enliven CEM®

Enterprise CEM Solutionfor Telecom Service Providers

Enliven CEM®

Analytics Driven Actionability Platform

Enliven CEM®, is an Enterprise Analytics Driven Actionability Platform that provides Business and Cus-tomer Insights. It also can deliver “Next Best Actions” that can connect meaningfully to your individual customer.

Helps you in delivering personalized campaigning, solve shocks & difficulties, address network and service issues, device based cross sell and up sell, integrates and provides a single view of your customer using multiple lines of businesses and automates the CEM process across organization and channels.

» Next Generation Analytics driven Actionability Platform

» High Transaction Processing Engine with in built Miner

» Easily Configurable UI

» Big Data Visualization Engine

» Embedded Actionability Engine to define actions and responses on Big Data

» Intuitive 360 Degree View of Customers

» Inbuilt configuration language and compiler to realize complex Business Logic, Mathematical or Statistical Models

Customer 360°

Analytical Views

Location based Analytics

Next Best Actionsfor Telecom Service Providers

Next Best Actions for Usage / Recharge

1. Understand recharge and usage behavior and suggest the best price plan2. Create products based on customer behavior3. Create products based on data customer, profiles and devices4. Target response - Shifts towards optimal recharge / price plan5. Directly add talk-time to non-active customers6. Reward customer loyalty based “Callage” (similar to mileage)

Next Best Actions for Privileges and Campaigning

1. Comprehensive campaign manager for cross-sell with relevance and Customer Response Index2. Identify profile types who utilizes privileges and offers3. Enroll friend and get free usage4. “Callage” functionality5. Understand the density and profile type of customer and target more privileges6. Identify customer preferred sites on the data network and create promotions

Next Best Actions for Devices

1. Map service subscription with devices, type and suggest data service - Up Sell2. Bundle device with price plan and up-sell device along with personalized data plan - Device Ageing (market/customer)3. Mobile Popup for telecom visitors, with personalized services - Increased Data Usage4. Profile based, cross-sell, understand subscription v/s. Non-usage v/s. Device along with customer feedback5. Map types of devices with VAS subscription6. Suggest Apps for smart phone and privileges7. Target Response - Increase in the number of data subscription

Network QOE Measurement

1. Understand QOE across the services and impacted customers and act on the network issues at once through an automated process integrating the cross channels2. Comprehensive user plane analysis for each and every subscriber across data networks-all bands3. Utilization of user traffic per network element4. Multi-Protocol analyzer for mobile, IP and fix line networks, from edge to core5. Integrated analysis of voice, video and data services6. Full correlation of user, transport, control and security plane data

Next Best Actions for Customer Lifecycle Management & Scoring

1. Lifecycle value and state2. Activity indexing3. Engagement Modeling

3 Dimensional Profiling based onClassification, utilization andinteraction

Cross information of mobile and fixedcustomer, also from competition

IdeaTree: Intelligent Decision andAnalytical Tree

Campaign and Network Workflow:Launch campaigns through multiple touch points and manage network to understand effected customer,undling etc.

Ramyam Intelligence Lab

Ramyam Intelligence Lab, provides solutions to service providers to deliver superior customer experiencemanagement, to thier customers . Our innovative CEM product, enliven CEM® uses behavioral modeling to understand customers needs, wants and provides actionable intelligence, which helps to create targeted services, promotions and campaigns and revolutionize the way customer engagement is managed.

Todays renowned telecom operators, banks,insurance and travel companies are using our experienceenhancement solutions to accelerate their customers’ experience and growth. We help businesses improve their custom-ers’ experiences through a virtual account manager for all their services, subscriptions across the llines of business. Our enliven CEM® based solutions empower the businesses for developing multi angle customer insight and offer personal-ized services. We profile the customer data to realize the full potential of your customer by recognizing all elements of identity. The solution can save your time and help you in quick decisioning by making complex, transformations using a single engine. The end result will be streamlined, and focused engagement and actionability around each and every customer be it in millions.

Phone: +91-80-6726-9266Email: sales@ramyamlab.comWeb: www. ramyamlab.com

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