engineering adventure 12 th march 2014 bloodhound@university john lanham, university of the west of...

ENGINEERING ADVENTURE www.BLOODHOUNDSSC.com

12th March 2014

Bloodhound@University

John Lanham, University of the West of England


Knowledge acceleration is vital

Time/adoption

Product AdoptionHigh value platforms e.g aero-structures

Innovative ideaInvention

Typical technology adoption

Long incubationSlow to adoptHigh cost


Long incubationSlow to adoptHigh cost


Time/adoption




e.g Composites


e.g Composites



Time/adoption





Time/adoption

Product Adoption


Open Innovation Culture can accelerate

knowledge faster

Open Innovation Culture can accelerate

knowledge faster



Open Innovation is an ecosystem

Bloodhound SSC - A small innovative team, low budget, one common vision and using the right culture – designing something as complex as a ‘jet fighter’ for the next World Land Speed Record – 1000mph

Bloodhound SSC - A small innovative team, low budget, one common vision and using the right culture – designing something as complex as a ‘jet fighter’ for the next World Land Speed Record – 1000mph“People engage in radical innovation not because they get paid for it, but because they want to.” Gene Meieran, Intel Fellow.


Education – built on open principles

• Academia – Publication – key aspect

- verification, - recognition, - education

• HE – more than just knowledge – know + how• “Graduateness” – application / use

• Tension – Publish vs Patent ?


IPO Fast Forward 2012 Project Brief

• Bloodhound SSC (www.bloodhoundssc.com) is a world land speed record project which will create novel technologies and processes to achieve its goal of 1,000mph. We have designed the ‘Bloodhound Open Access User Community Model’ (BOAUCM), where IP generated from the innovative design/engineering will, via HEIs and open-source methods, be made available to UK manufacturing, principally SMEs, to improve the manufacturing competitiveness of UK industry. The value of making the IP open-source (free to access) is that both education and industry can develop and adopt new technologies and processes that have been de-risked, and can use the Bloodhound vehicle as a reference to improve adoption and exploitation.

• BOAUCM has been promoted by the University of the West of England (UWE) and an open-access data repository to capture manufacturing and design knowledge and expertise for KE. This proposal seeks to accelerate the process of KE through key stages, including developing the Bloodhound community to critical mass, KE and dissemination practices, and creating 10 SME demonstrator projects. Outputs of the project include engagement with over 100 UK universities, dissemination to over 1,000 SMEs, and a proven model that can demonstrate sustainability and contribution to UK manufacturing competitiveness.


Special Interest Group (SIG): ‘Bloodhound@University’


Community tools need to be ‘Socially Friendly’

It needed simplifying…

Early working names for the repository:•Open Access User Community (OAUC)?•Southampton Data Repository (SDR)?•Bloodhound Open Access User Community (BHOAUC)?

Its now called ‘K-Box’ http://bloodhound.eprints.org/index.html (Derived from Knowledge (Data + Context) and HumBox an Ed-Share platform used by Universities)


Web Integration

‘K-Box’ now linked to the main Bloodhound SSC website http://www.bloodhoundssc.com/education/bloodhounduniversity

(Bloodhound@University page)


K-Box ‘Open Access’ Resource

http://bloodhound.eprints.org/index.html


What does a “1000mph Educational tag cloud” look like?



Example K-Box Resource

Bloodhound SSC aero data for all the simulations are now freely available in K-Box

Bloodhound SSC aero data for all the simulations are now freely available in K-Box



Bloodhound SSC Lower Chassis data is now available in K-Box

Bloodhound SSC Lower Chassis data is now available in K-Box

Example K-Box Resource



Requirement from the driver, Andy Green, to design a custom steering wheel for Bloodhound SSC. The last steering wheel from Thrust SSC was not very comfortable (pictured right.)

Bloodhound SSC design evolution progressed along a conventional iterative design process

Design was being driven by functional requirements and slow to evolve. We used Bloodhound@University to help come up with a faster, unconstrained design process.

Lancaster University (Crowd Source Design)

Example Collaborations


Working with Lancaster University, a 2 week project was launched which generated 25 new iterations and

fundamentally changed the direction of the design philosophy.

Working with Lancaster University, a 2 week project was launched which generated 25 new iterations and

fundamentally changed the direction of the design philosophy.

Lancaster University (Crowd Source Design)



‘The 10 second design review’



Bloodhound philosophy C.2010 Bloodhound philosophy C.2012

Lancaster ‘Crowd Source’ project



Final Design

Thumb clearance for easier transition from power grip to button operation remodeled

Reshaped lower yoke arms

Removed all LED’s


Final Article


Technology Integration

F1 EngineF1 EngineRocketRocket JetJet


Example Key Outcomes and Highlights

K-Box Resources (live on release)•All of the aero data has been uploaded•All of the rear chassis data has been uploaded•Rest of the vehicle data will be uploaded as it is released for man’f•68 registered users •107 uploaded resources •7569 resource accesses

Key Conferences/Events (not exhaustive)•Presented at National HE STEM 2012 Conference •Finalist in ‘THE Awards’ 2012 for piloting a new Centre for Doctoral Training (CDT)•Open Educational Resource OER Conference

Collaborations (not exhaustive)•Worlds 1st nano-scale 3DP WLSR car to inspire Physics students•SME collaborations – LMS, Zenotech, Materialise, Ogle, Cambridge Design Partners, Delcam, Adept Science, MET Office


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engineering adventure 12 th march 2014 bloodhound@university john lanham, university of the west of...

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