Enhancing brand image through sponsorship and event management Se-

ries1

0

15

30

45

60

About Sponsorship

•Sponsorship is the financial or in-kind support of an activity, used primarily to reach specified business goals

•Advertising is considered a quantitative medium, whereas sponsorship is considered a qualitative medium

• it seeks to establish a deeper association and integration between an advertiser and a publisher, often involving coordinated beyond-the-banner placements.

•Sports sponsorship and charity sponsorship are common marketing strategies.

•Sponsorship is a subtle form of promotion that can provide the feel-good factor as your firm is seen to support a good cause or a community event.

•Corporate sponsorship can position you as an expert in your field.

Source:

Sponsorship: A Key to Powerful Marketingby: Susan Friedman

http://marketing.about.com/od/eventandseminarmarketing/a/sponsorship.htm

http://www.marketingterms.com/dictionary/sponsorship/

1.

2.

http://www.marketingdonut.co.uk/marketing/media-advertising/sponsorship

3.

• Sponsorship opportunities are available to address any type of corporate strategy regardless of the marketing budget.

• For example, if a company does not locate the appropriate

opportunity to associate its name or brand to an event or cause, the company can create its own opportunity to satisfy its goal such as a company hosting a golf event to a company raising money to help rebuild a library.

• Additionally, a company may also invite other companies to participate in the event or cause.

What is the difference Between Sponsorship & Event Marketing?by: Kyla chele cambrooke

Source:

http://www.ehow.com/info_12023764_difference-between-sponsorship-event-marketing.html

• The right to use the applicable charity/event name or team’s marks/logos

• an “official” / “proud” sponsorship designation, in your company’s marketing and promotional materials

• in-venue signage and features• various experiential elements associated with the

charity/event/team (e.g., meet and greets and personal appearances at your company’s events).

• raise brand awareness and create preference• create positive PR and raise awareness of the organisation as a

whole• act as corporate hospitality that promotes good relations with

clients• support a sales promotion campaign

Why Sponsor?

https://www.hollandhart.com/enhancing-your-companys-brand-through-sponsorship

Source:Enhancing Your Company's Brand Through Sponsorship, Endorsements, and other Promotionsby: Nathan Page

1.

Superbrand sponsorship

http://businesscasestudies.co.uk/vodafone/superbrand-sponsorship/the-benefits-of-sponsorship.html

2.

The benefits of sponsorship

• Shaped Consumer Attitudes in favourable way

• increasing Sales

• Creating positive publicity/heightening

visibility

• Easily Differentiable from competitors

• allows companies to be viewed as a "good

neighbour

Enhancement EffectSource:

Sponsorship: A Key to Powerful Marketingby: Susan Friedman

http://marketing.about.com/od/eventandseminarmarketing/a/sponsorship.htm

Official sponsors of London 2012 Olympic Games

▸are we not familiar with many of them?

Source:http://www.olympic.org/sponsors

About Event management

▸ Event management is the planning and management of an event,project or activity.

▸ An event is something that happens, not just exists - somebody has to make it happen. Successful events only come about through action, some individual or group of individuals getting things done.

Source:

link:https://www.coursehero.com/file/11203762/pageno-131004121701-phpapp02/

www.Coursehero.com

File named: “pageno-131004121701-phpapp02”

Page no. 2

# Event Management is the process of analysing, planning, marketing, producing

and evaluating an event.

# It is a different way of promoting a product, service or idea.

# Event management is the application of project management to the creation and

development of large scale events such as festivals, conferences, ceremonies,

formal parties, concerts, or conventions.

# It involves studying the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event

# If an event is managed efficiently and effectively, it can be used as a very powerful

promotional tool to launch or market a product or service.

Source:www.Coursehero.com

File named: “pageno-131004121701-phpapp02”Page no. 1

How events help in building the brand?

• Creating awareness about the launch of new products/brand• Presentation of brand description to highlight the added features of

product/services• Helps in rejuvenating brands during the different stages of product life cycle• Helps in communicating the repositioning of brands/products• Associating the brand personality of clients with the personality of target market• Creating and maintaining brand identity• Focusing the Target Market• Implementation of Marketing Plan

Source:www.Coursehero.com

File named: “pageno-131004121701-phpapp02”

Page no.47 - 52

Source:http://www.worldsportcompany.com/event-management

▸by: R R rAJ the lord of rings

thank you! roop bhai