enhancing revenue stream at your airport final
TRANSCRIPT
Enhancing Revenue Stream at Your AirportPromote & Provide
David Saleme, A.A.E.Concessions ManagerColumbus Regional Airport AuthorityPort Columbus International Airport (CMH)
About CMH
Revenue Trends
ProvidePromoteData
Branding Methods
Original Efforts
Digital as a new tool
Passenger focused
Location
Information
Power
Wi-fi
Port Columbus International Airport (CMH)
Port ColumbusTotal Annual Passengers – 6,378,722
Annual Enplaned Passengers – 3,181,729
Strong O&D Base
No single carrier dominates the market
Five Year Lease (2010 – 2014) includes revenue share component
Three independent concourses – separate checkpoints
2,700,000
2,900,000
3,100,000
3,300,000
3,500,000
3,700,000
3,900,000
4,100,000
4,300,000
4,500,000
2007 2008 2009 2010 2011 2012
Enplaned Passengers
Revenue to Authority
More than just directions
Branding Methods
Original Efforts
Digital Signage as a new tool
Branded House
House of Brands
Original Efforts
Digital Signage
Digital Signage
Digital Signage
Digital Signage
Digital Signage
Digital Signage
Digital Signage
Digital Signage
Digital Signage
Passenger focused
Location based
Information
Power
Wi-fi
Locations
Information
Power
Power
Power
Power
Power
Power
Wi-fi
David Saleme, A.A.E.Columbus Regional Airport Authority
[email protected]/text 614-893-1620