engaging your own research panel - panel management webinar

24
Qualtrics Panel Management everything you need to do faster research SM Engaging Your Research Panel

Upload: qualtrics

Post on 11-Apr-2017

559 views

Category:

Software


1 download

TRANSCRIPT

Qualtrics Panel Management everything you need to do faster research

SM

Engaging Your Research Panel

SM

Qualtrics Panel Management everything you need to do faster research

Introduction Qualtrics Overview Panel Management Interview Our Expert Q&A

SM

Braydon Anderson qualtrics, marketing

Kara O’Brien she rocks research, owner

sherocksresearch.com

Brands & Organizations

8.1K + of the top 100

business schools

99

Users

2.3M + Used In

Countries

75 +

The World’s Leading Insight Platform

PROVO / USA DUBLIN / IRL SYDNEY / AUS SEATTLE / USA

Customer Insights Voice of the Customer Programs

Customer Satisfaction Surveys Net Promoter Systems

Website Experience Feedback

Employee Insights 360-degree Employee Feedback Employee Engagement Surveys Employee Satisfaction Surveys

Exit Interviews

Market Insights Ad Testing

Concept Testing Market Research Academic Studies

All your insights in one place

What is Panel Management?

o  People

o  Opt-in

INCENTIVE COMMITMENT

o  Surveys

o  On-going Basis

Benefits of having your own Panel

Benefits of having your own Panel

Benefits of having your own Panel

Benefits of having your own Panel

Benefits of having your own Panel

Qualtrics Panel Management

SM

SM

Recruit Engage Reward

SM

Engage

Why have a panel? What are the key selling points for convincing management to invest in a

panel?

What does it mean to “manage” a panel? What do you actually do on a regular basis to

“manage” it?

What is the workload like? How much time do you spend each week managing your panel?

What strategies have you used to increase participation rates or engagement? Have they

worked?

How often do you contact panel members?

Do you communicate with panel members outside of survey invitations? If so, how?

What success do organizations typically see from having their own research panel?

What advice would you give to someone who is building their own panel for the first time?

Q&A

Recruit: yesterday – tinyurl.com/qrecruit

Reward: 11 a.m. MDT tomorrow– tinyurl.com/qreward