engagor day ii - talking heads - social wisdom
DESCRIPTION
Maximize your social media efforts by smart evaluationTRANSCRIPT
SOCIAL WISDOMMaximize your social media efforts by smart evaluation
#engagorday - 26/9/2013
H I !I ’ M M I C H
H I !I ’ M S O F I E
H O W D O Y O U E V A L U A T E SOCIAL MEDIA?
LE T ’S I L LUSTRATE TH E T H E O R Y
US ING A C A S E E X A M P L E
T I P 1 : E V A L U A T E
E F F I C I E N T L Y
Y O U N E E D A P L A N . . . AND QUICKLY
MORE BRAND AWARENESS?LOCATING AND ACTIVATING AMBASSADORS?BOOSTING WEBSITE TRAFFIC?STIMULATING ACTION?GENERATING LEADS?APPRECIATION FROM TARGET AUDIENCES?...
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SD worx aims to bean approachableknowledge expertin HRM on social media
SD worx aims to bean approachableknowledge expertin HRM on social media
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SD worx aims to bean approachableknowledge expertin HRM on social media
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S E T Y O U R K P I ’ S
- Permissions & Engagement- Share of Voice- Leads / Actions- Cost efficiency
- Tone of Voice- Service- Content quality- Consumer insights
Q U A N T I T A T I V E Q U A L I T A T I V E
S E T T A R G E T S
Q U A N T I T A T I V E Q U A L I T A T I V EInitial targets for 2013
Facebook fans: 700Twitter followers French: 500Twitter followers Dutch: 1600LinkedIn followers: 5000
Communicate on the level of target groups and find ways to interact with themProvide a valuable service on social mediaShow the value/quality of SD Worx products/servicesPut employees in the picture
1.
2.3.4.
1.
2. Next steps: engagement/actions
S E T B E N C H M A R K S
B E N C H M A R K I N G S D W O R X
T I P 2 : U S E T H E
R I G H T T O O L S
P E R M I S S I O N S A N D E N G A G E M E N T
P E R M I S S I O N S A N D E N G A G E M E N T
INTERACTION PER MILLE
L E A D G E N E R A T I O N
C O N T E N T
Appreciation Content
SD Worx services / Events
Awareness / Theme-posts
Action Content
Knowledge sharing / Blog
C O N T E N T
C O N T E N T
68%
8%
24%
MAY
ACTION APPRECIATION AWARENESS
50%
30%
20%
IDEAL CONTENT DIVISION
C O N T E N T
T I P 3 : U S E D A T A
T O I M P R O V E
W H Y Y O U N O L I K E ? !
ORGANIC TRAFFIC HAS PEAKED IN Q1, BUT DECLINED SINCE
1.
2. APPRECIATION HAS BEEN LOW COMPARED TO THE IDEAL CONTENT DIVISION
L E A R N I N G S
AWARENESS 1.
2.APPRECIATION
- more crossmedia communication
- set-up of specific FB advertising to boost growth
- bring more relevant, visual, interactive content
- highlight corporate social responsibility
- show more of the companies’ culture and values
S O L U T I O N S
BIGGER 1.
B A S I C A L L Y
2.BETTER
3.SMARTER
T I P 1 : E V A L U A T E
E F F I C I E N T L Y
- Define your company’s goals on social- Set KPI’s and targets- Define benchmarks
T I P 2 : U S E T H E
R I G H T T O O L S
- Use a mix of tools to collect your data- Combine quantitative with qualitative
- Extract learnings from the data- Improve and measure again, and again, ...
T I P 3 : U S E D A T A
T O I M P R O V E
THANK YOU!
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www.talkingheads.betwitter.com/talking_heads
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