enhance your employer brand

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Enhancing Your Employer Brand via Content Sharing: Through Video, Social Media and More October 2, 2013

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Page 1: Enhance Your Employer Brand

Enhancing Your Employer Brand via Content Sharing:

Through Video, Social Media and More

October 2, 2013

Page 2: Enhance Your Employer Brand

Thank you to our sponsor

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Anna BrekkaDirectorRecruiting Trends

Moderated by:

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Presenters:

Gail HoustonSocial Media Program ManagerIntuit

Aimee CatonDirector of MarketingGlassdoor

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people

5

Talent Solutions Overview

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Confidential and Proprietary © Glassdoor, Inc. 2008-2013

Recruit High Quality Candidates on Glassdoor

Glassdoor is growing because we have the

information candidates need to make decisions:

600M+Inside Connections

12M+Job Listings

5.75 M+Reviews, salaries, interviews, photos and other user

generated content

250k+Companies

To become the largest and most trusted career community

that helps people make more informed job decisionsOur Mission

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Confidential and Proprietary © Glassdoor, Inc. 2008-2013

What We’re Hearing…

EMPLOYER BRAND

COMMON RECRUITING CHALLENGES

candidates are not aware of company or open positions

RECRUITING FUNNEL

difficult to maintain pipeline and

hire on-time

CANDIDATE QUALITY

difficult to find

ideal fit candidates

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Confidential and Proprietary © Glassdoor, Inc. 2008-2013

Company Profile JobAds

Influence candidates deciding

to work for you

Recruit ideal candidates that

aren’t aware of you yet

Glassdoor Talent Solutions

The Result | RIGHT FIT CANDIDATES

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Confidential and Proprietary © Glassdoor, Inc. 2008-2013

Compare Your Brand

Perception vs.

Competitors

Glassdoor Insights Reports

Sign up for our free employer account!

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Identify Strengths &

Weaknesses in your

Employer Brand

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Confidential and Proprietary © Glassdoor, Inc. 2008-2013

Delivering Measurable Results to 850+ Customers

College Hires

605 positions filled via Glassdoor in 9

months

24% higher conversion

130% increase in profile traffic

Competing with larger companies

2 hires in 6 months

116 applications in 6 months

Increased overall rating to 4.5 stars

Gained visibility

Filled 4 positions in 5 months

$478 cost per hire

Improved social media strategy

Director level hires

Receive 103 applications

Increased Candidate Engagement

364% Increase in page views

Received 299 applications in 6

months

Diversity Campaign

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Enhance Your Client Brand Via Content Sharing

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Through Video, Social Media and More…

@ghouston

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Social Has Become the Norm

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And Doesn’t Just Mean Hires Anymore

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The ability to influence an actionnow or in the future

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The Real Question Is—Now What?

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How do we find ways to engage…

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It’s All About Creating Content

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That will INFLUENCE an action!

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Influence Can be a Job

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But make it different and visual if you can!

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Influence Can be a Post

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But you need to share with the RIGHT audience

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Influence May Not be Immediate

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Company, Banners, Inmails, Profiles, Groups, Employee Status Updates

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And Can Happen a Lot of Ways

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Data is giving us insight we did not have before

Personalor

Corporate

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Influence Makes a Difference

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And Continues to Grow

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47% increase in LI

18% increase SlideShare.net

97% increase in social referrals

103% increase in YouTube views

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Two Ways to Influence

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And there is an opportunity to influence in both

1| EMPLOYEE CHANNELS

2| CORPORATE CHANNELS

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So We’re Testing

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What works and what doesn’t

38 CLICKS WITHOUT PICTURE

82 CLICKS WITH PICTURE

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And More Testing

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Trying new things

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We Might Test on Personal Channels First

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To see what works and what doesn’t

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Employee Channels Are Targeted

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Broader — Connected — Culture — Innovationbut with Personality and Engagement

Corporate Channels

Created a More “Social ATS”

Added Videos from YouTube

Added Awards Bitly

Social Channel Widget

Added Social Components

to Our Communications

Social Posting Direct from ATS

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134,624 Page Viewson LinkedIn Company Page

LinkedIn:Testing Different Types of Post

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Resulted in Spike in Company Followers

LinkedIn: CEO Participation

PromotedBrad Smith Blogon LinkedIn

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539,088 Page Viewson Glassdoor Employer Profile

Glassdoor

Created Banner

Connected Social Profiles

More Engaging Photos

Review User Posts

TOP 1% MOST VIEWED EMPLOYER PROFILE

IMPROVED APPLICATION TO HIRE EFFICIENCY RATE BY 78%

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Finding new ways to engage

Facebook

Chats

Apps

Messaging

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Engaging content—it’s not all about jobs

Twitter

Daily Tweets

Created Lists for Recruiters

to Follow

New @IntuitStudents Account

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118,201 Lifetime Views

Video Allows You toShowcase Culture

Engaging Videos for Business

Units, Intuit and Culture

Created Playlists

Include in Job Descriptions,

Emails and Thank You Letters

Also Socialize Intuit

Corporate Videos

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SlideShare Allows Youto Get Viral Views

Showcase on LinkedIn inRecruiter Profiles

Added to jobs.intuit.com Site—Career Advice

Socialize Presentations

Host Videos on SlideShare

More Than 133,000 Views

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Pinterest

Recruiter

Engaging Content

Culture, Location and Community

General Interest Boards

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There’s a reason why Facebook bought it

Instagram

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Google+

Focused on TechnologyNewest Channel

Socializing Jobs, Events and Industry

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Event | Hiring

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Bitly

Branded Bitlys

Support Critical Campaigns

Added Google Analytics

Community Bitlys

Tax Advisor Campaign—16.5k Views

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Created Partnerships—Internal

Positions Spotlighted Weekly onThis Week at Intuit Video Series

Intuit Culture

Partner with Corporate Communications

Socializing Intuit Social Accounts

#IntuitMyVoice

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Measuring Success—Cool Stats

Intuit has over 49,787 followers on LinkedIn

More than 9,500 members actively engaged in conversations in our Employee and Alumni groups

OVER 539,000 PAGE VIEWS

OVER 134,000 PAGE VIEWS

Intuit is in the Top 1% of corporate profilesviewed on Glassdoor

Improved application to hire efficiency rate by 78%

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Measuring Success—Cool Stats

118,000 have viewed Intuit Careers videos on YouTube, sharing culture, jobs and events.

SlideShare.net has generated more than 133,000 views for Intuit Career

Applicants learn about products, career advice and social media

Pinterest has over 4,000% growth this year and Intuit

Careers is now active with 32 boards and over 900 followers

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Measuring Success—Cool Stats

We have over 16,500 views on our popular

Tax Advisor role in Bitly

Thousands of our Facebook fans have joined in

on technology, career advice and university chats, or

interacted with recruiters and employees

Intuit Careers is one of the Top 100 Companies using social media to recruit

Top 5 Facebook Career Pages Get—Recruiting Blogs | OnGig

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SHRM Staffing Management Conference & Exposition

Time for your Questions

?

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Thanks again to our sponsor

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Stay in touch

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Follow

@ghouston

@intuitcareers

@AimeeCaton

@glassdoor

@recruitingtrends

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Thank you for joining us!

A recording of this session will be available on www.RecruitingTrends.com within a few business days.

You can visit our previously recorded event library at any time: http://www.recruitingtrends.com/category/events/webinars/webinars-previous

This webinar is approved for 1 recertification credit hour through HRCI. If you have not already requested credit upon registration please email [email protected]

Please send your questions, comments and feedback to: [email protected]