FAMOUS BRANDS

AND THEIR BRAND

IDENTITY

Double "C", two letters which merge back to back. The famous logo was introduced in the fashion world in 1925, on the perfume label,

Chanel No. 5, one of the most bought perfumes even today. Immediately after launch, it could be seen everywhere.

There are a lot of versions of the history of this logo.

According to one, Mikhail Vrubel was the person

who combined the two horseshoes, resembling to the modern Chanel logo.

Another story says that the two merged horseshoes are a symbol of success and good fortune.

It is said that Coco Chanel herself was the one who in 1925 designed the famous logo of the

brand Chanel.She had spent half of his childhood in an orphanage, that being the period which

encouraged her to design the logo.But there is another story, according to the

two ‘C’ "embrace" would be a combination of her name and the initial of the man whom

she loved with all her heart, Capel.

However, the most plausible is that the logo was created after the initials of the

famous Coco Chanel, the founder of the French fashion house.

CHANEL S.A. Type Société AnonymeIndustry FashionFounded 1909; 108 years agoFounder Coco ChanelNumber of locations 310Area served WorldwideProducts • Haute couture

• Ready-to-wear• Perfume• Jewellery• Accessories

Revenue  $ 5.2 billion (2016)Net income € 1.3 billion (2014)Number of employees 1,270 (2010)Website www.chanel.com

PRODUCTS • Fragrance

In 1924, Pierre Wertheimer founded Parfums Chanel, to produce and sell perfumes and cosmetics; the parfumerie proved to be the most profitable business division of the Chanel

S.A. corporation. Since its establishment, parfumerie Chanel has employed three perfumers: Ernest Beaux (1920–1961) Henri Robert (1958–1978) Jacques Polge (1978–2015) Olivier Polge (2015–Present)

• Makeup and skincareCosmetics are the most accessible Chanel product, with counters in upmarket department

stores across the world.

Fragrance and Skincare counter at Australian

department store MYER in Sydney

Makeup Studio at MYER Sydney City

• Fine jewelleryChanel 'High Jewellery' was founded in November 1932. Chanel debuted 'Bijoux de Diamants' at her Faubourg Saint-Honoré, Paris mansion.

• WatchesThe Chanel wristwatch division was established in 1987 In 1995, division presented a second design, the Matelassé. Although the Première and Matelassé wristwatches were successful products, the presentation, in 2000, of the Chanel J12 line of unisex style wristwatches, made of ceramic materials, established Chanel wristwatches as a Chanel marque.

The unisex design of the

Chanel J12 wristwatches

The actress Gabrielle Dorziat

wearing a Chanel plumed

hat (1912)

A classic Chanel suit, 1965

Chanel presented Perfume No. 5 to

the market in 1922; Ernest

Beaux created it in 1921.

Students: Duricu Ioana Mihalcea Livia Gabriela

Preda Daiana Florentina

Teacher: Mihai Daniel Frumușelu

Group: 8215, IMAPA

Bibliography: https://en.wikipedia.org/wiki/Chanel