enterprise seo is always the lowest priority...until it’s not - 2016 mnsearch summit
TRANSCRIPT
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Andrew ShotlandCEO, LOCALSEOGUIDE.COM
SEO IS ALWAYS THE LOWEST PRIORITY…UNTIL IT’S NOT 😜
MNSearch Summit 2016MINNEAPOLIS, MN06.24.16
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO RadarMY STORY
THE ORIGIN OF LOCAL SEO GUIDE
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO RadarMY STORY
WHAT DO SEO CONSULTANTS DO ANYWAY?
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO RadarMY STORY
WHAT DO IN-HOUSE SEOS DO ANYWAY?
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO RadarSEO DEATH ● BLOCKED ROBOTS.TXT FILE
I HAVE PUT MY KIDS THROUGH COLLEGE ON THIS EASY-TO-AVOID ERROR
DISALLOW: /
http://www.localseoguide.com/robotstxt-file-disallowing-entire-site-seo-death/
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO RadarSEO DEATH ● DEV SERVER | IP ADDRESSES INDEXED
SITE:STAGING.SHITE.COM
http://www.localseoguide.com/dev-server-seo-death/
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO RadarSEO DEATH ● FACETED SEARCH
/restaurants+romantic+cheap+eggs+delis+expensive+XL
http://www.localseoguide.com/faceted-search-seo-death/
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
SEO DEATH ● GEOTARGETING LOCATION BY IP ADDRESS
WHY IS MY SITE ALWAYS LOCATED IN MOUNTAIN VIEW, CA?
http://www.localseoguide.com/geotargeting-location-by-ip-address-seo-death/
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO RadarSEO DEATH ● VIRTUAL CANONICAL LOOPS
A GOOD WAY TO GET GOOGLEBOT TO PUKE IN YOUR LAP
www.site.com www.site.com/
<link rel=“canonical” href=“http://www.site.com/” />
301
🖕http://www.localseoguide.com/virtual-canonical-loops-seo-death/
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO RadarSEO DEATH ● INSECURITY
BUT GOOGLE SAID HTTPS IS CRITICAL…
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO RadarSEO DEATH ● INSECURITY
BUT GOOGLE SAID HTTPS IS CRITICAL…
http profile https profile
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO RadarSEO DEATH ● INSECURITY
DON’T JUMP TO CONCLUSIONS…
https profile
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO RadarSEO DEATH ● INSANITY
DETAILED RELEASE NOTES MIGHT BE A GOOD IDEA…
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO RadarSEO DEATH ● PANIC AT THE DISCO
MAKE SURE YOU HAVE THE WHOLE PICTURE…
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO RadarSEO DEATH ● TRADE OFFS
BUT THE GOOGLE GUY SAID RESPONSIVE WAS THE WAY TO GO…
INDEXED M. URLS % WE CAN MAP TO WWW
2,335,546 <10%
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO RadarSEO DEATH ● TRADE OFFS
HERE’S WHAT HE DIDN’T SAY…
INDEXED M. URLS
% WE MAP TO WWW
BEST GUESS OUTCOME
2,335,546 100% Should be OK2,335,546 <10% SimplyHired.com
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO RadarSEO DEATH ● TRADE OFFS
A PICTURE IS WORTH A THOUSAND UNEMPLOYMENT CHECKS…
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
SEO DEATH ● BLACKLISTING GOOGLEBOT
UhOh…
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO RadarSEO DEATH ● BIG IT CONSULTANTS
WE JUST CHARGED YOU $10MM TO REDO YOUR SITE. HOW ABOUT SOME SEO?
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO RadarSEO DEATH ● TAXONOMY CHANGES
ALL THOSE PAGES THAT RANKED REALLY WELL DON’T FIT OUR BRAND ANYMORE…
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO RadarSEO DEATH ● NO TAXONOMY CHANGES
NOTHING COMES BETWEEN ME & MY KATES
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO RadarSEO DEATH ● SITE REDESIGNS
THE DIAMOND-CUTTING OF SEO
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO RadarSEO DEATH ● DOMAIN REBRANDS
THE OTHER DIAMOND-CUTTING OF SEO
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO RadarSEO DEATH ● ACQUISITIONS
GREED IS NOT GOOD IF SEO IS BAD
http://searchengineland.com/the-seo-risks-rewards-of-buying-multi-location-companies-248970
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO RadarSEO DEATH ● SEO COWBOYS
I HEARD ON TWITTER THIS WAS BIG…
<Old Title>”Keyword + Modifier”</>
<New Title>”Keyword + Hot New Modifier + Modifier”</>
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO RadarUNICORNS & RAINBOWS
IF YOU CAN’T DO SEO, DO LOCAL SEO
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO RadarUNICORNS & RAINBOWS
IF YOU CAN’T DO SEO, DO LOCAL SEO
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO RadarUNICORNS & RAINBOWS
THE PAGE TWO BUMP
http://thenextcorner.net/technical-seo/ http://www.localseoguide.com/the-page-2-bump/
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO RadarUNICORNS & RAINBOWS
THE DIRTY SITEMAP
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO RadarUNICORNS & RAINBOWS
BRINGING PARTNER SITES BACK FROM THE DEAD…
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO RadarIN CLOSING
BRINGING PARTNER SITES BACK FROM THE DEAD…
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO RadarDEEP THOUGHTS
2 KEYS TO LAUNCH THE NUKES…
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO RadarDEEP THOUGHTS
EDUCATION IS THE ONLY WAY TO STOP THE MADNESS…
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO RadarDEEP THOUGHTS
SHOW THEM THE MONEY…
http://www.slideshare.net/SearchMarketingExpo/enterprise-seo-the-world-is-in-your-hands-by-garth-obrien
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SEO Is Always The Lowest Priority...Until It's Not | MNSearch Summit 2016
Blocked Robots.txt – SEO RadarIN CLOSING
ALWAYS REMEMBER…
THANK YOU!
@localseoguideandrew-at-localseoguide.com