enhanced editions
TRANSCRIPT
Enhanced Editions
Peter Collingridgewww.enhanced-editions.com
“One of the key players in British publishing…[Enhanced Editions is] the UK’s most influential e-book publishing house.” The Times
“[Enhanced Editions are] the brightest publishing brains.” The Observer
Canongate(1997 – 2001)
“At last a publisher’s site that feels like a cool club stocked with well-read friends rather than a lazy corporate exercise.”
The Guardian
ONIXXMLX/HTMLCMSCRMSEO / SEMD2CB2C
“Digital does not signal the death of publishing, but its rebirth.”
Enhanced Editions
21st Century
Landscape
1
21st Century
Publisher
2
21st Century Landscape
#1
19972001
20052010
Impact of digital
Book value
Can digital innovation provide premium reading experiences?
AmazonSenior VP, Books
“The real competition is not between the hardcover and the ebook. TV, movies, web browsing, video games, are all competing for people’s valuable time. And if the book industry doesn’t compete we think that over time the industry will suffer.”
Generation YSource: The Economist
2010
8%
2015
50%
Ebook market (USA)Source: The Bookseller
“[If] by the end of 2012, 25% of sales for a new book are digital, then about half of new [print] book sales will [also] be made through online purchases”
Shatzkin
Author Agent Publisher Retailer Reader
Author AgentPublisher ReaderRetailer Network
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Fear & LoathingIn Las Vegas
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“I was born in the city of Bombay …”
Midnight’s Childrensalman rushdie
“We were somewhere around Barstow onthe edge of the desertwhen the drugs beganto take hold.”
Fear & LoathingIn Las Vegas
hunter s. thompson
“We must love oneanother or die …”
The Collected Poetryw.h. auden
Philip Pullman on publishing in 2010
1. Changing Readers
2. Changing Industry
3. Changing Models
21st Century Publisher
#2
New products & experiences
1
New markets & channels
2
The future of the book, c. 2008
The future of everything else, c. 2008
The best way to predict the future is to invent it.
Alan Kay, Apple
“”
“Sets the gold standard for future literary apps.”★ ★ ★ ★ ★
“Worth every cent. No actually worth a lot more!”★ ★ ★ ★ ★
Users
MediaGuardian Innovation award
iTunes & Observer apps of the year
eConsultancy Innovation Award
Wolff Olins “Future” award
Awards
“The moment digital publishing came of age”The Bookseller
“Sprinkling a little rock’n’roll glamour over publishing” Guardian
Media
Audio: Chapter Three
Audio: Chapter One
Chapter One
Chapter Two
Chapter Three
About the Author
Audio: Chapter Two
Video Listing
About This Free Sampler
Video: Chapter Three
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30 m20 m10 m
Bunny: Sampler activity
Bunny: NewsfeedChapter One
Audio: Chapter One
News
Chapter Two
Bookmark
Video Listing
Video: Chapter Three
Settings
About This Free Sampler
Chapter Three
Audio: Chapter Two
3. Audio Mode (help)
About the Author
Audio: Chapter Three
Searching book
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Send to A Friend
Spatial Mix
Nick Cave’s introduction to the Gospel …
Nick Cave on iTunes Podcast
A Night With Nick Cave
Welcome to Enhanced Editions
Worldwide Editions of Bunny Munro
The Birth of Bunny Munro
Audiobook production
Live Events
Hamburg Date Announced
Nick Cave vs. David Peace
WIRED interview with Nick
Reminder: A Night With Nick Cave
Our night with Nick Cave
Sep 2, 2009
Sep 9, 2009
Sep 16, 2009
Sep 23, 2009
Sep 30, 2009
Oct 7, 2
009
Oct 14, 2
009
feed
dow
nloa
ds
per
day
Late night readers read for longer
Enhanced apps 4x as engaging as books?
iPhone users are more engaged than iPad
Users are very loyal
New products & experiences
1
New markets & channels
2
“[Random House will…] change from being a b2b company to b2c company.”
Dohle
James Frey: Author rehab
www.james-frey.com
Doris Lessing: Social reading
www.thegoldennotebook.org
Granta: Literary magazine
www.granta.com
Bookseer1m visits
2,700,000 page views177,000 different books3,5m recommendations
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Publishers can now influence:
New channels & markets
New products & experiences
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“Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.”
Samuel Beckett