enterprise social 2.0: rip or roi?
TRANSCRIPT
Want to know the secrets?
of big corporation’s strategies in
SOCIAL MEDIA?
Secrets exposed
Enterprise Social 2.0: Rip or ROI?
We bring together decision makersfrom top Fortune companies
VP Entertainment, Communications and E-
Commerce
Enhancing corporate performance through integrating social media into business strategies
Eva Buschkrei
Generating business momentum, visibility and market growth
through social media engagement
Ellen Petry LeanseHead of Enterprise Marketing
Communications (U.S.)
It's all about people! Maximising exposure and revenue using social
media
Head of New Media MarketingAdam Wallace
Examining the success and pitfalls of implementing social media programmes
in a large banking organisation
Innovation LeaderMatteo Rizzi
Overcoming the bottlenecks of implementing social media:What are the essential steps?
Creative Director, Communication Design & Director of Planning & Strategy
Marco RoncaglioHugo Raaijkmakers
Brainstorming workshop: Using social media to achieve successful
departmental goals.
Carolyn Rhinebarger
Chief Brainstormer and Expert on Social Media Strategic Guru Inc. (U.S.)
Social e-tailing: developing an integrated e-commerce approach
following each brands DNA
Georges – Edouard Dias Senior Vice President, E-business
Dealing with high expectations and serious resistance of implementing
social media programmes in Airbus
Stefan Kruijer Head of Employee Portal
Building a sound business case for social media programmes:
assessing the pros and cons
Kees Mulder Vice President Consumer Digital Group & Graphics Communication Group EAMER
Integrating viral marketing and social media into the traditional marketing mix
Digital Marketing DirectorPatrick Eikelenboom
Re-engineering marketing: changing the mindsets of traditional marketing
to embrace Web 2.0
Arto Joensuu Director Search & Social
Engaging your organisation to use social media to maximise internal and external performance
Sean MacNiven Head of Web Services
Social media and ROI: why use-cases are more compelling
than excel sheets?
Michael Heiss
Vice President of Knowledge, Innovation and Technology
Interactive panel discussion: Damage control in social media: discussing effective strategies for turning negative into
positive
Gennifer Gehrt Mike Moran Robbert de Haan
Author and Thought Leader on Strategic Public Relations - COMMUNIQUE PR
Chief Strategist and Author on Social Media Marketing - CONVERSEON
Marketing Director Paypal BeneluxEBAY
Fostering community value creation: ensuring effective engagement with users
online and offline
Tormod Askildsen
Senior Director for Community Development
Going beyond social media: how to wow customers to share your success!
Operating Partner & Social Media VisionaryRamon De Leon
