enhanced ecommerce for content (smx münchen 2015)
TRANSCRIPT
![Page 1: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/1.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLONETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
CONTENT ANALYSISSEE YOUR SITE IN TERMS OF FUNNELS
SMX Munich, 18th March 2015
![Page 2: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/2.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLONETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
SIMO AHAVA @ NetBooster
Head of Analytics, Nordics
Google Developer Expert 2014-2016
Twitter: @SimoAhava
Google+: +SimoAhava
#SMX | @SimoAhava
www.simoahava.com
![Page 3: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/3.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO 3
Respect The Stateless Web
AGENDAOVERVIEW
#01
Enhanced Ecommerce For Content
Implementation Tips
#02
#03
#SMX | @SimoAhava
![Page 4: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/4.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
RESPECT THE STATELESS
WEB
#SMX | @SimoAhava
![Page 5: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/5.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
The Web is inherently
stateless.
![Page 6: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/6.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Things like intent and
content efficiency are
difficult to unveil in the
stateless environment.
![Page 7: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/7.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
The life span of a web pageENTRANCE
EXIT
![Page 8: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/8.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
The life span of a web pageENTRANCE
EXIT
![Page 9: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/9.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
How do you reliably
persist state?
![Page 10: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/10.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Browser cookies?
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NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Browser cookies? HTML
Storage?
![Page 12: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/12.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
document.cookie = 'returning=true';
localStorage.setItem('articlesRead', 3);
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NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
They offer temporary
state only.
![Page 14: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/14.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
And they lack the power
of server-side
computation.
![Page 15: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/15.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
But…Google Analytics is
stateful!
![Page 16: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/16.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
https://developers.google.com/analytics/devguides/platform/customdimsmets
![Page 17: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/17.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Though it has a bully of a
sessionization schema.http://www.simoahava.com/analytics/the-schema-conspiracy/
![Page 18: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/18.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Want to overcome the
dichotomy of stateless
collection vs. arbitrary
sessionalization?
![Page 19: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/19.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Here’s an idea:
Forget KPIs for a
moment.
![Page 20: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/20.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
![Page 21: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/21.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
ENHANCED ECOMMERCE
FOR CONTENT
#SMX | @SimoAhava
![Page 22: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/22.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
”Traditional” Ecommerce
Session Entrance Receipt Page
![Page 23: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/23.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
”Traditional” Ecommerce
Session Entrance Receipt Page
transactionId
revenue
products
1 conversion
![Page 24: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/24.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Enhanced Ecommerce
Session Entrance Receipt Page
![Page 25: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/25.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Enhanced Ecommerce
Session Entrance Receipt Page
transactionId
revenue
products
1 conversion
![Page 26: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/26.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Enhanced Ecommerce
Session Entrance Receipt Page
transactionId
revenue
products
1 conversion
Product impressions
![Page 27: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/27.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Enhanced Ecommerce
Session Entrance Receipt Page
transactionId
revenue
products
1 conversion
Product impressions
Click on impr.
![Page 28: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/28.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Enhanced Ecommerce
Session Entrance Receipt Page
transactionId
revenue
products
1 conversion
Product impressions
Click on impr.
View product details
![Page 29: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/29.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Enhanced Ecommerce
Session Entrance Receipt Page
transactionId
revenue
products
1 conversion
Product impressions
Click on impr.
View product details
Add to cart
![Page 30: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/30.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Enhanced Ecommerce
Session Entrance Receipt Page
transactionId
revenue
products
1 conversion
Product impressions
Click on impr.
View product details
Add to cart
Checkout step 1
![Page 31: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/31.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Enhanced Ecommerce
Session Entrance Receipt Page
transactionId
revenue
products
1 conversion
Product impressions
Click on impr.
View product details
Add to cart
Checkout step 1
Checkout step 2
![Page 32: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/32.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Enhanced Ecommerce
Session Entrance Receipt Page
transactionId
revenue
products
1 conversion
Product impressions
Click on impr.
View product details
Add to cart
Checkout step 1
Checkout step 2
Checkout step 3
![Page 33: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/33.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Enhanced Ecommerce shifts
the focus from conversions to
the entire journey.
![Page 34: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/34.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Including missed
opportunities.
![Page 35: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/35.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
1. Implementation
![Page 36: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/36.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
1. Implementation
2. Activation
![Page 37: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/37.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
1. Implementation
2. Activation 3. New Reports
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NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
This is very cool for your
webstore.
![Page 39: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/39.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
![Page 40: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/40.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
It’s infinitely cooler for
your content.
![Page 41: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/41.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Shopping Reading Behavior
![Page 42: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/42.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Checkout Behavior Content Engagement
![Page 43: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/43.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Product Article Performance
![Page 44: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/44.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Product Content List Performance
![Page 45: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/45.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Internal Promotions
![Page 46: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/46.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Content is to a blog what
products are to a store.
![Page 47: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/47.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Sort out the terminology
first.
![Page 48: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/48.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Product: A blog article
Product price: Words in an
article
Product impression: Views of
a title or title+ingress in content
lists
Product list: Widget / content
area where article impressions
can be gathered from
Product list click: Clicks on
entries in an article list
Product detail view: Page
load of an article page
Add to cart: First scroll on an
article page
Checkout: 1/3, 2/3, and 3/3
scroll depth on an article page
Purchase: 3/3 scroll depth on
an article page and minimum of
60 seconds dwell time
![Page 49: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/49.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Then, work on data
collection.
![Page 50: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/50.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
![Page 51: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/51.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Product impression
Product impression
Product
impressions
Internal promotion
![Page 52: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/52.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Article Impression
Promotion Impression
Article Impression Click
![Page 53: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/53.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
![Page 54: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/54.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Article View
![Page 55: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/55.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Scrolling Begins
![Page 56: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/56.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Scroll Depth Steps
![Page 57: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/57.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Purchase
![Page 58: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/58.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Using Ecommerce terminology
for content analysis opens up a
new world of data-driven
insight.
![Page 59: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/59.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
IMPLEMENTATION TIPS
![Page 60: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/60.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
1. Leverage the Data Layer
2. Feel free to leave something out if
it isn’t relevant
3. Design the data collection with
analysis in mind – not (just)
because it’s fun and cool
4. Read Google’s Dev Guide
![Page 61: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/61.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
1. Leverage the Data Layer
2. Feel free to leave something out if
it isn’t relevant
3. Design the data collection with
analysis in mind – not (just)
because it’s fun and cool
4. Read Google’s Dev Guide
![Page 62: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/62.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
1. Leverage the Data Layer
2. Feel free to leave something out if
it isn’t relevant
3. Design the data collection with
analysis in mind – not (just)
because it’s fun and cool
4. Read Google’s Dev Guide
![Page 63: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/63.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
1. Leverage the Data Layer
2. Feel free to leave something out if
it isn’t relevant
3. Design the data collection with
analysis in mind – not (just)
because it’s fun and cool
4. Read Google’s Dev Guide
![Page 64: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/64.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Further Reading
http://goo.gl/d7IkD9
![Page 65: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/65.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Further Reading
http://goo.gl/xYNVb3
![Page 66: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/66.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Further Reading
http://enhancedecommerce.appspot.com/
![Page 67: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/67.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#SMX | @SimoAhava
Further Reading
https://github.com/sahava/eec-gtm
![Page 68: Enhanced Ecommerce For Content (SMX München 2015)](https://reader030.vdocuments.net/reader030/viewer/2022032616/55a5172d1a28abdc7f8b46fc/html5/thumbnails/68.jpg)
NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
THANK YOU
Twitter: @SimoAhava
Google+: +SimoAhava
www.simoahava.com
#SMX | @SimoAhava