Enterprise  as  a  Discipline  

John  Gøtze  

Agenda  Themes  

•  Trends  in  EA  theory  and  prac:ce  •  How  enterprise  architects  must  embrace  the  new  trends  

•  Enterprise  <…>  – Enterprise  Investment  – Enterprise  Design  – …  

 

Gartner  Hype  Cycle  Emerging  Technologies    Maps  the  Journey  to  Digital  Business  

hEp://www.gartner.com/newsroom/id/2819918  

Gartner’s  EA  Hype  Cycle  2014  

$1995  

Gartner  EA  Hype  Cycle  

The  2014  EA  hype  cycle  =  three  hype  cycles:  •  Disrup:ve  Threats  and  Opportuni:es  •  EA  Discipline  Trends  •  The  Big  Disconnect  

Pace-­‐Layering  

10  

Gartner  

By  2016,  30%  of  global  organiza:ons  will  establish  a  clear  role  dis6nc6on  between  founda6onal  and  vanguard  enterprise  architects.      …bifurca:ng  between  vanguard  enterprise  architects,  driving  innova:on  with  disrup:ve  technologies,  and  founda:onal  enterprise  architects,  delivering  systems  of  record  and  maintaining  the  (primarily  technology)  estate.  

hEp://blogs.gartner.com/brian_burke/2014/01/17/in-­‐2014-­‐enterprise-­‐architects-­‐must-­‐play-­‐both-­‐founda:onal-­‐and-­‐vanguard-­‐roles/  

hEps://www.gartner.com/doc/2743917  

Enterprise Architect

Chris  PoEs:  Enterprise  Investment  

Chris  PoEs  hE

ps://www.youtube.com

/watch?v=xcoK6Kqb6ao  

Enterprise  <…>  Enterprise  Needs  

Enterprise  Leverage  

Enterprise  Planning  

Enterprise  Architec:ng  

Enterprise  Roadmap  

Enterprise  Investment  Porholio  

Enterprise  Transforma:on  

Enterprise  Performance  

Enterprise  

Noun    •  a  purposeful  or  industrious  undertaking  •  an  organiza:on  created  for  business  ventures  •  readiness  to  embark  on  bold  new  ventures  WordNet  3.0  

Enterprise Awkwardness

Comic  Sans  

Concept  Credit:  Milan  Guenther  

Photo:  hEps://twiEer.com/roscamabbing/status/456337887911743488  

Milan  Guenther:  Enterprises  want  scale  –  selling  to  and  interac:ng  with  thousands  or  millions  is  good    

Milan  Guenther:  But  it  tends  to  make  things  worse  when  it  comes  to  dialogues,  behaviour  etc    Most  enterprises  behave  very  awkward  compared  to  humans,  because  rela:onships  are  hard  to  scale.    

Milan  Guenther:  So  how  can  we  leverage  data,  mobile,  services,  experience,  brand,  interac6ons  etc  to  make  enterprises  less  awkward?    

So,  awkward?  

#awkward  

hEps://tw

iEer.com

/JohnRentoul/status/482904367260241920  

#awkwardenterprise  

New  Normal,  New  Standards  

hEps://www.youtube.com/watch?v=n-­‐pZj_cPBvw  hEp://blogs.hbr.org/2012/12/when-­‐an-­‐ad-­‐campaign-­‐goes-­‐wrong/    

Why  Awkward  Enterprises  ?  

 •  Faults  of  Commission  or  •  Faults  of  Omission      

hEp://www.cis.upenn.edu/~ahae/papers/detec:on-­‐tr.pdf  

Fault  of  ?  

Fault  of    ?    

So  …  

Plan,  Build,  Run  

Eric  Ries  

Minimum  viable  product    Validated  Learning  Plan-­‐Build-­‐Run    

Gartner/MIT:  IT  Value  Crea:on  Cycle  

•  The digital economy requires that firms build digitized platforms to provide a foundation for doing business

•  An enterprise function must commit to using IT strategically and exploit the digitized platforms it builds and runs

Hunter  &  Westerman:  The  Real  Business  of  IT  

MIT  

•  Strategic  Ini:a:ves      •  Opera:ng  Model      •  Enterprise  Architecture  

•  Engagement  Model  •  Founda:on  for  execu:on  

“The  enterprise  architecture  is  the  organizing  logic    for  business  process  and  IT  capabili:es  reflec:ng    the  integra:on  and  standardiza:on  requirements    of  the  firm’s  opera:ng  model.”  

Source:  Enterprise  Architecture  as  Strategy:  Crea7ng  a  Founda7on  for  Business  Execu7on,  J.  Ross,  P.  Weill,  D.  Robertson,  HBS  Press,  2006.

Opera:ng  Model    ROSS  &  WEILL   “When  it  comes  to  successful  execu7on  of  your  strategy,  your  opera7ng  model  may  maLer  far  more  than  your  strategy  itself.”  

Speaking  of  models…  

Killer-­‐ar:facts?  

The  EA3  Cube  Approach  EA  =  Strategy  +  Business  +  Technology  

Dr  ScoE  Bernard  US  Federal  Chief  Architect  

Customer  Journey  Map  

Future  Customer  Journey  

MIT  Core  Diagram  

•  A  high  level  conceptual  representa:on  of  Enterprise  Architecture  on  which  mutual  understanding  can  be  reach.    

•  Consists  of  graphical  illustra:ons  where  at  least  four  key  elements  are  depicted:  •  Core  processes    •  Shared  data  driving  core  

processes    •  Key  Linking  and  automa:on  

technologies    •  Key  customers    

   Ross  &  Weill  

COORDINATION CORE DIAGRAM

UNIFICATION CORE DIAGRAM

UK  Governm

ent  Business  Capability  Model  

Beer,  Hoverstadt:  Viable  System  Model  

•  Complexity  •  Structures  •  Processes  •  Decision  Making  •  Communica:ons  •  Informa:on  •  Performance  management  •  Adapta:on  

Delivery

Intelligence

Governance

Environment

Operations

Co-ordinationM

onitoring

Business  Model  Canvas  

A  business  model  describes  the  ra7onale  of  how  an  organiza7on  creates,  delivers,  and  captures  value  Alexander  Osterwalder  

The  Enterprise  Eco-­‐system  

Enterprise  Design  

Enterprise  Innova:on  

Durability  –  Firmitas  U6lity  –  U>litas  Beauty  -­‐  Venustas  

The  Enterprise  Design  Framework  

Join  Our  Webinar    August  21st  2014  

hEp://qualiware.dk/newsandevents/webinars/webinar_john_goetze_august_21  

   

bogmos.dk    links.enterprisearchitecture.dk  

Books  

Beyond  IT  Strategy:  Digital  Strategies  for  the  21st  Century  

Call  for  Book  Chapters    

hEp://gotze.eu/2014/08/14/beyonditstrategy/    

Eds.  Anders  Jensen-­‐Waud  &  John  Gøtze  

Thank  You  

@gotze  jogo@itu.dk  

john.goetze@qualiware.com