enterprise digital asset management maximizes creative production

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Enterprise Workflow meets Enterprise DAM Thursday April 21, 2016 Moderator: Graham Blanks Director Business Operations DALIM SOFTWARE Lauren Philson Digital Technology and Operations LP Projects Peter Gunther Senior Director of Stretegic Technology Splashlight Frédéric Sanuy Solutions Engineer DALIM SOFTWARE Sponsors:

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Page 1: Enterprise Digital Asset Management Maximizes Creative Production

Enterprise  Workflow  meets  Enterprise  DAM  !Thursday  April  21,  2016  !!!!!!!!!!!

Moderator:    Graham  Blanks  Director  Business  Operations  DALIM  SOFTWARE  

Lauren  Philson    Digital  Technology    and  Operations    LP  Projects

Peter  Gunther  Senior  Director  of  

Stretegic  Technology  Splashlight

Frédéric  Sanuy    Solutions  Engineer      DALIM  SOFTWARE

Sponsors:

Page 2: Enterprise Digital Asset Management Maximizes Creative Production

ENTERPRISE WORKFLOW MEETS ENTERPRISE DAM

Digital asset management in 2016 is no simple task. Today’s customers consume content everywhere, so brand experiences have to meet them on all their preferred devices, platforms, and channels—at just the right times. That means the modern DAM has to play many roles: content producer, brand manager, workflow automation system, digital rights manager, remote proofing solution, job tracker, and secure asset archive.

Page 3: Enterprise Digital Asset Management Maximizes Creative Production

Four interdependent focus-areas of DAM: Business Application, IT & Systems Integration, Financials and Adoption

Page 4: Enterprise Digital Asset Management Maximizes Creative Production

• Use a methodical approach - keep a personal touch

◦ Assessments

◦ Actions

◦ Deliverables

• Synthesize cause and effect across the four focus areas

• Provide C-level executives with top line summaries

◦ Quantitative vs. Qualitative Analysis

• Facilitate stakeholders, foster ambassadors

• Measure your success!

Four interdependent focus-areas of DAM: Business Application, IT & Systems Integration, Financials and Adoption

Page 5: Enterprise Digital Asset Management Maximizes Creative Production

boutique creative agency and photography studio,!backed by the largest production & ecommerce photography space in manhattan

founded in 2001 / New York • Ohio • Montreal • Miami / 100,000 sq.ft. Studio Space

Page 6: Enterprise Digital Asset Management Maximizes Creative Production

DIGITAL ASSET MANAGEMENT - A SINGLE SOURCE OF TRUTH

Page 7: Enterprise Digital Asset Management Maximizes Creative Production

SECRET TO SUCCESSFUL IT ROLLOUT AND INTEGRATION INTO DAILY WORKFLOWS

Page 8: Enterprise Digital Asset Management Maximizes Creative Production

20182019202020172016

DIGITAL ASSET MANAGEMENT IN 2020

Page 9: Enterprise Digital Asset Management Maximizes Creative Production

Questions?

?Face-­‐to-­‐FaceProfessional  Journals Online  Lectures