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  • 7/30/2019 ENGINEERING ECONOMICS & FINANCIAL ACCOUNTING - FINAL YEAR CS/ IT THIRD YEAR - SRI SAIRAM INSTITUTE OF TECHNOLOGY, CHENNAI - Dr.K.BARANIDHARAR

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    EngineeringEconomics &

    Financial AccountingEe&fa

    12 September 2013

  • 7/30/2019 ENGINEERING ECONOMICS & FINANCIAL ACCOUNTING - FINAL YEAR CS/ IT THIRD YEAR - SRI SAIRAM INSTITUTE OF TECHNOLOGY, CHENNAI - Dr.K.BARANIDHARAR

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    Dr.K.BaranidharanPresent by

  • 7/30/2019 ENGINEERING ECONOMICS & FINANCIAL ACCOUNTING - FINAL YEAR CS/ IT THIRD YEAR - SRI SAIRAM INSTITUTE OF TECHNOLOGY, CHENNAI - Dr.K.BARANIDHARAR

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    SHIFT IN DEMAND AND SUPPLY

    CURVES

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    4 of 42

    Supply Curve

    Quantity

    Price

    70 9 11 1513 17

    $2.00

    1.75

    1.50

    1.25

    1.00

    0.75

    0.50

    As price rises, thequantity supplied rises.

    A supply curve showsgraphically how much of agood or service peopleare willing to sell at anygiven price.

    Supplycurve, S

  • 7/30/2019 ENGINEERING ECONOMICS & FINANCIAL ACCOUNTING - FINAL YEAR CS/ IT THIRD YEAR - SRI SAIRAM INSTITUTE OF TECHNOLOGY, CHENNAI - Dr.K.BARANIDHARAR

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    An Increase in Supply

    A shift of the supply curve is a change in the quantity supplied of a good at anygiven price.

    70 9 11 13 15 17

    $2.00

    1.75

    1.50

    1.25

    1.00

    0.75

    0.50

    S1

    S2

    Price of coffeebeans (per

    pound)

    Quantity

    is not thesame thing as ashift of thesupply curve

    A movementalong the supplycurve

  • 7/30/2019 ENGINEERING ECONOMICS & FINANCIAL ACCOUNTING - FINAL YEAR CS/ IT THIRD YEAR - SRI SAIRAM INSTITUTE OF TECHNOLOGY, CHENNAI - Dr.K.BARANIDHARAR

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    Movement Along the Supply Curve

    A movement along the supply curve is a change in the quantity supplied of agood that is the result of a change in that goods price.

    70 10 11.2 12 15 17

    $2.00

    1.75

    1.50

    1.25

    1.00

    0.75

    0.50

    S1

    S2

    AC

    B

    Price

    Quantity

    is not thesame thing asa shift of thesupply curve

    A movementalong the supplycurve

  • 7/30/2019 ENGINEERING ECONOMICS & FINANCIAL ACCOUNTING - FINAL YEAR CS/ IT THIRD YEAR - SRI SAIRAM INSTITUTE OF TECHNOLOGY, CHENNAI - Dr.K.BARANIDHARAR

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    Any increase insupply means a

    rightward shift of thesupply curve: at any

    given price, there is anincrease in thequantity supplied.(S1 S2)

    Shifts of the Supply Curve

    S3

    S1

    S2

    Price

    Quantity

    Decrease insupply

    Increase insupply

    Any decrease insupply means a

    leftward shift of thesupply curve: at any

    given price, there is adecrease in thequantity supplied.(S1 S3)

  • 7/30/2019 ENGINEERING ECONOMICS & FINANCIAL ACCOUNTING - FINAL YEAR CS/ IT THIRD YEAR - SRI SAIRAM INSTITUTE OF TECHNOLOGY, CHENNAI - Dr.K.BARANIDHARAR

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    SHIFT IN DEMAND AND SUPPLY

    CURVES

    Change in any of the

    variables, other than price,

    that influence demand or

    supply will result in a shift in

    the demand curve or thesupply curve or both.

  • 7/30/2019 ENGINEERING ECONOMICS & FINANCIAL ACCOUNTING - FINAL YEAR CS/ IT THIRD YEAR - SRI SAIRAM INSTITUTE OF TECHNOLOGY, CHENNAI - Dr.K.BARANIDHARAR

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    A rise in demand(shift in the curve to

    the right)

    An increase in demand result in shortage of acommodity initially and existing equilibriumcondition is distributed.

    Unsatisfied buyers bid up the price andproducers, lured by profitability, increase thesupply.

    A new equilibrium will be attained wheremore quantity will be exchanged at a higherprice.

  • 7/30/2019 ENGINEERING ECONOMICS & FINANCIAL ACCOUNTING - FINAL YEAR CS/ IT THIRD YEAR - SRI SAIRAM INSTITUTE OF TECHNOLOGY, CHENNAI - Dr.K.BARANIDHARAR

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    A fall in demand (shift in the demand

    curve to the left)

    A degrease in demand

    leads to decrease in theequilibrium price as

    well as the equilibriumquantity exchanged.

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    A rise in supply (shift in the supply

    curve to the right)

    An increase in supply

    results in a decrease in the

    equilibrium price and

    increase in the equilibriumquantity exchanged.

  • 7/30/2019 ENGINEERING ECONOMICS & FINANCIAL ACCOUNTING - FINAL YEAR CS/ IT THIRD YEAR - SRI SAIRAM INSTITUTE OF TECHNOLOGY, CHENNAI - Dr.K.BARANIDHARAR

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    Changes in supply can result from events like the following:

    Change in production costs.

    Improved technology that makes production more efficient.

    Industry growth and shrinkage

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    (Economics) the economiccondition in which there is neither

    excess demand nor excess supplyin a market

  • 7/30/2019 ENGINEERING ECONOMICS & FINANCIAL ACCOUNTING - FINAL YEAR CS/ IT THIRD YEAR - SRI SAIRAM INSTITUTE OF TECHNOLOGY, CHENNAI - Dr.K.BARANIDHARAR

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    A fall in supply (shift in the supply

    curve to the left)

    A decrease in supply result

    in an increase in the

    equilibrium price and

    decrease in the equilibrium

    quantity exchanged.

  • 7/30/2019 ENGINEERING ECONOMICS & FINANCIAL ACCOUNTING - FINAL YEAR CS/ IT THIRD YEAR - SRI SAIRAM INSTITUTE OF TECHNOLOGY, CHENNAI - Dr.K.BARANIDHARAR

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    Simultaneous changes in both supply

    and demand

    There is decrease in the

    equilibrium price or an increase

    therein and/or a decrease in theequilibrium quantity or an

    increase therein depends on theextent of shift in the demand

    and supply curves.

  • 7/30/2019 ENGINEERING ECONOMICS & FINANCIAL ACCOUNTING - FINAL YEAR CS/ IT THIRD YEAR - SRI SAIRAM INSTITUTE OF TECHNOLOGY, CHENNAI - Dr.K.BARANIDHARAR

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    Simultaneous Shifts of Supply and Demand

    Two opposing forces

    determining theequilibrium quantity.

    The increase in

    demand dominates thedecrease in supply.

    Quantity of coffeeQ2Q

    1

    P 2

    P1

    S2

    D2

    D1

    S1

    E1

    E2

    (a) One possible outcome: Price Rises, Quantity Rises

    Price of coffee Small decreasein supply

    Large increasein demand

  • 7/30/2019 ENGINEERING ECONOMICS & FINANCIAL ACCOUNTING - FINAL YEAR CS/ IT THIRD YEAR - SRI SAIRAM INSTITUTE OF TECHNOLOGY, CHENNAI - Dr.K.BARANIDHARAR

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    Simultaneous Shifts of Supply and Demand

    Two opposing forcesdetermining theequilibrium quantity.

    Q1

    Q2

    P2

    P1

    S2

    D2

    D1

    S1

    E1

    E2

    (b) Another Possibility Outcome: Price Rises, Quantity Falls

    Price of coffee

    Quantity of coffee

    Largedecreasein supply

    Small increasein demand

  • 7/30/2019 ENGINEERING ECONOMICS & FINANCIAL ACCOUNTING - FINAL YEAR CS/ IT THIRD YEAR - SRI SAIRAM INSTITUTE OF TECHNOLOGY, CHENNAI - Dr.K.BARANIDHARAR

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    Supply, Demand and Equilibrium

    Equilibrium in a competitive market: when the quantity

    demanded of a good equals the quantity supplied ofthat good.

    The price at which this takes place is the equilibrium

    price (a.k.a. market-clearing price):

    Every buyer finds a seller and vice versa.

    The quantity of the good bought and sold at that price is theequilibrium quantity.

  • 7/30/2019 ENGINEERING ECONOMICS & FINANCIAL ACCOUNTING - FINAL YEAR CS/ IT THIRD YEAR - SRI SAIRAM INSTITUTE OF TECHNOLOGY, CHENNAI - Dr.K.BARANIDHARAR

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    Market equilibriumoccurs at point E,where the supplycurve and the demandcurve intersect.

    Price

    Quantity

    70 10 1513 17

    $2.00

    1.75

    1.50

    1.25

    1.00

    0.75

    0.50

    Supply

    Demand

    E EquilibriumEquilibriumprice

    Equilibriumquantity

    Market Equilibrium

    S

  • 7/30/2019 ENGINEERING ECONOMICS & FINANCIAL ACCOUNTING - FINAL YEAR CS/ IT THIRD YEAR - SRI SAIRAM INSTITUTE OF TECHNOLOGY, CHENNAI - Dr.K.BARANIDHARAR

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    There is a surplus of agood when the quantitysupplied exceeds thequantity demanded.Surpluses occur when

    the price is above itsequilibrium level.

    70 10 1513 17

    $2.00

    1.75

    1.50

    1.25

    1.00

    0.75

    0.50

    Supply

    Demand

    8.1 11.2

    E

    Surplus

    Quantitydemanded

    Quantitysupplied

    Price

    Quantity

    Surplus

    Sh t

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    70 10 1513 17

    $2.00

    1.75

    1.50

    1.25

    1.00

    0.75

    0.50

    Supply

    Demand

    9.1 11.5

    E

    Shortage

    Quantitydemanded

    Quantitysupplied

    Price

    Quantity

    There is a shortage of a

    good when the quantitydemanded exceeds thequantity supplied.Shortages occur when

    the price is below itsequilibrium level.

    Shortage

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    Dr.K.BaranidharanTHANK YOU