ENTERPRISE 2.0INFORMATION TECHNOLOGY

FOR BUSINESS

By:Ugochukwu Ezeagwula

TREM Int’l Headquarters Sunday 4th August, 2013

ENTERPRISE 2.0OUTLINE

• Opening• IT in Business Operations

• General Purpose Application Software in Business Operations

• Case Study: Wave Accounting• Marketing 2.0: Online Marketing

• Cyber Safety Tips• Malicious Codes

• Avoid Inappropriate Materials• Escaping a Mousetrap

• Social Media Privacy & Geo Location

Same Product. Times have changed. 

Opening// 

“Information technology and business are becoming inextricably interwoven. I don't think anybody can

talk meaningfully about one without the talking about the other.”

- Bill Gates 

Opening// 

IT in Business Operations// 

Management, Accounting, Finance, Legal

Human Resource Management

Research & Development

Purchasing

Make Product/Service

MarketProduct/Service

Deliver Product/Service

ValueAdd

Value Chain 

Sup

port

A

ctiv

itie

s Pri

mary

Act

ivit

ies 

General Purpose Application SoftwareIn Business Operations // 

•Spreadsheet software allow manipulation of data   (figures) in rows and columns. Useful for charting   and graphing. Can also be used for basic database   functions. Example is Microsoft Excel

•Data management software supports the storage,    retrieval, and manipulation of data.    There are two basic types of data management    software:  - Simple filing programs e.g. Microsoft Access    - Database management systems (DBMSs) e.g. Oracle

General Purpose Application SoftwareIn Business Operations // 

•Word processing software allows the user to    manipulate text, rather than just numbers,    e.g. Microsoft Word.

•Graphics software allows the user to create, store,    and display or print charts, graphs, maps, and    drawings. The three main types of graphic    software are;  - Presentation Graphics - Analysis Graphics - Engineering Graphics

General Purpose Application SoftwareIn Business Operations // 

•Multimedia Software

• Communications Software. To share, relate or     exchange information. e.g. Microsoft Outlook or web email programs.

•Workgroup software, helps teams work together    by sharing information and by controlling    workflow within the group. 

•Accounting Software such as  Quickbooks or Peachtree or SAGE [Case Study: Wave Accounting]

 

General Purpose Application SoftwareIn Business Operations // 

•Enterprise Resource Planning software (ERP) consists of programs that manage a company’s   vital operations, from order taking to manufacturing   to accounting, e.g. SAP Business One

•Customer Relationship Management (CRM) Software   Chances of selling a product to an existing customer    far exceed those of selling to a new customer    Examples of CRM Software include:    - Microsoft Dynamics CRM (might be too big for SMEs)    - SalesForce  •A peep into the Google App Marketplace will surprise you!

 

Case Study: Wave Accounting // 

Marketing 2.0: Online Marketing// 

• Websites • SMS• E-mail• Web Adverts • Social Media 

 

Cyber Safety Tips// 

Any

Malicious Codes// 

Any software created to cause damage, Steal information, or use up resources on a computer or a network.• Viruses• Worms• Trojan Horses• Spyware

Security PrecautionTurn on Firewall, update OS & Antivirus/Antispyware Programmes

Avoid Inappropriate Materials// 

Apply caution in clicking on• Advertisements• Keyword Searches• Typo Squatting• E-mail Spam• Phishing• Steganography

Spam e-mails are harmful nuisance that can leadTo identity theft.To minimize identity theft, examine a company’s Privacy policy before shopping online. Look out for the padlock sign or the HTTPS in the URL.

Escaping a Mousetrap// 

Never click “Ok” on popup windowsWhen mouse trapped. Instead, followThe keyboard shortcuts:

• Ctrl+W or Apple+W = Close Active Window• Alt+F4, Ctrl+Alt+Delete or Apple Q will close the application• On a Mac, Apple+Option+Esc will allow you to force quit.• Apple+period, should unfreeze your computer

Social Media Privacy & Geo Location// 

Be sure that you do not compromise your personal details such as you address, telephone number and other personal information on Social Networking Sites. You don’t have to put up all your personal details on your profile, but even if you do, make sure privacy settings do not expose such details to the public.

Also ensure your geo location feature on Facebook and Twitter are always turned off.

Thank You //

Ugochukwu EzeagwulaChief Imagination OfficerIdentita Brand Concepts

Telephone: +234 01 844 3816+234 806 665 4702

E-mailme@ugochukwuezeagwula.comugochukwu2001@yahoo.com

Websitewww.ugochukwuezeagwula.comwww.identitanigeria.com

Facebook:www.facebook.com/ugochukwuezeagwulawww.facebook.com/identitabrand

Twitter:@ugosanchez