enterprise 20 knowledge management part 3
TRANSCRIPT
Enterprise 2.0 Knowledge ManagementA Revolution of Knowledge in Three Parts.
Previously…
1. It is no longer about reading the best documents, but most of all finding the right contact person.
2. With Social Software we are able to build up and maintain networks and make them more transparent. However its successful implementation requires the right cultural, technological and organizational conditions.
3. This is where Web 2.0 ends and Enterprise 2.0 takes the spotlight: The right conditions have to be actively created.
The key to Social Software successin business is...
…integration.
Integration?
Social Software alone is like...
Work Place
Wiki
Blog
DiscussionSearch Access
Management
Extensible
Office
Integration
Rate
…just one player.
Success requires a coordinated organization,...
...adaption to the technological landscape, ...
...and a new team spirit.
Grafik: http://flickr.com/photos/fede_gen88/798322626/sizes/o/
Only then everything fits together.
Enterprise 2.0
OrganizationIntegration in Structure & Processes
Culture The Human Element.
TechnologyIntegration of Tools & Architecture
OrganizationIntegration in Structure & Processes
Hey, we just got a Wiki!
Great! And what do you do with it?
?
EmployeesCustomers Partners
Project Management
Requirement Management
Process Management
Skill Management
Team Organization
Documentation
Reputation and Communication
Ideas and Innovations
Learning and Change Management
…
BUT...what does YOUR
company do?
Where do large, international teams work?
Where do the ideas of your customers end up?
When are credible communication and dialogueimportant?
Who is already doing it?How can we involve innovators?
Define your priorities.
EmployeesCustomers Partners
Project Management
Requirement Management
Process Management
Skill Management
Team Organization
Documentation
Reputation and Communication
Ideas and Innovations
Learning and Change Management
…
Start small – think big.
1. Develop a vision.2. First, tackle a real problem. 3. Implement and gain experience.
4. Update the vision. 5. Improve the operation, go on to
further applications.
Organization: What else is important?
TechnologyIntegration of Tools & Architecture
$%§&/“))??
I can‘t find it on the Intranet!
Did you alreadycheck the Wiki?
What knowledge do we need for success?
Suppor t Key operations
High potential Strategic
Benefits for the Business
Strategic Relevance
?
And what role does Social Software play? Today as a prototype,...
Suppor t Key operations
High potential Strategic
...and tomorrow as core-application?
Benefits for the Business
Strategic Relevance
?
Social Software is more than just a Wiki.
Each of these technologies has a particular advantage and
field of application,...
...but it is the combination of these which allows a greater choice in daily use to bring out the full potential.
How does Social Software fit into your target
architecture?
Ex. Social Intranet
What do we use Social Software on the Intranet for?
Intranet
Organization
Interest Groups
Innovation
Portfolio + Solutions
Corporate Social Network
…
What remains centrally edited?
Intranet
Beispiele Social IntranetOrganisation
Interest Groups
Innovation
Portfolio + Lösungen
Corporate Social Network
…
Ex. Edited IntranetOrg.-News
HR Services
Newsletter
Market Research
References
…
What do we use Social Software on the Internet for?
Intranet
Ex. Social InternetExpert-BlogsExternal Project-DivisionsContent on Web (Youtube)Enterprise Community…
Internet
What gets editedon the Internet?
InternetIntranet
Beispiele Social Internet
Experten-BlogsExterne ProjektbereicheInhalte im Web (Youtube)Enterprise Community…
Ex. Edited Internet
Microsites
…
Corporate Internet
How is classic communication linked…
InternetIntranet
Examples
EmailVoIPInstant MessagingConferencing…
Conferencing & Communication
...and which business applications are relevant...
InternetIntranet Conferencing & Communication
Examples
SAPCRMLine of Business AppsWorkflow Applications…
Enterprise Applications
...for a comprehensive integration?
Integration
Corporate Tagging/Feeds
SearchDashboard …Business Intelligence
Enterprise Applications
Conferencing & Communication
InternetIntranet
A good technical integration...
...links information of various sources together, and makes them accessible.
It also protects the system against information overload through needs-based and personalized filtering.
Availability & performanceare mandatory.
CultureThe Human Element.
What could happen?
Let‘s try it now!
“The gap between what's technically possible and what the corporate culture is willing and able to accept is often wider than many people automatically assume.”
Dion Hinchcliffe
„Culture is an indirect variable, culture can‘t be generated!“
Prof. Peter Kruse
Change culture.
Influence culture.
Do bosses have to take the lead?
A good boss doesn‘t have to be online...Grafik: http://upload.wikimedia.org/wikipedia/commons/d/d1/Portrait_Gandhi.jpg
...but he belongs at the center of communication.
Grafik: http://www.barackobama.com/downloads/
„That won‘t work for us, our culture is just not ready.“
The right culture is a goal, not a pre-condition.
Start small – think big.
Comments allowed.
Employees as ambassadors on the
web.
Agile projects.Openness is the rule: closed areas only by
request.
Executive Blog. Employee Blog.
Openness where possible.
Rules where necessary.
Define your Enterprise 2.0...
Inspired by an idea from J. Robes, www.weiterbildungsblog.de
Authors
Approval
Identity
Structure
Semantics
Conventional Businesses
Web2.0
few editors
taxonomy
centrally determined
authentification necessary
central
all employees
folksonomy
generated by usage
anonymity possible
individual
...and bring it to life.
There's lots to be done!
Is it worth it?
Don‘t we have other priorities, in times like these?
Well, don‘t we?
"A difficult economic environment argues for the need to innovate more, not to pull back."
Ken Chenault, CEO American Express
Social Software – properly integrated, goes over well with the employees,...
...and becomes the indispensable knowledge-infrastructurefor the firm.
„In an economy where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge.“
Ikujiro Nonaka
Any Questions?
Optimising Operations & Per formance
Conception, Implementation & technical Integration
Enterprise 2.0 Strategy-Workshop
Compliance- & Security-Check
Social Software & IT-Strategy
Change Management
Test & Migration
Architecture & Tools
We are happy
to help.
Thanks to: Jana Frommhold, Dr. Frank Schönefeld, Anne Glas, Holger Günzler, Dada Lin, Christin Büttner
Frank Wolf ([email protected])Simone Happ([email protected])Christoph Rauhut([email protected])http://www.t-systems-mms.com/mms/enhttp://www.besser20.de/english
To be continued.