enhance your electronic presence - napmw-july2014-firecat
DESCRIPTION
Tips for busy professionals trying to maintain freshness and a robust, SEO-friendly presence online. Delivered to the July meeting of National Association of Professional Mortgage Women, by Susan Price of Firecat Studio.TRANSCRIPT
Enhancing Your Electronic Image
Firecat StudioJuly 9, 2014
Freshness
Being Present Online
Channel Focus
Website The Full Story, Business
Blog Articles, In-Depth Expertise
Facebook Community, Personal
Twitter, Instagram Mix – bit of everything
FourSquare, Yelp, FB Places Travel, Movement, News
EventBrite Events & Registration
LinkedIn, Quora Events, Q&A, Business, Groups
Sponsored/Partner sites Community, your passions
ALL = Useful content assets
More Channels = More Mouths to Feed
Internal Content Sources & Triggers
• Events• Hirings, Promotions• New Product• New Service• New Client• Charity Work• Community Involvement• Sponsorship• Participation in Trade Show/Conference
Content Marketing
The Dream:•Amazing blog updates every day•New lead-generation offers each week•Beautiful, engaging images and infographics to share in social media•Newsjack great articles right away•Stay up with the latest trends and marketing research
Content Marketing
The Reality:•Blog updates “when we have time”•Lead-generation offers at redesign time•I’ll add an image “next time” but in a hurry•“Me too” weak, late notice of newsworthy items•We’re here at Firecat catching up! Yay us!
Electronic Presence Checklist
Professional photo(s) and content?URL/domain clear, easy to remember?Website is fresh and easy to navigate?Connecting with and nurturing leads?Each lead = significant $?Juicy content assets to share?Is online is the best way to develop and deepen
relationships?
BRING IT! Your Favorite Techniques?
Firecat StudioSusan Price, CEO & Chief StrategistRebecca Reser, Strategist/AnalystFirecat Studio LLC808 N. Alamo St.San Antonio, TX 78215
210.320.2391
FirecatStudio.comFirecat Studio on Facebook@FirecatSue