enhancing engagement via windows phone mango
TRANSCRIPT
Enhancing Engagement via
Windows Phone Mango
Kelum Peiris@kelum86Mobile Client Developer
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What?
LoyaltyIncrease the number of repeat users of your app
EngagementEngage loyal users with content on a consistent basis.
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Measure
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Why?
Page Views
$$$ from page views
itself.(B2B)
$$$ from advertising
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How?
1. Live Tiles
2. Push Notifications
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Live Tiles
Application Tile
• Only one allowed per app• Created by pinning the app to the start
Secondary Tile
• Multiple tiles allowed per app• Deep linking• Can co-exist with the Application Tile
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Tile Properties
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Marketplace User Review
“for the scores I need to do 3 clicks and wait ... The most used info should be available first but it is not...”
2 star review for Pro Football Weekly app
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Deep Linking
Application Tile Secondary Tile
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+1 for Less User Actions
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Deep Linking Tip
Exits the app
Goes to the home screen
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Push Notifications
Tile Notifications
Toast Notifications
Great way to show change of state of the app
Good for text based notifications.e.g. Breaking news
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App State
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Push Notification Tip
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Common Theme
Kelum PeirisMobile Client [email protected]
Headquarters156 Front Street West, Suite 402Toronto, ON, M5J 2L6, Canada
www.polarmobile.com
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