enlighten ad tech presentation

9
Right Time, Right Place illy Case Study Erin Kelley Digital Media Supervisor @EnlightenAgency Allie Kline CMO @33Across

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For the marketer today, targeting can mean many things. Are you talking about behavioral targeting, social targeting, content targeting, contextual targeting, geographic or demographic targeting, interest or language or psychographic targeting, and what about re-targeting? Taking advantage of these techniques and others for reaching the right audience requires a blended, and nimble, approach. Join us as we delve into how to use targeting to raise brand awareness and drive conversion, share best practices and examples of successful campaigns that have built audience, and look at audience segmentation and how channels such as mobile affect your targeting approach.

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Page 1: Enlighten Ad Tech Presentation

Right Time, Right Place illy Case Study

Erin Kelley Digital Media Supervisor@EnlightenAgency

Allie KlineCMO@33Across

Page 2: Enlighten Ad Tech Presentation

Brave New World: Data

Big data is about creating a more

efficient funnel.

Filling the funnel with the right audience accelerates

movement…

…and increases spend at the bottom.

Page 3: Enlighten Ad Tech Presentation

Client Standout: illy

Page 4: Enlighten Ad Tech Presentation

Where do we go from here?

Brand

An accessible daily pleasure

The rise of micro-roasters

Competition

The most funnel movement possible

Media

illy: Insights

Page 5: Enlighten Ad Tech Presentation

Identify and reach new qualified prospects to expand upper funnel and accelerate movement

illy: What We Did

Page 6: Enlighten Ad Tech Presentation

Identify and reach new qualified prospects to expand upper funnel and accelerate movement

illy: What We Did

Brand GraphTM targeting expanded high-value audiences while improving bottom line ROI.

Page 7: Enlighten Ad Tech Presentation

RSS Twitter feed& expandable video

Sponsored storiesNew brand advertising

partnership

33Across Facebook Eater.com

illy: Campaign Ecosystem

Page 8: Enlighten Ad Tech Presentation

You must increase your funnel size in order to move more people through it.

We were leaving customers on the table before we were tapping into big data.

Mapping big data to demographics and interests is archaic. Social matters - not just in reach, but also as an input.

illy: Key Takeaways

Page 9: Enlighten Ad Tech Presentation

Thank YouQ&A

Erin Kelley Digital Media Supervisor@EnlightenAgency

Allie KlineCMO@33Across