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Research Completion Certificate It is certified that the research work contained in this project titled “Procter & Gamble” has been carried out and completed by Ahmed Abbas, M.Umer Illyas, Mujahid Majeed and Naqash Khalik & mujtaba tariq under our supervision during our Bachelors of Applied Accounting. Project Supervisor’s Signature Date: ____________________ _________________

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Page 1: Engro foods project

Research Completion Certificate

It is certified that the research work contained in this project titled “Procter & Gamble” has been

carried out and completed by Ahmed Abbas, M.Umer Illyas, Mujahid Majeed and Naqash

Khalik & mujtaba tariq under our supervision during our Bachelors of Applied Accounting.

Project Supervisor’s SignatureDate: ____________________

_________________

(Prof. Ayesha Malik)_________________

Prof. Muhammad Azhar Ikram AhmadDeanFaculty of Commerce University of Central PunjabLahore.

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Undertaking

I certify that the research work titled “Engro Food in Pakistan” is my own work. The work has

not been presented elsewhere for assessment. Whenever the material has been used from other

sources in the project, it has been properly acknowledged / referred to the original author.

Signature of Student: ________________________

Name of Student: ___________________________

Registration Number of Student: _______________

Signature of Student: ________________________

Name of Student: ___________________________

Registration Number of Student: _______________

Signature of Student: ________________________

Name of Student: ___________________________

Registration Number of Student: _______________

Signature of Student: ________________________

Name of Student: ___________________________

Registration Number of Student: _______________

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Certificate of Examiners

Certified that the quantum and quality of the research work contained in the project titled “Engro Food” is adequate for the award of degree of BS Applied Accounting.

Internal Examiner External Examiner

Signature: ________________ Signature: ________________

Name: ___________________ Name: ____________________

Date: ____________________ Date: _____________________

Dean of Faculty

Signature: ________________

Name: ___________________

Date: ____________________

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-

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Group members:

AHMED ABBAS L1F11BSAA0048

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NAKASH KHALIQL1F11BSAA0035

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UMER ILYASL1F11BSAA0045

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MUJAHID MAJEED L1F11BSAA2005

Mujtaba tariq L1F11BSAA2026

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ACKNOWLEDGEMENT

Firstly, we would like to thank Allah for giving us the opportunity and the resources to be able

to do something productive with our lives. Without his blessings we would not have been able

to come as far as we have.

Then we would like to give our sincere thanks to Ma’am Ayesha for helping us throughout this

project. Her guidelines have been very useful for us in preparing the report. She helped us find

new ways of being innovative and creative.

This report would not have been possible without her cooperation and continuous direction.

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Vision statement

“Promoting growth of communities around Engro’s supply chain and giving

people equal access to choices, opportunities and ability to exercise their

rights”

Engro Foundation brings realization to the dreams of our people to make a difference in lives

of those around us. We believe in the power of Pakistan’s human capital to change the face of

communities and economies and make them agents of a wider change.

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Abstract

Engro Foods Pakistan

The local flavor with a global vision

Engro Foods is among the biggest and fastest growing companies in Pakistan with a vision to

cater to local needs with products conforming to global standards.

Highly passionate about providing millions of people across the length and breadth of Pakistan

and beyond with the ultimate brand experience, our product portfolio comprises some of the

country's biggest and best selling brands including Olper's, Olper's Lite, Omore, Dairy Omung,

Olper's Lassi and Tarang.

But whether it is our thick, creamy all-purpose milk, scrumptious ice-cream high on nutrition

content or refreshing range of beverages, our approach remains largely the same as we strive to

keep product innovation at the forefront of our guiding philosophy and consumer satisfaction at

the heart of our operational strategy.

And that is precisely what enables us to progress as Pakistan's premier foods company

delivering top quality products infused with a local flavor and a global vision.

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My sought to choose this organization.

Engro food is one of the most popular and developing industry of Pakistan. Engro foods making competitors.

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Introduction

Engro chemical Pakistan Limited is the second largest producer of Urea fertilizer Pakistan. The

company was incorporated in 1965 and was formerly Exxon Chemical Pakistan Limited until

1991, when Exxon decided to divest their fertilizer business on a global basis and sold off its

equity of 75% shares in existent company. The employees of Engro, in partnership with

leading international and local financial institutions bought out Exxon’s equity and the

company was renamed as Engro Chemical Pakistan Limited. Engro is a public limited

company listed on the Stock Exchanges of Karachi, Lahore and Islamabad.

The principal activity of the company is manufacturing, purchasing and marketing of

fertilizers. The company is also involved in the production and marketing of seeds and has

invested in joint ventures engaged in chemical related activities. As part of its diversification

strategy, controlling interest was acquired in a company offering industrial solutions in

automation and control. A new milk plant has been established at Sukkur the milk is branded

as Olpers.

BRIEF INTRODUCTION OF ENGRO FOOD LIMITED:

Engro Foods Limited (EFL) has been established in 2005 as part of a diversification process at

the Engro Group. EFL is a 100% Subsidiary of Engro Chemical Pakistan Limited. The plant

located at Sukkur on 23-acre land, has the raw milk reception capability of 300,000 liters per

day and UHT milk capacity of 200,000 liters per day. The plant has been established at a cost

of Rs. 1 billion, which provides direct employment to 750 people. Engro Foods has entered the

Food business through milk processing and sale with the company’s vision to pursue growth

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opportunities based on country fundamentals and own strength. It also positions the company

to leverage its corporate social responsibility initiatives and work closely with rural

communities to promote integrated farming and livestock development. This effort is expected

to play a pivotal role in poverty alleviation and improving livelihoods of the poor in the milk

collection areas. Engro Foods will work with the Pakistan Poverty Alleviation Fund and its

three partner organizations to help implement sustainable business models that increase

farmer’s profitability and develop a positive social and business climate for growth and

expansion of livestock and other forms of value added agriculture.

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ENGRO FOODS LTD:

Founded in March 2006, Engro Foods Limited is a producer and marketer of dairy products. The company’s brands include Olpers Milk, Omore ice cream, and Tarang, Olwell, and Olpers cream. To support these brands and their highest standards of quality, Engro Foods has invested heavily in milk processing and milk collection infrastructure. Headquartered in Karachi, Pakistan, it has offices in seven cities across the country, as well as processing plants at Sukkur and Sahiwal. Engro Foods is a subsidiary of Engro Corporation Limited, one of Pakistan’s most respected enterprises with more than 40 years of business in the fertilizer and chemicals industry. In the five years since its launch, Engro Foods has seen a rapid growth in sales and market share.

ENGRO FOODS LIMITED is the 100% owned subsidiary of ENGRO. The company's milk production capacity is 700k litters per day. Moreover an investment plan of $ 3.4 billion in Engro Foods has been approved by the board for: expanding UHT capacity to 900k liter per day, expanding milk powder capacity to 70 kilo per day, import of 1000 cows and an ice cream plant. The company is all set for growth as the milk business profitability is increasing due to increasing consumption of milk and increasing prices of dairy products. Besides selling milk, the company also sells the related products such as creams and unbranded products such as ghee, and recently introduced a milk whitener; namely "Tarang". The value of the ENGRO FOODS LIMITED is Rs.36 in total subsidiaries value of 63.4.

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LOCATION OF OFFICES:The head office of Engro Foods is located near Sea View, Karachi.

There regional head offices are in :

Karachi Lahore Multan Rawalpindi Peshawar Gujranwala

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DEPARTMENTS OF ENGRO FOODS

Administration

Efficient management of all administrative affairs of Engro Foods Limited is the job of the

administration department. From legal matters to general day to day operations of the office,

the Administration department ensures that all affairs run smoothly.

Finance and Accounts

The finance and accounts departments at Engro Foods are responsible for the total financial

management of the different businesses of the company. From the usual accounting statements

and sheets to risk and portfolio management, the team ensures that every rupee coming into

and out of the companies pocket is properly documented and audited.

Human Resource

The human resource department at Engro Foods limited spearheads their recruitment process to

ensure that the finest human resource is taken on board at Engro Foods. Resumes of candidates

are carefully filed and documented for current or future reference. The department, besides

carrying out succession planning, maintains and implements HR policies pertaining to

employment, retention, superannuation. Assessing training needs of employees and ensuring

adequate training is also carried out by the professional HR team at Engro Foods.

Marketing

Consisting of leading market professionals of the industry, who are graduates of top business

schools of Pakistan, the marketing department ensures that from product need identification to

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product development, launching and post launch, all strategic decisions are made based on

authentic information and research. Identifying the target markets, effectively communicating

to them and building the image of the brands as well as the Companies, is the job of the

professionals running the marketing at Engro Foods.

Procurement

As all of our food products are milk based the entire Milk procurement department plays a

critical role in defining the quality of the end product that reaches our customers. Ensuring

regular collection of fresh and pure milk right from the farmer to the factory and ascertaining

the freshness of milk all across the milk procurement process, is the responsibility of Milk

Procurement department, consisting of food technologists working at the collection centers and

veterinary doctors providing service to the farmers.

Management Information System

The MIS department at Engro Foods ensure that all automation is running error-free at all

times. Regularly modifying and updating the Company’s accounting software is also the MIS

teams responsibility.

Production

Modern technology is part and parcel of Production at Engro Foods. The state of the art plan

set up near Sukkhar has a processing capacity of more than 300,000 liters of milk per day,

making it one of the largest in the country. Professionally qualified human resource efficiently

works night and day to maintain highest hygiene standards.

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Quality Assurance

Quality Assurance is strictly followed in Engro Food. Qualified food technologists at this

department ensure that highest quality parameters are adhered to through all steps of

production and that the products reach the consumers as per promise.

Supply and Distribution

This time ensures timely and effective distribution of the products to different shops and stores

spread all across Pakistan. From transportation management to obtaining route permits and

approvals, is done by this department.

PRODUCTS:

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DAIRY & BEVRAGES

Sheer indulgence in every sip comes only with the rich creamy thickness of Olper's. Give your day a fresh start with Olper's!

Embrace the lighter side of milk and feel years lighter with our low-fat milk Olper's lite, for a guilt-free existence!

Savor the flavor of tradition and enjoy the rich, aromatic flavors of badam, zafran and rose in every sip of milk with Olpers' flavored milk!

Enhance the culinary experience with Olper's Cream - a rich celebration of life at its creamy best.

Experience sheer bliss in a tea-cup with Tarang, our special tea creamer for that perfect cup of tea.

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Get nutrition and the best value for money with Omung Dobala.

Rise up to a better life with our all-purpose dairy brand Omung available at the ultimate price and in the best quality.

A dash of Tarrka in your favorite cuisine is all it takes to bring out the flavor of your food and leave you craving for more.

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FRESH DAIRY BUISNESS

Experience the blessings of Fresh

Dairy with Mabrook, providing

balai bhar doodh and koonda dahi

fresh on a daily basis to satisfy the

daily dairy consumption requirements of the family in the most hygienic way.

Available at Mabrook outlets across Karachi.

Meat solutionFresh/chilled

Olnosh brings you fresh and quality meat from the finest source, sold locally at ambient

temperatures and chilled for International

markets.

Frozen

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Olnosh's Halal meat is frozen to perfection (blast frozen at -25 degree Celsius) to preserve the

tenderness of your cuts and ensure superior taste.

Ready to cook/Ready to eat

The var1ied range of ready to cook/ready to eat products will tantalize your taste-buds.

Olnosh is prepared from the finest ingredients to give you unbeatable taste and quality every

time.

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FROZEN DESSERTS

CupsThe simple joy of dessert!

Sticks

Explore the variety of Omore sticks; you are sure to find one that suits you perfectly!

Cones

The irresistible pleasure of delicious biscuit and creamy dessert! Omore cones

are a treat for all.

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Family packs

For those who love to share happy moments and dessert

!

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OLPERS

Olper’s milkOur flagship dairy brand Olper's Milk is ultra-heat treated to carefully preserve its rich creamy thickness. The country's leading all-purpose standardized UHT processed milk, Olper's Milk is sheer indulgence in every sip and is backed by its high nutrition content and invigorating freshness that have become synonymous with the Olper's brand.

Widely favored for its fresh wholesome taste and full-cream richness, Olper's has steadily emerged as the leading dairy product in the market since its launch in 2006 after gaining preference over other established brands and securing a loyal consumer base all across Pakistan.

Available in 4 SKUs of 200 ml, 500ml, 1000 ml and 1500 ml value packs, today Olper's combines nutrition, value and taste to deliver an unforgettable consumer experience to every individual within every house-hold where the day begins with Olper's.

Embrace the lighter side of milkThe ideal low-fat, hi-calcium milk for adults who want to stay healthy, active and fit for life, Olper's Lite contains all the inherent nutrients of milk that can boost energy, without the extra calories that cause weight gain.

Rich in iron and calcium content, Olper's Lite has been specially formulated to provide nutritional benefits to the growing number of health conscious consumers in Pakistan, who seek products that can keep their calories in check whilst ensuring their health, nutrition and well-being.

Available in liquid format, today Olper's Lite is the preferred low-fat milk in the market with all the necessary ingredients to help adults achieve optimum health and keep it light by staying calorie and guilt free

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Every day is a celebration with our crème de la cream!The cream of all creams, Olper's Cream is a rich, creamy delight that has initiated a new trend not just amongst baking enthusiasts and dessert makers, but also within conventional households, where it is generously splurged over everyday food items as the primary ingredient to enhance the culinary experience by transforming in into a scrumptious creamy sensation. Olper's cream continues to make meal-times, as well as breakfast and afternoon rituals a rich, creamy celebration day after day.

Savor the flavor of tradition - in every sip of milkInspired by the traditional flavors of badam, zafran and rose, Olper's flavored milk caters to a diverse cross-section of consumers, with a penchant for natural ingredients infused in rich, creamy and aromatic milk.

Launched in 2011 and available in 250 ml packs, Olper's Badam Zafran and Olper's Rose present the rare combination of great tasting milk fused with the natural flavors of badaam, Zafran and Rose for discerning customers seeking a wholesome experience of nutrition, taste and tradition.

Olper’s tarrkaLaunched in 2007, Olper's Tarrka is our premium desi ghee distinct for its pure flavor and aroma. A leading asli desi ghee brand that is extracted from milk, a dash of Tarrka in your favorite cuisine is all it takes to bring out the flavor of your food and leave you craving more.

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Launched in 2009, Omoré’s scrumptious range of frozen treats are a glorious treat for everyone

– be it children or adults. With its rich, creamy taste and wide-range of chunky flavors

including chocolate chip, coffee, cookies & cream, mango, strawberry, tutti fruiti, vanilla and

banana, Omoré ice-cream is a mouth-watering delight that has the distinct advantage of being a

genuine dairy product with high nutrition value. Available in 24 SKUs in different price

categories, Omoré is one of Pakistan’s widely preferred ice-cream brand that is sheer

indulgence and impossible to resist.

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Flavors

Chocolate Chocolate Chip Coffee Cookies and Cream Mango Strawberry Tutti Fruiti Vanilla Banana

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PRODUCT LIFE CYCLE

OMORE is at the introductory phase at the life cycle phase as it was launched in 2009.

Introduction stage:

The introduction stage of a product's life cycle is when you can build an awareness of your product or service in certain markets and develop a specific market.

Once your product or service is introduced to the market, you should focus on an intense marketing effort to establish a clear identity and promote your product.

You should concentrate on building a base for the product at the introduction stage, rather than making an immediate profit.

At the introduction stage, you should focus on the following marketing factors:

pricing distribution promotion

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HR highlightsEmbracing new talent: The Engro Foods Management Trainee Programing our efforts to

ensure that Engro Foods continues to attract and retain world-class talent, we launched The

Engro Foods Management Trainee Program in 2013, which aims to build a talent pipeline that

will enable us to groom future leaders from within the organization. The program received

great acclaim and enabled us to become the Employer of Choice.

Developed to strengthen the EFL Employer Brand, the Engro Foods Management Trainee

program includes a comprehensive recruitment drive and informative sessions conducted at

leading universities in Pakistan. Designed to test the aptitude of high potential candidates, the

program’s recruitment drive includes an online aptitude test, a case study assessment, a

business case competition as well as competency based interviews followed by a final round of

interviews with the Engros Foods Management

Committee:

Through this rigorous process, we successfully inducted twelve university students as our first

batch of management trainees in 2013.

In line with our efforts to encourage cross-functional rotation, we also made a transition from

our regular induction of graduate trainee engineers, and rotated management trainees across

our supply chain division to equip our emerging leaders with a better understanding of all

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aspects of our business. Employee Stock Option Scheme As an employer of choice, Engro

Foods strives to empower employees by continuously investing in them. Through our

Employee Stock Option Scheme (ESOS), the Company grants ordinary shares to selected

employees who have made a substantial contribution to the business to encourage and reward

their efforts in increasing share value of the Company. The main objective of our Employee

Stock Option scheme is to compensate, retain and attract talent that adds value to our business,

whilst inculcating a sense of ownership and a personal stake in employees striving to achieve

organizational goals. Diversity at Engro Foods Limited at Engro Foods, we take pride in the

fact that female employees are an integral part of our business. In the Supply Chain Division in

specific, despite operations in remote locations, women are an active part of the workforce.

There are women working in various departments of the Supply Chain Division including

Quality Assurance, Quality Control, Research & Development, Purchase, Production,

Engineering,

Administration and HR.

Promoting gender diversity within the workplace is a priority for us and we specifically cater to

the needs of our female employees. To ensure the continued growth of our female workforce,

we have created multiple platforms to accelerate their personal and professional advancement.

Every year, an increasing number of women are hired as trainees at Engro Foods plant

facilities, where they receive comprehensive training to function effectively within the

industrial environment. Engro Foods women employees are also given the option to work in

rotational shifts with flexible working hours to accommodate their personal obligations.

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At Engro Foods, we greatly value the professional contribution of female employees and also

strive to celebrate their personal achievements. At the Sukkur Plant, three of our female

employees working in the Quality Assurance and Quality Control Department are professional

sportswomen, who are encouraged to pursue their passion for sports and supported every time

they compete at provincial, national and international levels. Celebrating our Tree of Life at

Engro Foods, we go the extra mile to integrate employee engagement within our employer

brand as we maintain a culture that fosters inclusion and openness. Our employer brand is not

only a reflection of our corporate philosophy, but is also indicative of all the values that make

Engro Foods an employer of choice. As we continue to evolve and innovate, we launched our

employer brand IEFL as LIFE in 2013 in an effort to celebrate our employees who help us

thrive by embracing our teamwork approach that hinges upon individual effort for collective

success.

LIFE promotes our philosophy that every employee at Engro Foods is a valuable component of

our ‘Tree of Life’, and makes a unique personal contribution to our overall success.

As our individual efforts branch out, bear fruit and flourish, at Engro Foods, we believe that

our people are our brand of success and Life is their brand. And so we take pride in the fact

that our employees are our family, our work is meaningful and Life is not just a brand but a

way of life for all of us.

My Career:

Making the digital transition As we continue to innovate processes, Engro Foods has launched

a fully integrated online portal ‘my Career ‘that aims to provide employees with a one-stop

solution to all their career needs, whilst enabling our HR administration to manage payroll,

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track performances, boost team interaction and access employee information on a single

platform.

Designed to streamline processes and enhance workforce productivity by improving the flow

of information across the company, the Engro Foods my Career platform has dramatically

reduced administrative hours and lab our previously devoted to the manual upkeep of

employee information.

As our team formally made the digital transition to my Career in 2013, a series of training

sessions were conducted across 14 Engro Foods locations to familiarize over 350 employees

with the portal’s performance assessment and compensation tools.

Multiple support networks have also been created at each site to ensure that portal users are

facilitated with ease of information and access at every location and level. At Engro Foods we

will continue to upgrade the Career portal in ways that can empower our employees to take

control of their performance and information.

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PRODUCT LIFE CYCLE 

Olper’s milk is a fast growing food company. By its unique techniques in a short time it

becomes very famous in market. But it is in growth stage yet. Because due to its

distribution, it is not available.

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PRICE

 EFI is pursuing the competitive pricing strategy for its products. In competitive pricing

the price of the product is considering the price of major competitors like Nestle, Haleeb

etc.

PLACE

This department ensures timely and effective distribution of the product to the shops and stores 

spread all across Pakistan. From transportation management to obtaining route permits and 

approvals, is done by this department.

PROMOTION

Olper’s launch was, perhaps one of the most aggressive as far as processed liquid milk (PLM) is 

concerned, with TVCs, print ads, radio commercials, billboards activities including direct consumer 

and shop branding activities. Due to aggressive marketing campaign, the competition seems to be 

getting tougher. This can be gauged from the fact that nestle re-launched its product packaging and 

marketing campaign just before Olpers launch. One can also a far greater number of

milk advertising billboards in Multan city than seen earlier like of Nirala, good milk and

Nestle

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Swot analysis

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STRENGTHS:

Personal relations with farmers, ENGRO has been interacting with farmers for fertilizers and

has gained quite a good reputation over the years. It has led to a strong bong and long term

relationship with the farmers who are willing to supply the milk to the company. This is an

added advantage and strength for the company because it will never be short of milk

production. The farmers won’t have to look elsewhere to sell their milk.

Positive response from customers in first year, EFL crossed 1.4 billion sales figure which

shows customers’ satisfaction upon EFL’s products.

Its taste, quality proposition and world class quality proposition system.

Third Generation Plant EFL only has the third generation UHT milk plant in the country.

EFL plant is the only plant in Pakistan that uses Bactofuge technology to virtually eliminate

bacteria and ensure premium quality and hygiene.

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WEAKNESSESS

One major weakness of Engro Foods in dairy products, which is that 85% of its milk

collection centers are in Punjab, while processing unit is in Sindh

Higher transportation cost

Dependency on TETRA PAK for the entire packing of its dairy products

Paying higher cost of packing of products results in higher overall products cost

The product range of Engro Foods narrows as compared to its competitors

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OPPORTUNITIES

Pakistan is the fourth largest milk producing country. So, it’s an opportunity for

Company to grow in this sector

Engro Foods can increase awareness though different media, by showing ads those are

according to cultural requirements of Pakistan

By increasing the milk related products company can go globally

Engro can launch products like dry milk, cereal and Yogurts etc.

Growing dissatisfaction with milkmen’s milk and increasing awareness about health and

hygiene issues have led to increased processed milk consumption

THREATS

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Competition:

Competition may pose a threat because the company will have to maintain its

leadership in an expanding market so that it doesn’t lose its market share to its

competitor. For Olpers it might be difficult to penetrate in a market where the loyalties

exist for such brands as Nestle & Haleeb.

Perception & price differentiae:

Consumer perceptions and price differentiae can cause a threat for the company. It is

important that Olpers comes up to the expectations of the customers and fulfills its

conformance quality that is the company needs its promised specifications. Consumer’s

preferences change with time and price might create certain barriers inters of the profit

margin for Olpers.

Engro Foods competitors Nestle and Haleeb are biggest threat.

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WHY DID ENGRO ENTER THE FOOD BUSINESS?

“Big opportunity due to population growth and indigenous sourcing. There is a huge

population. One seventy million is a very big market. There are only a few countries with such

a huge population in the world. Besides, our people spend a lot on food. Our economy is agro-

based. We get raw material at the local level.”

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As marketing strategy means to make strategies that are customer driven and implementing

them through programs and awareness programs. This way new customers will be attracted,

and will help the company to make profits and help the company build profitable customer

relationships.

The marketers will set a position of Olper's milk according to uniqueness of the product. The

marketers of this company will target middle to high social class that want a product that is as

useful as its perceived value.

Positioning

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The red color that has been chosen for the packaging of Olper's milk is quite eye-catching and

distinctive than the colors that have been used in Pakistan in the milking sector till now. The

product will be positioned in a way that it conveys the message that it will fulfill all the

purposes of a consumer that the fresh milk does.

Olwell will be positioned in a way that it will target people who are goal-oriented and focus on

their careers. This will also exhibit a image that this will help people remain fit and in the same

shape without worrying for the fat contents in the regular milk.

Product strategy

Olper's milk along with the Olwell will include all the features and core values that have been

mentioned so as to receive maximum consumer satisfaction. More will be given than promised

so as to achieve customer delight.

A massive advertisement campaign with Olper's logo on every bill board, ads and newspapers.

Every marketing campaign will be utilized in order to let people know of the new product.

There will be many below the line activities including free tea using Olper's milk will be

provided to the potential buyers at major departmental stores for testing purposes, so that

people know what type of product they will be using.

Pricing strategy

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We would be adopting competitive pricing strategy for all the products; Olper's milk, Olwell,

Olper's cream. In this type of pricing strategy, the prices of the competitors are studied and the

products' prices will be determined by this. As the price of Milk pack is around 70 Rs, we will

introduce our milk with a price slightly lower than this and then gradually increasing it.

Distribution Strategy

Olper's milk will be launched in many major cities, and will number around twenty. Olper's

milk will be distributed to over 80 cities very effectively in a short period of time after launch,

because it is very difficult to launch a product in more than 25 cities simultaneously. The

distribution strategy includes division of the country into five major regions. These regions will

be Lahore, Karachi, Multan, Islamabad and Peshawar. This requires efficient transport

facilities as well as warehouses and storages in different cities for the effective distribution.

Trained personals will be hired who will be having an experience of at least two years in the

distribution field. The dependence on technology for the distribution is necessary so new

technology will be used to monitor the storages, warehouses etc.

In order to attract distributors with experience a fixed commission rate of 5% will be set, that

will be not be negotiable in order to avoid future fights and hassle.

Sales targets will be set twice every month after discussing the market situations with the

distributors. Incentives, bonuses, increments, and training will be provided to the distributors

and staff for further improvement in the distribution field.

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HIRARCHY OF ENGRO FOODS

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MISSION STATEMENT

“Engro Foundation is committed to make positive impact on lives of communities around its

supply chain through provision of improved basic services (health, infrastructure, water and

sanitation); education and skill development; environment and livelihood training. In addition,

it will work with partner organizations to provide financial and technical support in response to

natural calamities.”

Through its network of facilities across Pakistan, Engro aims to make a difference in

communities where average household income borders or is below the poverty benchmark.

Engro Foundation works across rural and suburban Pakistan in partnership with development

organizations to create a trickledown effect of resource development, enabling indigenous

communities to sustain economies, employ their human resources, and learn critical skills they

need to be part of national mainstream.

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TABLE OF CONTENTS

ABSTRACT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Vision Statement of the Company . . . . .

Introduction of the Company . . . . . . . .

Hierarchy of the Company . . . . . . . . . . . .

HR Policies of the Company . . . . . . . . . . . .

Departments of the Company . . . . . . . . . .

Marketing Strategies of the Company.

Life Cycle Product of the Company . . . .

SWOT Analysis . . . . . . . . . . . . . . . . . . . . . . . . . .

Recommendations . . . . . . . . . . . . . . . . . . . . . .

Page 53: Engro foods project

Recommendations

Engro Foods should have much diversified bi-product line of dairy products like Nestle & Haleeb.

They should introduce new promotions to get customers’ attention.

EFL should expand its dairy farms so that they can get competitive advantage.

EFL should focus on Market Penetration, Market Development and Product Development strategies with more efforts to be the market leader.

They should go expand its capacity to enter into in international market like Nestle.

Engro Foods can be into Co-branding with other brands like Olper’s with Lipton tea bags, Olper’s with different biscuits etc. to increase their sales

They can also move towards other foods products like Nestle launch

Kit Kat Chocolate, Meggi Noodles, Sweets Candies etc.

Page 54: Engro foods project

DEDICATION

This project is dedicated to ourselves because the hard work done by

us shows that there is nothing impossible, if you have the ability or

desire to achieve anything, nothing can stop you.

(Design your character like a sky, so that everyone try to reach there!)