enterprise 2.0 i praksis
DESCRIPTION
TRANSCRIPT
![Page 1: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/1.jpg)
Virksomhet 2.0 i praksis
Fredrik Matheson
23. september 2009
Side 1
![Page 2: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/2.jpg)
Måten vi skaper og bruker informasjon har forandret seg helt
Side 2
Dengang da
Vi er publikum
“Ferdig” er bra
Publisering er formelt
Redaktører filtrerer innhold for oss
Lav endringstakt
Begrenset båndbredde
Inngangsbarrierene er høye
Alt nytt og ugjort
Det skjer på andres premisser
= Produsenten skaper verdi
Nå i dag
Vi er deltakere og medskapere
Kontinuerlig forbedring er bra
Publisering er personlig
Vi må filtrere innholdet selv
Kontinuerlige revideringer
Information overload
Inngangsbarrierene finnes knapt
Vi står på kjempenes skuldre
Det skjer på våre premisser
= Nettverket skaper verdi
→
→
→
→
→
→
→
→
→
![Page 3: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/3.jpg)
Bryce Glass’ Flickr overview
Side 3
Kilde: http://www.flickr.com/photos/bryce/58299511/
![Page 4: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/4.jpg)
Conversations, conversations
![Page 5: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/5.jpg)
Forrester: participation ladder
Side 5Kilde: Forrester
![Page 6: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/6.jpg)
Forrester: stats about online participatin
Side 6Kilde: “The Broad Reach Of Social Technologies“, Forrester, August 25, 2009
![Page 7: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/7.jpg)
McKinsey: Measurable gains
Kilde: http://www.mckinseyquarterly.com/How_companies_are_benefiting_from_Web_20_McKinsey_Global_Survey_Results_2432
![Page 8: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/8.jpg)
McKinsey: Most important practices
Kilde: http://www.mckinseyquarterly.com/How_companies_are_benefiting_from_Web_20_McKinsey_Global_Survey_Results_2432
![Page 9: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/9.jpg)
McKinsey: a mix of technologies
Kilde: http://www.mckinseyquarterly.com/How_companies_are_benefiting_from_Web_20_McKinsey_Global_Survey_Results_2432
![Page 10: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/10.jpg)
Hinchcliffe: Enterprise 2.0 marketplace in 2009
Kilde: Dion Hinchcliffe
![Page 11: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/11.jpg)
Jeg skal snakke om tre ting
Kilde: Dion Hinchcliffe http:// flickr.com/photos/dionh
![Page 12: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/12.jpg)
Web 2.0 “Networked applications
that explicitly leverage network effects.”
![Page 13: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/13.jpg)
O’reilly’s åtte mønstre for Web 2.0
Harnessing collective intelligence
Create an architecture of participation that uses network effects and
algorithms to produce software that gets better the more people use it.
Data is the next “Intel inside”
Use unique, hard-to-recreate data sources to become the “Intel Inside”
for this era in which data has become as important as function.
Innovation in assembly
Build platforms to foster innovation in assembly, where remixing of data
and services creates new opportunities and markets.
Kilde: http://radar.oreilly.com/research/web2-report.html
![Page 14: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/14.jpg)
O’reilly’s åtte mønstre for Web 2.0, forts.
Rich user experiences
Go beyond traditional web-page metaphors to deliver rich user
experiences combining the best of desktop and online software.
Software above the level of a single device
Create software that spans Internet-connected devices and builds on the
growing pervasiveness of online experience.
Perpetual Beta
Move away from old models of software development and adoption in
favor of online, continuously updated, software as a service (SaaS)
models.
Kilde: http://radar.oreilly.com/research/web2-report.html
![Page 15: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/15.jpg)
O’reilly’s åtte mønstre for Web 2.0, forts.
Leveraging the long tail
Capture niche markets profitably through the low-cost economics and
broad reach enabled by the Internet.
Lightweight models and cost-effective scalability
Use lightweight business- and software-development models to build
products and businesses quickly and cost-effectively.
Kilde: http://radar.oreilly.com/research/web2-report.html
![Page 16: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/16.jpg)
Github: aslak hellesoy / cucumber front page
Side 16
![Page 17: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/17.jpg)
Github: Cucumber commit history
Side 17
![Page 18: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/18.jpg)
Github: Cucumber wiki
Side 18
![Page 19: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/19.jpg)
Github: Aslakhellesoy
Side 19Kilde: github.com
![Page 20: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/20.jpg)
Github: People watching aslakhellesoy
Side 20Kilde: github.com
![Page 21: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/21.jpg)
Github: Eivindw
Side 21
![Page 22: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/22.jpg)
Flickr: recent activity
Side 22
![Page 23: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/23.jpg)
Socialcast
![Page 24: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/24.jpg)
3 types of network topologies
Kilde: http://www.rand.org/pubs/research_memoranda/RM3420/RM3420.chapter1.html
![Page 25: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/25.jpg)
Formal structure
![Page 26: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/26.jpg)
Informal structure, revealed by SNA
![Page 27: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/27.jpg)
http://marumushi.com/apps/socialcircles/socialcircles.cfm
Social circles
![Page 28: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/28.jpg)
Trampoline’s visualization of Enron comms
![Page 29: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/29.jpg)
IBM Atlas
![Page 30: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/30.jpg)
IBM Atlas
![Page 31: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/31.jpg)
Enron Explorer
![Page 32: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/32.jpg)
Knowledge Cartographies
![Page 33: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/33.jpg)
Knowledge Cartographies
![Page 34: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/34.jpg)
Knowledge Cartographies
![Page 35: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/35.jpg)
Knowledge Cartographies
![Page 36: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/36.jpg)
Knowledge Cartographies
![Page 37: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/37.jpg)
Knowledge Cartographies
![Page 38: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/38.jpg)
The bucket
Kilde: http://gobigalways.com/anatomy-of-the-enterprise-octopus/
![Page 39: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/39.jpg)
Fasilitering fremfor styring
Kil
de:
Sco
tt H
irsc
h,
Ma
na
gem
ent
Infr
ma
tin
Gro
up
![Page 40: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/40.jpg)
Innocentive
![Page 41: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/41.jpg)
Spørsmål på Twitter
Side 41
![Page 42: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/42.jpg)
Svar på Twitter
Side 42
![Page 43: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/43.jpg)
Hva sier folk om IT-tinget i dag?
Side 43
![Page 44: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/44.jpg)
Foto: Operaen i Oslo
Side 44
![Page 45: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/45.jpg)
Silverfast / Lasersoft forum
Side 45
![Page 46: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/46.jpg)
Disapproved by the moderator
Side 46
You are receiving this notification because your topic "Licensing problem for bundled Silverfast SE software" at "LaserSoft Imaging" was disapproved by a moderator or administrator.
![Page 47: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/47.jpg)
Going nuclear
Side 47
![Page 48: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/48.jpg)
GetSatisfaction > Spotify
Side 48
![Page 49: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/49.jpg)
GetSatisfaction > Error code 117
Side 49
![Page 50: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/50.jpg)
Kjapt svar på Spotify
Side 50
![Page 51: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/51.jpg)
Thumbs up
Side 51
![Page 52: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/52.jpg)
John Gabriel sin teori
Side 52Kilde: Penny Arcade / http://sc.tri-bit.com/John_Gabriel's_Greater_Internet_Fuckwad_Theory
![Page 53: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/53.jpg)
Sam Lawrence sin teori
Side 53Kilde:http://gobigalways.com/on-social-networks-nobody-thinks-youre-a-dog/
![Page 54: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/54.jpg)
Hva skjer på jobben? Vet/ikke
Side 54
![Page 55: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/55.jpg)
Les denne boken!
Side 55
Blurb: In "Collaboration", author Morten Hansen takes aim at what many leaders inherently know: in today's competitive environment, companywide collaboration is an imperative for successful strategy execution, yet the sought-after synergies are rarely, if ever, realized.
In fact, most cross-unit collaborative efforts end up wasting time, money, and resources. How can managers avoid the costly traps of collaboration and instead start getting the results they need?
In this book, Hansen shows managers how to get collaboration right through 'disciplined collaboration'.
Based on the author's long-running research, in-depth case studies, and company interviews, "Collaboration" delivers practical advice and tools to help your organization collaborate for real results.
http://amazon.com/o/ASIN/1422115151
![Page 56: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/56.jpg)
1. barriere: Not-invented-here
Side 56Kilde: Morten T Hansen: Collaboration (2009), s. 51 | http://amazon.com/o/ASIN/1422115151
![Page 57: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/57.jpg)
2. barriere: Hoarding
Side 57Kilde: Morten T Hansen: Collaboration (2009), s. 54 | http://amazon.com/o/ASIN/1422115151
![Page 58: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/58.jpg)
3. barriere: Søk er vanskelig
Side 58Kilde: Morten T Hansen: Collaboration (2009), s. 57 | http://amazon.com/o/ASIN/1422115151
![Page 59: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/59.jpg)
4. barriere: Overføringsvansker
Side 59Kilde: Morten T Hansen: Collaboration (2009), s. 61 | http://amazon.com/o/ASIN/1422115151
![Page 60: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/60.jpg)
Et botemiddel:
Side 60Kilde: Morten T Hansen: Collaboration (2009), s. 124 | http://amazon.com/o/ASIN/1422115151
![Page 61: Enterprise 2.0 i praksis](https://reader033.vdocuments.net/reader033/viewer/2022051816/54571145b1af9f40378b4de0/html5/thumbnails/61.jpg)
BEKK CONSULTING ASSKUR 39, VIPPETANGEN. P.O. BOX 134 SENTRUM, 0102 OSLO, NORWAY. WWW.BEKK.NO
Fredrik Matheson
Fagleder, Virksomhet 2.0
+47 982 19 313 | [email protected]
twitter.com/movito | movito.net