enhancing imageability with emotional datamedia.voog.com/0000/0038/5628/files/oct 5 1445 thomas...

All rights reserved. You Sense It Group 2017 YOU SENSE IT

Enhancing Imageability with Emotional Data

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Using sensory stimuli to track the shopper’s emotional behaviour


The trial experience in the shopper’s mind:

Imageability


The trial experience in the shopper’s mind:

Imageability

How words, sounds and qualities of objects arouse a

sensory experience


You Sense It + Emotional Data Lab


H 20 / W 50 / L 90 mm

LED lights

The Intelligence Shopping Panel

sensors Screenmotherboard

shelf versionunderside

sensorsCamera

shelf versionfront

Display versionfront

Speaker


H 20 / W 50 / L 90 mm

LED lights

Screenmotherboard

shelf versionunderside

Camera

shelf versionfront

Display versionfront

The Intelligence Shopping Panel

Speakersensors sensors


ApproachNeuro Shopper Marketing + Emotional Data

ConsumerNeuro Science

Shopper Marketing

Insights

Neuro ShopperMarketing


ApproachNeuro Shopper Marketing + Emotional Data


Shopper Marketing

Insights

Emotion and Affect data detection

Machine Learning analytics

Neuro ShopperMarketing driven by

Emotional Data


Emotional Data ?

The measurement, detection, analysis, computation etc…

of human emotions!


Computer vision & machine learning analytics

retail shopper behaviour sensory stimuli


Computer vision & machine learning analytics

shopper behaviour


Emotions – right in your face!


”Let’s put a smile on our faces – together”


Emotions – right in your face?


Judah Friedlander for TechCrunch


Judah vs. the machines


Enhancing the trial experience / imageability

Imageabilitytriggered by

sensorystimuli


Targeted actions/stimulion category shelf and cooler displays

Targeted actions/stimulion campaign displays

Previous sensory stimuli trials and evaluations


Enhancing the trial experience / imageability

Detect level of imageabilityvia emotional

responses


Auto-adjusting the sensory (audio) stimuli

Sensorystimuli

triggered by emotions

AgeGender

Type of audio



Sensorystimuli

prediction

AgeGender

Type of audio


The ’resting shopper face’ challenge!



IRL more like…


People staring at computers



IRL more like…


The ’emotional baseline’ challenge



AgeGender

Type of audio


Auto-adjusting based on storage and machine learning

AgeGender

Type of audio


The market is happening!


Mission

From real time shopper data to targeted sales lifts


Shopper Marketing

Insights

Emotion and Affect data detection

Machine Learning analytics

Neuro ShopperMarketing driven by

Emotional Data


Mobile sensor streaming + rec system

sensorIoM mobile

application

MQTT

application

Kafka

application

Spark

application

Haddop

application

Apex

application

Gremlin

application

Stream

Data

GraphCassandra

application

Apex

application

Yarn

application

Cassandra

application

Spark

application

Gremlin

application

R

application

IoM OLAP

application

Zepplin

application

OLTP ( On- l i ne Tr ansact i on Pr ocessi ng) OLAP ( On- l i ne Anal yt i cal Pr ocessi ng)

MatLab

application

IoM © Emolition 2017


Audio imageability (cf. Don Ihde)


Mapping existing concepts of emotion


Mapping existing concepts of emotionA taxonomy & common language for how to address ’emotions’

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Context Aware Tracking System (CATS)


Emotion Data Tracking in the wildAarhus Walks on Water fashion event, 2017


Exploring emotional relationality in VR

enhancing imageability with emotional datamedia.voog.com/0000/0038/5628/files/oct 5 1445 thomas...

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