english biscuit manufacturers scm assignment ebm

Supply Chain Management E nglish Biscuit Manufacturers

FURQAN ASLAM

Reg. # 28733

Class: MBA (M)

Date: 27 Feb.2016

ASSIGNMENT # 1 SUPPLY CHAIN MANAGEMENT

Submitted to Mr. Talat Qadeer

SUPPLY CHAIN MANAGEMENT:

“A supply chain is a network of facilities and distribution options that performs the functions of procurement of materials, transformation of these materials into


intermediate and finished products, and the distribution of these finished products to customers”.

The management of this chain of events is what is known as Supply Chain Management. To be more precise Supply Chain Management can be defined as:

“The proactive act of improving the efficiency and effectiveness of the flow of goods services and knowledge within a particular channel with the goal of reducing total cost and obtaining a

competitive advantage for all the partners.”

EBM’S SUPLY CHAIN MANAGEMENT STRUCTURE

The structure of supply chain department of English Biscuits is divided into two broad categories:

DIRECT MATERIAL

IMPORTS

INDIRECT MATERIAL

DOMESTIC PROCUREME

PROCUREMENT OR SOURCING

WAREHOUSING

RAW MATERIAL

STORE

STRUCTURE

PACKAGING MATERIAL

STORE

FINISHED GOODS STORE

RAW MATERIAL

PACKAGING


1. Procurement or sourcing.2. Warehousing.

1. PROCUREMENT OR SOURCING:-

EBM’s sub-divide their procurement section into two parts:

Domestic procurement. Imports.

DOMESTIC PROCUREMENT:

The domestic procurement is sub-divided into two parts:

Direct material Indirect material

DIRECT MATERIAL:

Direct material is further divided into two sections:

RAW MATERIAL

The raw materials basically are ingredients material which are using in English Biscuits products such as eggs, flour, milk, sugar, cocoa etc.

PACKAGING MATERIAL

EBM’s product packaging involves three packaging material that is master carton, dispensers and films.

INDIRECT MATERIAL:


Indirect material are those material which are uses in the factory but that are not directly related to the products such as computer equipment ,marketing stuff, tool , stores/equipment, medicines and stationary.

IMPORTS:

The EBM appoint two officers who dealing the imports of raw material that is using in products, the factory tools and spare parts of machinery and equipment.

2. WAREHOUSING:-

EBM’S has three warehouses:

i. RAW MATERIAL STORE:

Raw material store are those in which they store their raw material stock which are using in their products such as eggs, milk, flour and cocoa etc.

ii. PACKAGING MATERIAL STORE:

Packing material store is that store in which they store all their packaging material that is films, dispensers and master carton.

iii. FINISHED GOODS STORE :

Finished goods store are those in which they store their finished goods that’s products.

MANAGEMENT PROCESS:

EBM’s supply chain process is comprised of a series of interdependent steps and starts with the collection of raw materials and ends with packaged brands on customer's


shelves. The Supply Chain Management at EBM ensures that appropriate quality standards are upheld and maintained at each link in the chain.

The supply chain at EBM comprises the following areas:

Forecasting Planning Manufacturing Deployment Suppliers Distribution The consumer / shopper

FORECASTING:

Forecasting is a vital element of the business, and can be defined as an unconditional statement of demand of biscuits. Simply put, a forecast predicts how much demand there will be in the market for a specific product over a certain period.

PLANNING:

The function of planning is to convert marketing forecasts into manufacturing plans. The planning department works closely with the various operations to ensure that manufacturing plans are accurately converted into monthly and weekly production plans and budgets.

Planning is also responsible for monitoring and controlling the amount of stock the company holds and for ensuring that the correct stock holding levels are maintained to meet customer service requirement.

MANUFACTURING:

The manufacturing process at EBM involves the conversion of raw and packaging material into finished product in the most cost effective manner possible. EBM manufactures all of its own products, and production takes place at the two factories located in Karachi.

DEPLOYMENT:


Deployment is the movement of finished goods (biscuits) to warehouses.

MARKETING AND SALES:

The function of marketing and sales is to market the product with the aim of maximizing the profit of the firm. Effective policies and strategies are made for this purpose.

SUPPLIERS:

For every item EBM have 3 to 4 suppliers, so to cope with any uncertainty.

DISTRIBUTION:

Simply defined, distribution involves the execution (delivery) of sales orders to a customer. EBM has more than 350 distributors all over Pakistan.

THE CONSUMER /SHOPPER:

The shopper and consumer are the individuals who eventually buy and consume EBM’s products.

A shopper is the person who purchases the product in store, whereas a consumer is the person who eventually consumes the product. In many instances the shopper and consumer are one and the same.

CONCLUSION

According to me Supply Chain Management became a Backbone of a company now days the companies do not compete with other companies but one supply chain competes with other supply chain. So, the companies involved in a specific supply chain are managed as a single entity, not the separated ones.

english biscuit manufacturers scm assignment ebm

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