enterprise mobility presentation
DESCRIPTION
Key presentation on enterprise mobility delivered at the SAP Saphila conference Sun City 2010TRANSCRIPT
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Gerard Sofianos – Britehouse Mobility
Mobilise your enterprise
to its full potential
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Mobilise your enterprise to
its full potential
Business mobility
Mobility
in context
Business mobility
strategy
Business mobility
architecture
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Mobilise your enterprise to
its full potential
Business mobility
Mobility
in context
Business mobility
strategy
Business mobility
architecture
![Page 4: Enterprise Mobility presentation](https://reader033.vdocuments.net/reader033/viewer/2022042814/54c775d04a7959cc418b45ea/html5/thumbnails/4.jpg)
Mobility in context
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Mobility in context
Our personal mobility devices are an extension of ourselves
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Evolution of mobile devices
Dr. Martin Cooper of Motorola, made the first US analogue mobile phone
call on a larger prototype model in 1973
Codenamed project Venus, the Apple QuickTake 100 was launched at
the Tokyo Mac World in February 1994
In 1996, recognising the importance of GPS to civilian users as well as
military users, Bill Clinton declared GPS to be a dual-use system and
establishing an Interagency GPS Executive Board to manage it as a
national asset
The Newton was the first successful PDA. Introduced in 1993, it paved
the way for such things as the Palm PDA, Pocket PC
Flint's thesis paper, written in the 1932, the barcode technology has
become our everyday companion
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Evolution of mobile devices
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Without mobility will our
business will be left
high and dry?
What is the real question?
How do we leverage
mobility to our advantage?
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Mobility in context
Our personal mobility devices are an extension of ourselves
and our ‘work lives’
SMS
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78%
14%
8%
8%
7%
4%
3%
3%
2%
2%
twitter.com
m.twitter.com
SMS
Twitter for iPhone
Twitter for Blackberry
TwitPic
TweetDeck *
Echofon *
Google Friend Connect
Uber Twitter
We quickly understood that we were doing
users a disservice by not having a great client
on each of the major mobile platforms. So, we
took a similar approach with Twitter for
BlackBerry and Twitter for Android, which
launched a new version this week.
This strategy has been quite successful. Total
mobile users has jumped 62 percent since mid-
April, and, remarkably, 16 percent of all new
users to Twitter start on mobile now”
“Indeed, 46 percent of active users make mobile
a regular part of their Twitter experience”.
Twitter case study
* Represents multiple clients on mobile and desktop
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SMS
Email and
browsing
Mobile
applications
Transactional = BUSINESS
Social Networking Unified Comms
The evolution of mobility device
usage in business
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Mobilise your enterprise to
its full potential
Business mobility
Mobility
in context
Business mobility
strategy
Business mobility
architecture
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Mobility operates from
the industrial to the flashy space
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Business mobility is about
business transactions
Paper based transactions are concluded digitally 1
Invoicing Proof of delivery
Sales orders Works orders
Inspections Audits/surveys
Approvals/submissions Trip sheets
Receipts Transfer orders
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Business mobility is about
market awareness and field intelligence
Mobilises and speeds up field processes 2
Stock taking Field marketing
Surveys Credit applications
Planograms Campaign management
Collateral management
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Business mobility is about
operational awareness and control
Operational measurement and control 3
Scanning Barcode reading
Time stamps GPS locations
Reports Operational KPI‟s
Usage metrics Real-time data flow
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Top Line ROI
Enterprise mobility is about
real value to business
Real return on investment 4
Bottom Line ROI
Improved Revenue • Sales
• Customer service
• Market intelligence
Cost Savings Sales • Time
• People
• Errors
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Mobilise your enterprise to
its full potential
Business mobility
Mobility
in context
Business mobility
strategy
Business mobility
architecture
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Strategic considerations
Enterprise Mobility strategy must address all aspects of business,
customers, staff, suppliers and stakeholders
1
Enterprise Mobility is a continual evolution – Roadmap 2
Not only about the „sexy‟ technology, diversity is the only standard 3
Enterprise Mobility must be driven from top down as a business strategy 4
Foundation is based on solid architectural design principals 5
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Strategic considerations…
assessing the paradigms
Custom
development „Out the box‟
Application
extensions
Thin vs Rich
applications
„Smart
mobility'
•No architecture
•Single focus
•Silo approach
•No strategy
•Rich client
•Device
dependent
•Low risk
•Test and use
•Limited
customisation
•Speed to
market
•Domain IP field
marketing
•ERP
expansions
•Modules
disjointed
•Fragmented
technologies
•Single function
•Functionality
•On browser
•Coverage
•Functional
speed
•WiFi, LAN, 3G
•Connectivity
dependant
• MEAP
•Process Centric
•Role Based
engagement.
•Diversity Matrix
•Rule of 3
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Business mobility
Mobility
in context
Business mobility
strategy
Business mobility
architecture
Mobilise your enterprise
to its full potential
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Embrace diversity – OS, device, communications, back office and users 1
Mobile device management is cornerstone to success 2
Mobile device security is a key aspect of enterprise mobility strategy 3
Integration is a major challenge and at the heart of a strategic architecture 4
Operational support is imperative to success 5
Allow for smart mobility – both on & off Line 6
Design considerations
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Enterprise mobility platform
Device types
Mobile user roles
Operational reporting
Mobile applications
Mobile Business Framework
Mobile Device Security – MDS
Mobile Device Management – MDM
Direct Store
Deliver
Sales Force
Automation
Field Marketing
Consulting
Other 3rd Party
Applications
Inte
gra
tion layer
Report
ing
Report
ing
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Presented by
Gerard Sofianos
www.britehousessd.co.za
Created by
Alessandro Bottega
www.presentationmatters.co.za