enhanced youtube channels for colleges & universities
DESCRIPTION
Many colleges and universities overlook the immense influence of YouTube videos on their reputation and image. They let student content dominate this medium when they should take control of their video image by creating their own channel with optimized content and coordinated messaging.TRANSCRIPT
Manage your College’s On-line Video Reputation with
•Students Research Colleges on the Web▫They visit college Web sites▫They query friends on FaceBook ▫Increasingly, more and more are turning to
YouTube▫Or, YouTube video comes up during a Google
search.
•Statistics gathered by CommScore in October 2008 reveal that:▫80 percent of 18-34 year olds watched online
video, higher than any other age segment. ▫The average 18-34 year old online video viewer
watched 4.8 hours of video during the month.▫Google (including YouTube) is the site of choice.
Google Sites attracted a record 100 million online video viewers in October 2008, or more than two out of every three Internet users who watched video during the month.
▫ .
•What types of videos are in the top 10 search results for your College name or Key Words?
Do they find your Channel with your content? Content that reinforces the messages on your Web site and your literature?
Do they find videos from competitive colleges? Or do they find random student videos that may
portray the college in ways you didn’t anticipate? Students that are partying, passed out, naked or otherwise engaged?
&• Manage your online video presence. Work with a
YouTubeYouTube Partner Partner to create an enhanced channel to create an enhanced channel that optimizes your videos, controls your brand, that optimizes your videos, controls your brand, and attracts students.and attracts students.• Integrate Integrate YouTubeYouTube with your Web site. with your Web site.• Ensure your videos are highly ranked with search Ensure your videos are highly ranked with search
engines.engines.• Start a dialogue with prospective students.Start a dialogue with prospective students.
YouTube receives more than 18 million unique visitors per month.
Benefits of an Enhanced Benefits of an Enhanced ChannelChannel• High Impact & Interactive Banners
▫ We offer you an interactive bannerWe offer you an interactive banner across the top of your page, linking you directly to your web site linking you directly to your web site and creating seamless integration of your and creating seamless integration of your marketing messages.marketing messages. Standard channels have no banner.
Benefits of an Enhanced Benefits of an Enhanced ChannelChannel• “Instant On” Video:
▫ When viewers open your Channel page, your featured video starts playing automaticallystarts playing automatically, engaging your viewers immediately. Standard channels are static.
Benefits of an Enhanced Benefits of an Enhanced ChannelChannel• Extended Play Videos
▫ CMT offers a special benefit to Colleges and Universities: unlimited play time. This allows you to broadcast lectures, classes and speeches. Most channels, standard and enhanced, are limited to 10-minute play times.
Benefits of an Enhanced Benefits of an Enhanced ChannelChannel• More Interactive Blocks for ContentMore Interactive Blocks for Content
▫ places to subscribe viewers with comments. Standard channels have no interactive blocks.
Benefits of an Enhanced Benefits of an Enhanced ChannelChannel• More Blocks for ContentMore Blocks for Content
▫ Create video libraries sorted by categories or themes ▫ Publish descriptive text to help differentiate your offerings.
Benefits of an Enhanced Benefits of an Enhanced ChannelChannel• Search Engine Optimization
▫ Your content will consistently appear in the top consistently appear in the top listingslistings for your key search terms on Google Video and YouTube
▫ We have experience using key words and tags to achieve these results
▫ Our Google Partnership statusOur Google Partnership status gives videos placed by us preference in YouTube rankings.
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YouTube receives 65,000 new video clips uploaded every day.
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Benefits of an Enhanced Benefits of an Enhanced ChannelChannel• Extensive Analytics
▫ Demographic and search information to fine-tune your marketing strategies.
▫ These include: number of views, extensive demographics, and worldwide and USA locations.
58% of Internet videos are watched on YouTube
•A natural extension of your existing Web site Leverage the value of your video by making it
searchable. Turn your classes and lectures into an asset. Engage prospective students with the messages you
want to convey. Make sure your videos are the top ranked for your
differentiating factors. Increase inquiries and applications.
Contact us today to learn how we can put YouTube to work for you.
•Contact us today to learn how we can put YouTube to work for you.
Elizabeth Goldsmith – [email protected] Samellas – [email protected]
GoldsmithPR and Creative Management Tools