english 2 & epc final project slide
TRANSCRIPT
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E N G L I S H 2
MEMBERS:
LIM YANG KANG
LUCAS ONG
AVERLLEN ANG
RACHAEL CHEONG
YEN WEI ZHENG
WILSON TAN
LIM JAY SHEN
TAN YOU LIANG
School of Architecture, Buildings and Design. (FNBE)
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M A L A Y S I A ’ S . T R A D I T I O N A L . D E S S E R T
Cendol is one of the most desirable
traditional desserts in Malaysia.
Malaysia’s weather benefits from a tropical
climate with high temperatures throughout
the year.
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Cendol & Rojak Bukit Tinggi Jalan Batu Nilam 2, Bandar Bukit 41200 Klang
Gula Melaka (palm sugar) + Coconut Milk + Cendol + Signature Glutinous Rice
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ORIGIN OF CENDOL AND ROJAK BUKIT TINGGI
Founder Mr. Ananthan
Founded in 2004
History Started Based On Stalls
Only One Branch in Malaysia
Known As Best Cendol In Bukit Tinggi
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TEO CHEW CHENDUL 27, Lebuh Keng Kwee, Georgetown, 10100, Penang
Signature Home Made Gula Melaka (palm sugar) + Green Jellies + Santan + Kidney Red Bean
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ORIGIN OF TEOCHEW CENDOL (PENANG)
Founder Mr. Tan Teik Huang
Founded in 1936
History 1977, Tan Teik Huang Passed Down His Business to His Sixth Son, Tan Chong Kim
FOURTEEN Branch in Malaysia
Known As one of the top Chendul in Penang
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WHO ARE THE COMPETITORS ?
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COMPETITIONS OF
CHENDUL AND ROJAK (KLANG)
There are a few competitors nearby the
area , some are just next to his truck stall
and also located along the same street as
him.
MARKET NATURE: OLIGOPOLY
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COMPETITIONS OF
TEO CHEW CENDOL (PENANG)
In George Town, there are about 50
competitors in the market and about 8
competitors within the area
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REVIEW
ROJAK AND CHENDUL DEEN (KLANG)
FOOD PRICING LOCATION OVERALL SERVICE
POOR LOW AVERAGE LOW POOR
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REVIEW
CENDUL MACALISTER (PENANG)
FOOD PRICING LOCATION OVERALL SERVICE
POOR LOW AVERAGE AVERAGE AVERAGE
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REVIEW
CENDOL PULUT (KLANG)
FOOD PRICING LOCATION OVERALL SERVICE
GOOD AVERAGE AVERAGE GOOD GOOD
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REVIEW
PENANG ROAD FAMOUS CHENDUL (PENANG)
FOOD PRICING LOCATION OVERALL SERVICE
AVERAGE LOW GOOD AVERAGE GOOD
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WHAT ARE THE COMPETITION STRATEGY ?
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STRATEGY #1
QUALITY
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STRATEGY #2
LOCATION
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STRATEGY #4
CUSTOMERS
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STRATEGY #3
PRICING
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STRATEGY #5
ADVERTISING
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WHAT ARE THE SIMILARITIES ?
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SIMILARITIES
SIGNATURE DISH
WOKERS ADVERTISING
CENDOL LOCAL AND OWNER
BROADCAST MEDIA
ENVIRONMENT
OPEN SPACE
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WHAT ARE THE DIFFERENCES ?
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DIFFERENCES
HISTORY LOCATION BUSINESS OPERAION
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DIFFERENCES
TARGETED MARKET
COMBATING COMPETITION
TYPE OF FOOD
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RECOMMENDATION
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RECOMMENDATION FOR BOTH BUSINESS
ORGANIZATIONAL STRUCTURE
FRANCHISE HIGH TECHNOLOGY FACILITIES
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CONCLUSION