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06/18/2022 ATW 401 ENTREPRENEURSHIP IDEAS DRILL EXERCISE 1, 2 & 3

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5/13/2015ATW 401ENTREPRENEURSHIP

IDEAS DRILL EXERCISE 1, 2 & 3

GROUP MEMBERAnira Binti RosliFathin Fythiyah Binti GhazaliHartikah Suziana Binti AbdollahMasitah Binti Mas-udNoor Asmira Binti AsmaddinWHAT PRODUCT THAT WE CHOOSE??EC0-FRIENDLYTYRE SOFDESKInnovative product.

Reused the used tires to make sofa and table.

Transform it to moremodern and elegant looks.

WHAT IS ECO-FRIENDLY TYRE SOFDESK..???

WHY WE CHOOSE THIS PRODUCT ?ECO FRIENDLY Use recycle tyres No harm to the environment

HIGH ENDURANCE Long elasticityGood electrical insulation Resistant to bad weather & high temperature Able to absorb vibration & pressure

UNIQUE Exclusive and interesting design Can choose to give your own design AFFORDABLE AND CAN BE COMMERCIALIZE Price depends on the designLower cost, lower price Will have higher demand in the market1.PRODUCT FEASIBILITYWith reasonable price and assume the consumer will excited due to uniqueness of our product.Eco-friendly product. Help to solve an environmental problem which is avoid water stagnation.Its a right time to introduce our product due to eco-friendly product trend today.Not portable due to its weight.

2.TARGET MARKET FEASIBILITYPeople who are using/familiar with eco-friendly/green product.21 (60%) respondent are eco-friendly product user.

WOMEN23 ( 5.7 %) women out of 35 respondent are interested with eco-friendly furniture.

AGE RANGE 21 25 years old (about 60 % of them are interested) Expertise to design and decorate our products3.ORGANISATION FEASIBILITYAdequate resources for tires from suppliersSpecific space to store our raw material2 Permanent staff4.FINANCIAL FEASIBILITYSTART UP CASH :RM2,000 5 PERSONEXPECTED EXPENSES :TiresPaintGlassOther Decorative ItemsBUSINESS MODEL CANVAS

Key PartnershipKey ActivitiesKey ResourcesValue PropositionCustomer RelationshipChannelsCustomer SegmentCost StructureRevenue StreamFurniture StoresMaterial CostRental CostWages CostMarketing CostPricing MechanismAdditional Service FeeDesign Ideas & Concept of FurnitureAfter-Sale ServiceMarketing & AdvertisingLow Labor CostTransportation FacilityAdministrationStoresCapitalEco-Friendly Tire Sofa/TableEco-Friendly Tire Sofa/ChairEco-Friendly UsersSTRATEGIES FOR FIRM GROWTHINTERNAL GROWTH STRATEGIESEXTERNAL GROWTH STRATEGIES

INTERNAL GROWTH STRATEGIES

EXTERNAL GROWTH STRATEGIES