engineering the communication stream with meaningful analytics
TRANSCRIPT
#ACEPortlandUse
Engineering the Communication Stream w/ Meaningful Analytics
Mike Vysocka, Web Developer | @thewebvy
100 Counties
9.8 million people
62% of all Traffic (2012)
41% of all Traffic (2014)
Keep tabs on your audience, it changes.
Don’t just take notes,make notes.
Feb 25: We started going back through some portal content and adding the appropriate categories, some folks weren’t checking any.
Feb 25th impact
We started using Twitter!
Example Note:
March 1
Server Went Down, hard.
Don’t be afraid to try different things.
52,00019,000
Small, incremental changes work best.
Staff
Meet Our Staff
Don’t overthink it. Common sense prevails.
Usually...
Deliver your content, the same way your users search for it.
EmploymentCareer OpportunitiesHuman ResourcesApply OnlineWork With UsJoin Our TeamJobs
“Jobs, Employment Opportunities”
Adapt
Create
Feedback can be great.
Contact Us
Comments.
You suck.
Heat Maps
● Crazy Egg● Click Tale● Click Density● Google Analytics● Kiss Metrics
70%
30%
80%
“The World Bank recently decided to ask an important question: Is anyone actually reading these things? … Nearly one-third of their PDF reports had never been downloaded, not even once. Another 40 percent of their reports had been downloaded fewer than 100 times. Only 13 percent had seen more than 250 downloads in their lifetimes.” -The Washington Post
Same Page InteractionsDon’t Trigger Analytics
A few lines of code goes a long way
Gather Data EarlyEven if you don’t know what to do with it.
What If
You Don’t Have Google Analytics
● go.ncsu.edu/something● goo.gl
What works best for E-mail
Low Open Rates
● SALE ends soon - up to 50% off all bras at Kara! (0.5%)
● Final reminder for complimentary entry to attend the West Freelands BCI Cluster Conference 2006 (0.9%)
High Open Rates
● Preliminary Floor Plans for Southern Village Neighborhood Circle Members (93%)
● Idlewild Camp - Important Travel Information (0.9%)
go.ncsu.edu/subject-rates
go.ncsu.edu/subject-words
Learn once, practice forever.
