Robertson – Links Street Digital](https://reader035.vdocuments.net/reader035/viewer/2022070605/5a4d1ad17f8b9ab05997157a/html5/thumbnails/2.jpg)
How much is your vote worth• Part of ERS ‘Penny
for your vote’ campaign
• Used publicly available data
• All votes are not created equal!
Some voters in Britain are valued 22 times more than others
![Page 3: Engaging your campaigners with data Will Brett – Electoral Reform Society John Robertson – Links Street Digital](https://reader035.vdocuments.net/reader035/viewer/2022070605/5a4d1ad17f8b9ab05997157a/html5/thumbnails/3.jpg)
Email to target, sort of• We trick the ‘message’ by
not sending it to anyone.• Uses EN’s constituency
mapping to postcodes with reference data.
• Minimalist form to drive large amount of engagement.
![Page 4: Engaging your campaigners with data Will Brett – Electoral Reform Society John Robertson – Links Street Digital](https://reader035.vdocuments.net/reader035/viewer/2022070605/5a4d1ad17f8b9ab05997157a/html5/thumbnails/4.jpg)
Reference data• Westminster MP
database.• Add columns for data and
narrative.• Reference data added to
the ‘message’.• Submit button hidden• Link to membership form
![Page 5: Engaging your campaigners with data Will Brett – Electoral Reform Society John Robertson – Links Street Digital](https://reader035.vdocuments.net/reader035/viewer/2022070605/5a4d1ad17f8b9ab05997157a/html5/thumbnails/5.jpg)
Sharing• Reference data inserted into Tweets and
Facebook posts.• Javascript required when adding reference
data to a URL
![Page 6: Engaging your campaigners with data Will Brett – Electoral Reform Society John Robertson – Links Street Digital](https://reader035.vdocuments.net/reader035/viewer/2022070605/5a4d1ad17f8b9ab05997157a/html5/thumbnails/6.jpg)
Creating reference dataDownload MP database here
Upload your new spreadsheet here
![Page 7: Engaging your campaigners with data Will Brett – Electoral Reform Society John Robertson – Links Street Digital](https://reader035.vdocuments.net/reader035/viewer/2022070605/5a4d1ad17f8b9ab05997157a/html5/thumbnails/7.jpg)
Outcomes
![Page 8: Engaging your campaigners with data Will Brett – Electoral Reform Society John Robertson – Links Street Digital](https://reader035.vdocuments.net/reader035/viewer/2022070605/5a4d1ad17f8b9ab05997157a/html5/thumbnails/8.jpg)
The name game• How many MPs
since 1945 have had the same first name as you?
• Parliament needs to look more like the people it represents.
If you want to be an MP, it helps if you’re called John, David or William.
![Page 9: Engaging your campaigners with data Will Brett – Electoral Reform Society John Robertson – Links Street Digital](https://reader035.vdocuments.net/reader035/viewer/2022070605/5a4d1ad17f8b9ab05997157a/html5/thumbnails/9.jpg)
The technical bits
![Page 10: Engaging your campaigners with data Will Brett – Electoral Reform Society John Robertson – Links Street Digital](https://reader035.vdocuments.net/reader035/viewer/2022070605/5a4d1ad17f8b9ab05997157a/html5/thumbnails/10.jpg)
The technical bits 2
![Page 11: Engaging your campaigners with data Will Brett – Electoral Reform Society John Robertson – Links Street Digital](https://reader035.vdocuments.net/reader035/viewer/2022070605/5a4d1ad17f8b9ab05997157a/html5/thumbnails/11.jpg)
Sharing
![Page 12: Engaging your campaigners with data Will Brett – Electoral Reform Society John Robertson – Links Street Digital](https://reader035.vdocuments.net/reader035/viewer/2022070605/5a4d1ad17f8b9ab05997157a/html5/thumbnails/12.jpg)
Name Game - Outcomes
![Page 13: Engaging your campaigners with data Will Brett – Electoral Reform Society John Robertson – Links Street Digital](https://reader035.vdocuments.net/reader035/viewer/2022070605/5a4d1ad17f8b9ab05997157a/html5/thumbnails/13.jpg)
Thank you for listening!