Enterprise Marketing ServicesMake every customer touch point count by increasing your marketing efficiency and effectiveness

Enterprise Marketing ServicesXerox Global Services

Transform your business into a customer-centric organization by leveraging state-of-the-art technology, processes and business practices from a global partner.

Imagine every customer connection as an opportunity to continue a relevant and timely two way dialogue. There are many ways you can touch your customer— a mutually beneficial conversation about value; a visit to your web site; a call to your help desk; a purchase; an invoice or statement in the mail.

Are you capitalizing on every exchange, capturing preferences, creating carefully drawn profiles and responding in real time with relevant messages and offers based on what you just learned? If not, it may be costing you lost business, customer loyalty and relationships.

Real-time customer-centric solutions with Xerox Enterprise Marketing ServicesXerox Enterprise Marketing Services help you improve the performance of your marketing operations and customer communication processes. We help you deliver effective and relevant communications that support your customer needs.

With Xerox as your Marketing Logistics partner, you can:

• Engage your customers in a more effective marketing dialogue

• Deepen your customer relationships and improve your cross-selling capabilities

• Leverage your customer data to develop more profitable marketing programs and campaigns

• Drive effective customer retention and loyalty programs to minimize losses

• Streamline your campaign deployment cycles and cost into an efficient, effective process underpinned by a state-of-the-art automated marketing platform to provide real-time measurements and delivery capabilities

Owens Corning faced a tight housing market with intensifying competition. The last thing they needed was slow cycle times and inefficient production and fulfillment of their sales literature. We implemented a sales collaterals print on-demand service that:

• Increased response rates from 2 – 19%

• Increased fulfillment rates from 56 – 98%

• Reduced order cycle time from 30 days to 2 days

• Reduced preprinted inventory by 90% and waste by $1.5M annually

The numbers prove itCompanies with personalized marketing communication capabilities communicate more effectively, and thus, increase brand trust and help to build strong, loyal customer relationships. They generate measurable business improvements in cycle times, total cost of implementation, and more important, deliver tangible results and make marketing ROI meaningful.

A proven approachOur consultants work with you to identify the critical communications and ongoing initiatives that generate the greatest return to support your customer communications.

Develop customer communications programs and a roadmap for implementation success

Our team identifies and prioritizes opportunities to improve your customer communications programs through increased personalization, relevance and efficiency. We quantify the benefits for your organization and develop a roadmap for implementation. We also establish critical benchmarks and tracking capabilities to ensure your marketing programs are producing the results you want with relevant key performance indicators.

Gain insights from data acquisition and analytics to create more targeted, relevant marketing messages and communications

To create effective customer communications, we leverage information from your data sources, web sites, campaigns and strategic initiative and integrate with creative imagery, messaging and business targets. We then help determine optimal output channels which will have the most impact on your customers leveraging the most relevant messages.

Efficient and effective delivery of your inbound and outbound communications

We work with you to determine which multi-channel delivery options will maximize returns while keeping your budget in check. Communications are implemented in a “learning-loop” process to make the most of every customer touch point. The learning is used to communicate back to the customer in a meaningful, relevant manner that moves the marketing dialogue further along.

Independence Blue Cross, a leading regional health insurer, improved communication effectiveness with customized welcome kits that are easier to read and understand. The company also reduced preprinted inventory by 90% and cut costs for production, storage and postage.

Get results that drive profitabilityCustomer relationship marketing supported by Xerox Enterprise Marketing Services provides a number of significant benefits for your business:

• Increase response rates with multi-channel communications: Leverage your customer information to create relevant, personalized, multi-channel marketing communications to targeted audiences.

• Improve customer loyalty and retention rates: Create a closer relationship with your customers through timely and targeted communications to cross-sell and up-sell your services extending the lifetime value of your customer.

• Reduce costs: Tailor communications to targeted audiences to eliminate waste found in mass audience campaigns. You’ll significantly improve response rates while reducing your cost per lead and drive down production and delivery costs.

• Maximize your investment: Extend the life and value of your media assets. Automate the repurposing and reuse of content while ensuring brand consistency in your online and offline integrated marketing programs.

© 2009 Xerox Corporation. All rights reserved. Xerox® and the sphere of connectivity design are trademarks of Xerox Corporation in the United States and/or other countries. 12/09

Make every customer touch point count. Take the next step in improving your marketing operations and customer communication processes.

Right message. Right audience. Right channel. Right time.It all starts with getting the right team members together. Let’s discuss the real opportunities for improved marketing communications across your enterprise. We know how to make it happen.

About Xerox Global Services. Xerox Global Services is a world leader in document outsourcing services with industry expertise that helps you reduce costs, achieve operational excellence and grow revenue. Our unique combination of experience, technology and delivery capabilities enable integration, transformation and continuous innovation of your office environment, centralized print production, and communication and business processes. We deliver excellence in every corner of the world-locally, nationally, globally.

To learn more about Enterprise Marketing Services, please contact your Xerox representative or visit us at www.xerox.com.global services.

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Enterprise Marketing

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