enmn 327 session one oct 11, 2011
DESCRIPTION
TRANSCRIPT
Global Thinking
Dr. Salvador Trevino
Cornerstone Program
BCom 2011-12
Seminar Calendar
PART ONE INTRODUCTION SEPT 28
PART TWO CULTURE OCT 4
PART THREE INTEGRATION OCT 6
INTERCULTURAL SESSION OCT 5 *
*Co-taught with Kyla McLeod
Part One
INTRODUCTION
Agenda
IntroductionAll businesses are born globalReconciling the local (sustainable) with the global
(productive) perspectives…Global MindsetsExercise
Why taking this seminar?
What is the BCom all about?Framing Businesses Getting return (value, monetary)
Three basic ways to Frame a Business IdeaClear offering. I am communicating my value
proposition?Attractive to the target(s) considered as “core”Different/Superior to competition in at least one
feature/benefit
Framing businesses
Exercise: http://www.lululemon.com/What is the main target?What is the main product line?What is the value proposition?Who is its main competitor?What makes a customer prefer Lulu lemon over
competing brands?
A sexy company, a rosy future?
A vexing thought: If LL keeps growing, it will have to consider opening stores/operations world-wide…move beyond the Canada-US Market
Should Lulu Lemon become a “global brand”?
What are pros and cons of becoming global???
A global ?
Lulu-lemon = VANCOUVER?
Lulu-Lemon is a west coast lifestyle statement
SO, A GLOBAL LULULEMON?
http://www.lululemon.com/media/index.php?id=191
A complex environment
Globalization as a social development phenomenon is subject to criticism…
Many economy, technology, and political pundits deal with the complexities of living in a complex GLOBALISED Business environment…
http://www.youtube.com/watch?v=oM2BguxRSyY
Attitude toward Globalization
Friedman is a journalist, he describes what he sees, makes very little value judgements…
Many experts are beginning to criticise these notions and even blaming them as the cause many a social ailing…
Let us examine a few…
What is going on?
Social structures (politics, religion, corporate, financial, and education) under scrutiny for questionable practices and double standards…
http://www.youtube.com/watch?v=Z8tlUGOf0VM
A information-based global society…http://www.youtube.com/watch?v=a-nMU7MaN1c
Increasing pressure to revise economic systemshttp://www.youtube.com/watch?v=6P03nNeYiJo
CRISIS is the name of the Game
Change faster than social norm: Crises…EnvironmentalEducationalPoliticalEconomic…You name it…Our social systems are overwhelmed by the speed and
magnitude of change…
Global-Born Businesses
Case one: BiBy…http://forums.crackberry.com/general-discussion-f2
/timeline-history-research-motion-7162/Case Two: West Coast Waffles
http://www.westcoastwaffles.ca/index.htmlCore equipment for WCW? Google this:
Waring Pro WMK600 Double Belgian Waffle MakerAnd who owns waring pro?
http://www.conair.com/corporate-cn-10.html
Even the small ones…
Globalization is here to stay…
It “affects” (meaning reaches) all types of organizations…
Summary Exercise…Pros and cons of globalization?
Let us list what comes to your mind…