Enhancing Sight to Enhance Life

What We Do

Enhancing Sight to Improve life

• Alcon is helping people see the world.

•We serve eye care professionals and their patients in more than 180 countries, reaching 90% of

the globe.

• At Alcon, we enhance sight to enhance life.

Mission and Values

Our MissionAlcon has one mission: to

provide Innovative products innovative products

that enhance quality of life by

helping people see better.

Our VisionAlcon’s vision is to be the most

trusted leader in eye care.

History1945: Two pharmacists, Robert Alexander and William Conner, open a small pharmacy in Fort Worth, Texas.

1959: Alcon opens an office in Canada, beginning its international operations.

1959: Alcon opens an office in Canada, beginning its international operations.

1962: Alcon begins its patient assistance program, providing free medications to low-income glaucoma patients .

1978: Swiss food company Nestlé acquires Alcon.

2011: The boards of Novartis and Alcon complete its merger agreement.

History Continued• Sales reach $10 billion

• Alcon commits to a $5 billion investment to discover and develop new and innovative treatments for vision conditions and eye diseases

• This represents the largest commitment to research and development in the eye care industry

We offer a broad spectrum of eye care products and are organized into

three businesses:

• Surgical• Pharmaceutical• Vision Care.

Our Business Focus(Divisions)

Surgical• Alcon offers the industry’s most complete line of ophthalmic surgical products, enabling surgeons to achieve the best results for their patients.

Pharmaceutical• The Alcon pharmaceutical portfolio includes treatment options glaucoma,

anti-inflammatories and anti-infectives .

Vision Care• Alcon is now one of the largest manufacturers of contact lenses and lens

care products.

Products• Our products reflect the way we see the future of eye care. With every

new development we fill a need, make a job easier, an outcome safer and vision clearer.

• While Alcon manufacture and sell dozens of eye care products around the globe, some of our more widely used products are highlighted here.

Alcon Features and Highlights

The innovative culture of Alcon means we always have new and exciting information to share.

• Raising Awareness of Eye Health Among Women• Paying it Forward

One doctor trained in cataract surgery impacts many.• World Glaucoma Week

Have you had your eyes checked lately? • Precious Time: Vision Over 40

Presbyopia is the gradual loss of the eye's ability to actively focus on close objects.

• Bintou's Life is Whole AgainA child with cataracts has her sight restored.

Alcon Features and Highlights• Celebrate World Sight Day

Helping to increase awareness and education efforts.• Dry Eye Facts

Do you have dry eyes?• Glaucoma: Sneaky Thief of Sight

Are you at risk?• Creating Sight-Changing Moments

We're working to advance cataract treatments worldwide.• Life Cycle of Eye Health

Alcon provides help for vision issues for all stages of life.• Every Child Deserves to See

Helping to meet eye care needs within our communities.

Commitment to client satisfaction• Responsible business practices

• Alcon believes in high standards, transparency, and ethics.

Commitment to client satisfactionQuality and Safety Standards

• At Alcon, we want to ensure that innovative eye care products are within reach of those who need them

• From research and development, to manufacturing and distribution, unparalleled quality and safety standards are the keys to our success

• We adhere to the strictest of regulatory and statutory requirements, while also seeking continuous improvement and advancement

• This is reflected in every aspect of our business, our partner relationships and our customers’ satisfaction

Commitment to client satisfaction

Ethics, Governance and Compliance

• Eye care professionals and patients trust Alcon’s commitment to delivering quality eye care products worldwide.

• At Alcon, we strive to maintain high standards of integrity, while practicing sound principles of corporate governance.

• Alcon’s business ethics are solidly based upon mutual trust and integrity and focused upon continuous improvement.

• Every member of the Alcon team is responsible and accountable for ensuring that their objectives are aligned with this policy.

Commitment to client satisfaction

Animal Welfare

• Alcon is committed to transforming eye care possibilities into therapeutic realities through research and development

• With this commitment comes the responsibility of comprehensive testing of all our products to ensure their safety

• Alcon strictly adheres to guidance from the Association for Assessment and Accreditation of Laboratory Animal Care International , through which

we are accredited.

Commitment to client satisfaction

Animal Welfare

We also follow the internationally accepted principles for humane animal use in research:

• Replace tests with non-animal testing methods wherever possible and appropriate

• Reduce the number of animals used in each study• Refine testing to use the least invasive and painful methods feasible• Respect is Alcon’s own addition to this global standard. We believe it

is vital to respect the inherent integrity of the animal and its contribution to our research

Commitment to client satisfaction

Environmental Sustainability

• We believe that environmental stewardship makes good business sense• Alcon is committed to reducing the impact on the environment

throughout our discovery, development and manufacturing of eye care products across the globe.

• While complying with external regulations, our global Environmental Management System also prioritizes and integrates a preventative approach that allows us to meet the needs of the present, without

compromising the future.

Commitment to client satisfaction

Reimbursement Services

• Alcon offers comprehensive service programs to support the productivity and efficiency of your Alcon instrumentation, and subsequently, your

business• We recognize that our primary responsibility is to understand our customer's needs and expectations and to integrate this knowledge into service and support activities that are clearly understood throughout all

levels of the Technical Service Organization.

Awards

• American Academy of Opthalmology-2010 Innovative Research Award

• 2010 Achievement Award-Leading Research Company

• Knights Templar Eye Foundation-2010 Breakthrough Products

Alcon Tears Naturale®

• The Tears Naturale® family of products provides a number of solutions to your dry eye

problem

Tears Naturale® Forte• Tears Naturale® Forte unique Trisorb® technology contains three ingredients that work together to lock in moisture to bring long-lasting

relief to dry eyes. • Because these tears are closest to natural tears, they provide better

"wettability," and slow evaporation of the tear film.

Tears Naturale® Forte

Competitive advantage

• unlike many other brands, Tears Naturale® Forte doesn't contain harsh preservatives. Instead, it contains Polyquad®, recognized by doctors as

being one of the most gentle preservatives, even for very sensitive eyes.

Tears Naturale Free®

• Tears Naturale Free® is preservative-free.

• If your eye doctor has recommended a preservative-free product, then Tears Naturale Free® would be an excellent choice.

Tears Naturale Free®

Competitive advantage

• Tears Naturale Free® gives you more artificial tears solution per vial than other brands

• preservative-free

Tears Naturale® II Polyquad®

• Tears Naturale® II soothes and moisturizes your dry, sensitive eyes just like your own tears.

• Tears Naturale® II contains POLYQUAD® preservative

Tears Naturale® II Polyquad®

Competitive advantage

• recommended by doctors as being one of the most gentle on the eye. • Store brand eye drops and even some national brands are still using a

preservative called BAC (benzalkonium chloride), which has been shown to be harsher to the surface of the eye with frequent use.

What are natural tears?• They are the body's natural mechanism for protecting the surface of the

eye from infection and from the corrosive effects of dirt, dust, and other airborne particles. They help to create a smooth corneal surface so vision stays clear and undistorted, and your eyes stay comfortable. Tears provide

a wet, lubricated surface that sits atop the corneal epithelium

• Tears are constantly being replenished, so adequate tear production is important to maintain the health, comfort, and infection-fighting

capabilities of the eye. When the eye can't produce enough tears to perform these functions, artificial tears or occlusion (plugging of the tear

ducts) may be necessary.

What is dry eye?• Dry eye is a term used to describe a group of different diseases and conditions that result from inadequate wetting and lubrication of the eye.

• Although millions of people experience it, dry eye is not always easy to diagnose; it can easily be mistaken for other conditions such as infections

or allergies.

What can you do about dry eye?• There is no known "cure" for dry eye. However, in most cases, dry eye can

be treated with an artificial tear solution or, in more severe cases, by blocking the puncta. Whatever the treatment mode chosen, effective

treatment of dry eye must either replace or enhancenatural tears.

Price comparisons

Retail store Alcon Tears Naturale

Hypo Tears Refresh

Target 15 ml/14.99 30ml/18.99 70 vials/24.99

Publix 15ml/14.99 30ml/15.99 70 vials/17.99

CVS 15ml/ 14.99 30ml/16.99 70 vials/20.99

Comparison of Competitor Products

Tears Naturale Hypo Tears Refresh Plus

Preservative Poly Quad BAC Preservative free

Composition 0.3% HPMC, 0.1% Dextran 70, .2% Glycerine

1% Polyvinyl Alcohol, 6% Providone, .1% BAC

.05% CMC, Purite as perservative

Packaging 15ml bottle Single Use Vials Single Use Vials

Price Medium Low High

Initial Sting None medium Medium

Market Share

Market Share

TEARS Nat-uraleHypoTearsRefresh plusOther

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ALCONAbbottAllergan, Inc