ENGLISH

JC’s Pancakes

BACKGROUND HISTORY

INSPIRATION

4 friends get inspiration & ideas from Kedah.

Penang people love to eat pancakes

They get the recipe from Penang.

The name ‘JC’ is one of the founder of this restaurant.

The First Outlet Opening in Citta Mall, Petaling Jaya.

The shop went

Bankrupt

Reason:

•No enough traffic among the shopping mall

•No customers come to buy pancakes

•No income

•No money to pay for staff

•No money to sustain

RELOCATION! Moved to Taylor’s University.

Competitors of JC’s Pancakes

NEW COMPANY NEW PRODUCT

•JC’s Pancakes is a new company.

•People don’t know about the new product.

•People reject to try the new food.

Eating “Brand” instead of food

•Customers eat food based on the brand.

•Example: MacDonald, KFC, Pizza Hut

PANCAKES COMPETITORS

•Some company selling the same product caused the competition of JC’s Pancakes.

•Example: Hot & Roll, Pancakes House

Obstacles & Challenges of JC’s Pancakes

It’s a snack, not a MEAL.

•Pancake is a new market

•90% of the customers are students.

•Students not willing to take pancakes as their proper meal

•Didn’t give fullness.

TRAFFIC & PEOPLE

•Hard to get a good and convenient location.

•Hard to get back the same customers.

THE WORKERS

•Having problems to employ employees.

•Limited man power to do work.

•Hard to trust the employees.

JC’s Pancakes nature of business.

Pancakes & Nasi Lemak

•Sell pancakes as the main food & nasi lemak as sub choice.

•Pancakes divide into heavy and light pancakes.

•Sell nasi lemak to support income.

LIGHT PANCAKES AS SNACK HEAVY PANCAKES AS MEAL

STRATEGIES •Having promotion: breakfast set A & breakfast set B

•Have a set meal called Nasi Ayam Penyet.

•However Nasi Ayam Penyet is not selling anymore as it replacing the places of selling pancakes.

Future plan of JC’s Pancakes

Franchised

•Opening 2 franchises soon in May in KLIA 2.

•To earn extra income from franchise.

YUMMY YUMMY

DUCK

BACKGROUND HISTORY

•Started business in 1980.

•Raise, cook and export ducks to Singapore.

Obstacles/Challenges

•Duck selling business is somewhat small.

•The owner stick to what they were doing and be always passionate about it.

•Duck market isn’t actually high in demand.

•Sells well during festive seasons, especially Chinese new year.

Nature of Business

•The owner goes to the slaughter house to inspect the quality of the ducks at 5 a.m. •The owner inspects the management of the ducks at the farm as well. •If the business at the restaurant doesn’t sell well, yummy yummy duck focus sales at a local market.

Strategy of Yummy Yummy Duck

•No holidays because that’s when the business is at it’s peak. •Research and hard work. •Listen to suggestions from customers or friends. •Provide a simple dish. •Have the customers feel like they’re having home cooked food.

Future Plan of Yummy Yummy Duck

•Retire and let daughter take over the place.

•Advise to her daughter: business should do in hard work but not laziness.

Advice to the future generation

•Carry on the business and entrust the business

•Responsible to maintain the health of customer

•Always provide clean and healthy food for customer

Coliseum Cafe

Background History • Established in 1921

• One of the oldest café in the country

• It's one of the best examples of the city's colonial heritage.

The restaurant served the British who worked

and lived in then Malaya in the early

days.

Patronised by government officers, tin

miners, planters, traders and military

personnel.

Western Colonial cuisine evolved the

Hainanese chefs immigrants from China,

concocted their own interpretation of

western dish.

Customer may detect delicate influences of

ingredients synonymous of the Malay, Chinese and Indian cuisine in dishes as the chefs

mixed local spices and style.

Coliseum Café and Grillroom is famously

known as Western Hainanese Cuisine.

History of Coliseum Cafe

Challenges of Coliseum Cafe

Low efficiency

• Laziness

Low Efficiency

•Retirement •Less worker

Man-Power •Quality decreasing

Competitor •Kampachi, Noble Mansion •Appealing to the younger crowd

Nature of business

• Famously known for its Western Hainanese Cuisine

• Evolved over the years through the influence of the British Colonial Era and the assimilation of Asian taste buds.

• Famous Dishes:

1. Hainanese Meehoon

2. Hainanese Chicken Chop

3. Sizzling Steaks

Coliseum Cafe

HOTEL SERVICE

• Located on the second floor

• Provides affordable accommodation for backpackers.

AMBIENCE •Warm Lighting.

•A typical of a colonial grillroom

•retaining many of its original wood interior and trimmings.

•Quiet and well ventilated.

•Light background oldies music.

POSH SERVINGS

•Waiters provides great courtesy towards their customers •Serves food using trolleys •Once famous for its ‘Old veterans male waiters’ •But recent change of managements altered its tradition.

Vision of Coliseum Cafe

VISION Ensure strict conformity with the standard operating procedure in food processing and preparation, food quality, cost control and wastages. Coliseum should be able to identify and sustain at 10-15 outlets. In 2013, a second coliseum outlet at Plaza 331, Petaling Jaya Selangor. 1st march 2014, we will be opening an outlet at Mid valley.

THE END