ENHANCING our BRAND

STORYand our

MARKETINGCalum MacDougall & Sarah GrayJABRA MARKETING

MARKETING MISSION

DRIVE PROFITABLE GROWTH BY BUILDING A MORE DESIRABLE

AND PREMIUM BRAND POSITION FOR

JABRA

SVP MarketingCalum MacDougall

Insight & PlanningJesper Termansen

Brand Management

Jonathan Pennington

PR / Earned Media

Online PlatformsBrian Anderson

CC&O MOBILE

Product Management

Merete Bratsbjerg

Product MarketingBjoern Ekner

Marketing Creation

Sarah Gray

Product Management

Peter Hartmann

Product MarketingCraig Nicholas

Marketing CreationRolf Berntsson

Region / Local

Marketing

Region / Local

Marketing

EMEA - Jonathan PenningtonAPAC - Bettina LeeNA - Karin Piscitelli

Mrktg Prog Dir (2)James Hart (B2B)James Marshall

(B2C)

THE TEAM | ALL KEY LEADERSHIP POSITIONS FILLED BAR ONE

EMEA/CALA - JHartAino Halla-ahoVanessa Bachet KriefChristian KastDorthe KongsgaardDawn McMorrowDaniella TedescoAPAC - Saurabh SinghalNA - Kelly Myers

Intelligent Audio Solutions let you HEAR MORE, DO MORE & BE MOREthan you ever dreamed possible

Strategic MarketingPrograms

Lead the UC audio device

market & take share

1

Increase market share in CC &

attack PLT heartland

2

Increase market share in voice

and move Jabra to the high-end

3

Develop the category and become the

leader within “Sports Audio”

4

Marketing Priorities

Build the foundation

(CRM, Segmentation, Marketing Workflow, Budgeting & Planning Tool, Organizational Transformation & People)

Marketing Enabler

Core Marketing

Brand Proposition(B2B and

B2C)

Facilitate much deeper and more effective customer and market insight across the whole of Jabra

Create, maintain and relentlessly tell “One Jabra Story” as the foundation of all sales, marketing and product creation

Project Phoenix – CC&OMore effective enablement of all our channels and partners including our owned/digital

channels and PRFocus and align marketing resources on a small number of major programmes – “Less is

More”

THE MARKETING PLAN | FOR H1 2015

DRIVE PROFITABLE GROWTH BY BUILDING A MORE DESIRABLE AND PREMIUM BRAND POSITION FOR JABRA

WE ARE A BRANDNOT JUST A BUSINESS

WE STAND FOR ENHANCEMENT

NOT ENTERTAINMENT

JABRA | BRAND FRAMEWORK

VISION

PURPOSE

CULTURE & VALUES

PERSONALITY

PROPOSITION

PROMISE

STORY

JABRA | BRAND VISION

THE LEADER ININTELLIGENT AUDIO SOLUTIONS,TRANSFORMING PEOPLES’ LIVES

THROUGH THE POWER OF SOUNDINTELLIGENT AUDIO SOLUTIONS LET

YOUHEAR MORE, DO MORE & BE MORE

THAN YOU EVER DREAMED POSSIBLE

With innovative proposition

INTELLIGENCEthat enhances your

experience andyour life

With seamless professional grade

SOLUTIONS DESIGN

that works better, enabling you to do

what matters

With remarkableSOUND QUALITY for an experience

that’s as good asbeing there

BE MOREHEAR MORE DO MORE

VIDEO File:Brand Video

WE ARE | THE INTELLIGENT AUDIO SOLUTIONS COMPANY

PROFESSIONAL GRADE

CONSUMER GRADE

MEDICAL GRADE

INTELLIGENT AUDIO

INC

REA

SIN

G S

PEC

IALI

SM

INNOVATION LEADER WITH

FIRSTHEARING AID“MADE FOR

IPHONE”

MARKET LEADER IN UNIFIED

COMMS WITH OVER 40%

SHARE

MARKET LEADER IN WIRELESS

AUDIO

THE ONLY AUDIO SOLUTIONS COMPANY WITH WORLD LEADING EXPERTISE IN EARS, SOUND, WIRELESS & MINITURISATION

MARKETING MISSION

DRIVE PROFITABLE GROWTH BY BUILDING A MORE DESIRABLE

AND PREMIUM BRAND POSITION FOR

JABRA