Engaging Your Customers

Techniques to Make Your Website More Effective

You’ve done the hard part.The customer’s made it to your

website.

So what now?

What do you want your customer to do on your website?

Your website isn’t just an online business card.

Customers visit your site for many reasons:• Fill out a Quote Form• Make a Payment

• Find your Contact Information• File a Claim

Call to Action

Every website should have a Call to Action

– a reason to come to your website.

• It’s a way to engage and interact with your customers.

• Call to Actions add a focus to your site and gives a visitor a sense of direction.

• They are a good way to measure your site’s success.

Click icon to add picture

• Place your Call to Actions where your customer will easily see them.

• Help your customer see them by giving them a unique shape or changing the color to one that catches the eye.

The Call to Action for this site is Get a Quote.

The Big Question:

What does your customer get out of your site?

Is it worth the effort they put into it?

Calls to Action function as the main way you want your customer to interact with your

site. The easier you make it, the more likely they are to request a quote, etc.

User-Friendly

You want to create your Call to Actions to be easy to use for everyone: repeat customers and new leads.

When thinking about what you want to add, pretend you are a new prospect and know little about insurance. Does what you want to add help you find what you need?

Make Your Site Useful

Make people want to use your site.

Take advantage of pages that let customers:- File a Claim

- Make a Payment- Get a Quote

- Request Contact from an Agent

Other Ways to Engage Your Customers

Call to Actions promote function butwhat design, visual or creative

elementscan help a customer remember you

or stay on your site?

Flash Slideshows– Make them

interesting– Use diverse photos– Pay attention to the

colors in the photos and how they mesh with your website

Video or Animation– Some of our

templates use flash animation that catches the eye

– Embedding a video on the home page or content page helps with information processing

• Blogging helps with your SEO but it is also an important tool in engaging your customers.

• Maintaining a blog lets you have a discussion with your customers and shows that you have experience and knowledge about the industry.

• Blogging can help build trust with current and prospective customers

Blogging

Quick Tips

• Your IWB Site has many functions and many lines of business, but which ones do you really want to promote?

• Simple sites work best. The less you have, the easier it is for a Call to Action to stand out.

• Information is important, but it doesn’t all have to go on the home page.

• Use highlight colors to your advantage.• Don’t be afraid to “break” the page.• Don’t be afraid of blank space.• Make it easy for your customers to

navigate your website. All the time. Every time.

• Be careful when adding videos and Flash. You don’t want to add so much you slow down your site.

• Be mindful of what is “Above the Fold”