enterprise social data success factors, presented by marshall sponder
TRANSCRIPT
SOCIALMEDIAORGSUMMIT2013ORLANDO
Enterprise social data success factors
MARSHALL SPONDERWEBMETRICSGURU
DECEMBER 9ndash11 2013
Enterprise Social Data Success Factors 12913 Orlando Brands Only Summit
Marshall Sponder WebMetricsGuru INC
What we will cover1 Learn a simple approach to extend the utility of
third party market research regarding your company industry and competition using LinkedIn Facebook and Twitter
2 Understand the Social Data Readiness of your organization using the same approach
3 Develop simple Rubrics that can work in any organization
Goal Demonstrate a
simple method you can use to better
utilize Social Data and 3rd party
research data in your organization
Setting Expectations
About
Data
Social Data is easier to work with and potentially more valuable to develop in some industries than
others according to McKinsey
Effectiveness of social data correlated to the number of analysts who are working with social data integration
Source LinkedIn ndash number of analysts working with social data from companies represented at this conference
Social Data has several uses
httpsemphonicblogscomsemangel201110social-media-measurement-and-analyticshtml
Social Data is barely recognized in the business processes of companies represented at this conference
httpsemphonicblogscomsemangel201110social-media-measurement-and-analyticshtml
14436Total
9 with Social in title
442 CRM Total
27 Social in title 2
0 Social in Title 0
3 with Social in Title 1
Source LinkedIn
344 Total
144Total
1522Total
0 with Social in Title
4523 Total
4 have social in Title
Social Data is often not formalized standardized or centralized
httpsemphonicblogscomsemangel201110social-media-measurement-and-analyticshtml
14436Total
9 with Social in title
442 CRM Total
27 Social in title 2
0 Social in Title 0
3 with Social in Title 1
Source LinkedIn
344 Total
144Total
1522Total
106 PRwith some
connection to Social Media
31
17with some
connection to Social Media
12
213with some
connection to Social Media
14
25with some
connection to Social Media
6
0 with Social in Title
4523 Total
136with some
connection to Social Media
3
4 have social in Title
37with some
connection to Social Media
3
Rubricsare
Needed to
Evaluate Social Data Work
httpwwwtoucanedcomARTproductRubricCardsjpg
Rubric Is 1 your companys headcount made up of analysts working with Social Data
Hint Use LinkedIn searches on company name where analytics or analysthttpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
662169or 9997
2088or 3
Not enough Analysts - 03 of the employees of work with social data attending this event
Employees of companies at this conference onLinkedin
Analysts in those companies involved withsocial data integration
Social Data Analysts may often lack visibility to the Exec Suite
Hint You can mine FollowerwonkTwitter Facebook Graph Search and LinkedIn to find out how many are visible in Social Media and what they are saying
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Analysts working with Social Data are focused on growing the business
LinkedIn Search Query generating the statistics appearing on the last few slides
httpwwwlinkedincomvsearchpkeywords=22social20media2220OR2022social20data22amptitle=Analytics20OR20AnalystampopenAdvancedForm=trueamptitleScope=CamplocationType=IampcountryCode=usampf_CC=172013071550238125321103197221882120733641035221318641431170347252467439915342127360035894969112823802775403716691841450111164128346012311573299286282245993240386336963316300916322534112551567033884207257654813043851397160216388615974255165109476815735346471879267749994345472976165471306534333549163347163787210916575578879112340919294675763915264427149729871632347262166905165022589216417821934960915215080314416588815648459371978791165222281890621011152912619540025527301321210499212518163025238581885227303203831885862572409923288810027451503601948895165493350986108924113332362268220amprsid=3126411384560508886amporig=MDYS
Use this approach to look at any companyrsquos culture
Hint Use Facebook Graph Search and Facebook Advertising - this is outside of the 1 percent head count search on LinkedIn
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
httpswwwfacebookcomsearch108146069213926job-liker-unionemployeespresent218566214841042employeespresentintersect
4K 4 Execs
Herersquos a example using LinkedIn Premium - 18 CXOVPrsquos at 3M have a connection with Social Data
httpwwwlinkedincomvsearchptype=peopleampkeywords=22social20media2220OR2022social20data22amporig=FCTDamprsid=3126411384646507771amppageKey=voltron_people_search_internal_jspampopenFacets=NGCCSEampf_CC=1864ampf_SE=34
Executives can use LinkedIn and Facebook Data to get a quick snap shot at the Convergence Readiness of your
organization
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Methodology can be used to extend 3rd party research such as Altimter
httpwwwslidesharenetAltimeterslides-social-data-intelligence-webinar-by-susan-etlinger
LinkedIn can provide organizations attending this conference with additional data to better leverage 3rd party market
research
Source LinkedIn Searches - 5042 accounts total
Sensor data wearable computers and augmented reality are where the next business boom lies but there are few resources yet devoted to this area
Social Data across functions of organizations at this conference
Note LinkedIns Taxonomy doesnt match the categories Altimeter used when devising their survey and the results are not an exact match
Takeaways and Learnings
1 Use LinkedIn to extend out Third Party Survey Data (Qualitative Data)
2 Organizations can better understand their
Social Data readiness using LinkedIn Facebook and Twitter
3 Social Data needs to be formalized so it can be used at an Enterprise Level
Source httpdionhinchcliffecom20120501social-business-in-australia-in-2012
Sneak Peek
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a
major interest as well as the subject of a new course
Rutgers
Two reasons why people share and spread the word - psychological and Social motivations
Encode Emotions
Launching Soon
QuestionsMarshall SponderWebMetricsGuru IncWebMetricsGurucom
nowseogmailcomwebmetricsguru
Thank You
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-
Enterprise Social Data Success Factors 12913 Orlando Brands Only Summit
Marshall Sponder WebMetricsGuru INC
What we will cover1 Learn a simple approach to extend the utility of
third party market research regarding your company industry and competition using LinkedIn Facebook and Twitter
2 Understand the Social Data Readiness of your organization using the same approach
3 Develop simple Rubrics that can work in any organization
Goal Demonstrate a
simple method you can use to better
utilize Social Data and 3rd party
research data in your organization
Setting Expectations
About
Data
Social Data is easier to work with and potentially more valuable to develop in some industries than
others according to McKinsey
Effectiveness of social data correlated to the number of analysts who are working with social data integration
Source LinkedIn ndash number of analysts working with social data from companies represented at this conference
Social Data has several uses
httpsemphonicblogscomsemangel201110social-media-measurement-and-analyticshtml
Social Data is barely recognized in the business processes of companies represented at this conference
httpsemphonicblogscomsemangel201110social-media-measurement-and-analyticshtml
14436Total
9 with Social in title
442 CRM Total
27 Social in title 2
0 Social in Title 0
3 with Social in Title 1
Source LinkedIn
344 Total
144Total
1522Total
0 with Social in Title
4523 Total
4 have social in Title
Social Data is often not formalized standardized or centralized
httpsemphonicblogscomsemangel201110social-media-measurement-and-analyticshtml
14436Total
9 with Social in title
442 CRM Total
27 Social in title 2
0 Social in Title 0
3 with Social in Title 1
Source LinkedIn
344 Total
144Total
1522Total
106 PRwith some
connection to Social Media
31
17with some
connection to Social Media
12
213with some
connection to Social Media
14
25with some
connection to Social Media
6
0 with Social in Title
4523 Total
136with some
connection to Social Media
3
4 have social in Title
37with some
connection to Social Media
3
Rubricsare
Needed to
Evaluate Social Data Work
httpwwwtoucanedcomARTproductRubricCardsjpg
Rubric Is 1 your companys headcount made up of analysts working with Social Data
Hint Use LinkedIn searches on company name where analytics or analysthttpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
662169or 9997
2088or 3
Not enough Analysts - 03 of the employees of work with social data attending this event
Employees of companies at this conference onLinkedin
Analysts in those companies involved withsocial data integration
Social Data Analysts may often lack visibility to the Exec Suite
Hint You can mine FollowerwonkTwitter Facebook Graph Search and LinkedIn to find out how many are visible in Social Media and what they are saying
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Analysts working with Social Data are focused on growing the business
LinkedIn Search Query generating the statistics appearing on the last few slides
httpwwwlinkedincomvsearchpkeywords=22social20media2220OR2022social20data22amptitle=Analytics20OR20AnalystampopenAdvancedForm=trueamptitleScope=CamplocationType=IampcountryCode=usampf_CC=172013071550238125321103197221882120733641035221318641431170347252467439915342127360035894969112823802775403716691841450111164128346012311573299286282245993240386336963316300916322534112551567033884207257654813043851397160216388615974255165109476815735346471879267749994345472976165471306534333549163347163787210916575578879112340919294675763915264427149729871632347262166905165022589216417821934960915215080314416588815648459371978791165222281890621011152912619540025527301321210499212518163025238581885227303203831885862572409923288810027451503601948895165493350986108924113332362268220amprsid=3126411384560508886amporig=MDYS
Use this approach to look at any companyrsquos culture
Hint Use Facebook Graph Search and Facebook Advertising - this is outside of the 1 percent head count search on LinkedIn
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
httpswwwfacebookcomsearch108146069213926job-liker-unionemployeespresent218566214841042employeespresentintersect
4K 4 Execs
Herersquos a example using LinkedIn Premium - 18 CXOVPrsquos at 3M have a connection with Social Data
httpwwwlinkedincomvsearchptype=peopleampkeywords=22social20media2220OR2022social20data22amporig=FCTDamprsid=3126411384646507771amppageKey=voltron_people_search_internal_jspampopenFacets=NGCCSEampf_CC=1864ampf_SE=34
Executives can use LinkedIn and Facebook Data to get a quick snap shot at the Convergence Readiness of your
organization
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Methodology can be used to extend 3rd party research such as Altimter
httpwwwslidesharenetAltimeterslides-social-data-intelligence-webinar-by-susan-etlinger
LinkedIn can provide organizations attending this conference with additional data to better leverage 3rd party market
research
Source LinkedIn Searches - 5042 accounts total
Sensor data wearable computers and augmented reality are where the next business boom lies but there are few resources yet devoted to this area
Social Data across functions of organizations at this conference
Note LinkedIns Taxonomy doesnt match the categories Altimeter used when devising their survey and the results are not an exact match
Takeaways and Learnings
1 Use LinkedIn to extend out Third Party Survey Data (Qualitative Data)
2 Organizations can better understand their
Social Data readiness using LinkedIn Facebook and Twitter
3 Social Data needs to be formalized so it can be used at an Enterprise Level
Source httpdionhinchcliffecom20120501social-business-in-australia-in-2012
Sneak Peek
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a
major interest as well as the subject of a new course
Rutgers
Two reasons why people share and spread the word - psychological and Social motivations
Encode Emotions
Launching Soon
QuestionsMarshall SponderWebMetricsGuru IncWebMetricsGurucom
nowseogmailcomwebmetricsguru
Thank You
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-
What we will cover1 Learn a simple approach to extend the utility of
third party market research regarding your company industry and competition using LinkedIn Facebook and Twitter
2 Understand the Social Data Readiness of your organization using the same approach
3 Develop simple Rubrics that can work in any organization
Goal Demonstrate a
simple method you can use to better
utilize Social Data and 3rd party
research data in your organization
Setting Expectations
About
Data
Social Data is easier to work with and potentially more valuable to develop in some industries than
others according to McKinsey
Effectiveness of social data correlated to the number of analysts who are working with social data integration
Source LinkedIn ndash number of analysts working with social data from companies represented at this conference
Social Data has several uses
httpsemphonicblogscomsemangel201110social-media-measurement-and-analyticshtml
Social Data is barely recognized in the business processes of companies represented at this conference
httpsemphonicblogscomsemangel201110social-media-measurement-and-analyticshtml
14436Total
9 with Social in title
442 CRM Total
27 Social in title 2
0 Social in Title 0
3 with Social in Title 1
Source LinkedIn
344 Total
144Total
1522Total
0 with Social in Title
4523 Total
4 have social in Title
Social Data is often not formalized standardized or centralized
httpsemphonicblogscomsemangel201110social-media-measurement-and-analyticshtml
14436Total
9 with Social in title
442 CRM Total
27 Social in title 2
0 Social in Title 0
3 with Social in Title 1
Source LinkedIn
344 Total
144Total
1522Total
106 PRwith some
connection to Social Media
31
17with some
connection to Social Media
12
213with some
connection to Social Media
14
25with some
connection to Social Media
6
0 with Social in Title
4523 Total
136with some
connection to Social Media
3
4 have social in Title
37with some
connection to Social Media
3
Rubricsare
Needed to
Evaluate Social Data Work
httpwwwtoucanedcomARTproductRubricCardsjpg
Rubric Is 1 your companys headcount made up of analysts working with Social Data
Hint Use LinkedIn searches on company name where analytics or analysthttpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
662169or 9997
2088or 3
Not enough Analysts - 03 of the employees of work with social data attending this event
Employees of companies at this conference onLinkedin
Analysts in those companies involved withsocial data integration
Social Data Analysts may often lack visibility to the Exec Suite
Hint You can mine FollowerwonkTwitter Facebook Graph Search and LinkedIn to find out how many are visible in Social Media and what they are saying
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Analysts working with Social Data are focused on growing the business
LinkedIn Search Query generating the statistics appearing on the last few slides
httpwwwlinkedincomvsearchpkeywords=22social20media2220OR2022social20data22amptitle=Analytics20OR20AnalystampopenAdvancedForm=trueamptitleScope=CamplocationType=IampcountryCode=usampf_CC=172013071550238125321103197221882120733641035221318641431170347252467439915342127360035894969112823802775403716691841450111164128346012311573299286282245993240386336963316300916322534112551567033884207257654813043851397160216388615974255165109476815735346471879267749994345472976165471306534333549163347163787210916575578879112340919294675763915264427149729871632347262166905165022589216417821934960915215080314416588815648459371978791165222281890621011152912619540025527301321210499212518163025238581885227303203831885862572409923288810027451503601948895165493350986108924113332362268220amprsid=3126411384560508886amporig=MDYS
Use this approach to look at any companyrsquos culture
Hint Use Facebook Graph Search and Facebook Advertising - this is outside of the 1 percent head count search on LinkedIn
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
httpswwwfacebookcomsearch108146069213926job-liker-unionemployeespresent218566214841042employeespresentintersect
4K 4 Execs
Herersquos a example using LinkedIn Premium - 18 CXOVPrsquos at 3M have a connection with Social Data
httpwwwlinkedincomvsearchptype=peopleampkeywords=22social20media2220OR2022social20data22amporig=FCTDamprsid=3126411384646507771amppageKey=voltron_people_search_internal_jspampopenFacets=NGCCSEampf_CC=1864ampf_SE=34
Executives can use LinkedIn and Facebook Data to get a quick snap shot at the Convergence Readiness of your
organization
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Methodology can be used to extend 3rd party research such as Altimter
httpwwwslidesharenetAltimeterslides-social-data-intelligence-webinar-by-susan-etlinger
LinkedIn can provide organizations attending this conference with additional data to better leverage 3rd party market
research
Source LinkedIn Searches - 5042 accounts total
Sensor data wearable computers and augmented reality are where the next business boom lies but there are few resources yet devoted to this area
Social Data across functions of organizations at this conference
Note LinkedIns Taxonomy doesnt match the categories Altimeter used when devising their survey and the results are not an exact match
Takeaways and Learnings
1 Use LinkedIn to extend out Third Party Survey Data (Qualitative Data)
2 Organizations can better understand their
Social Data readiness using LinkedIn Facebook and Twitter
3 Social Data needs to be formalized so it can be used at an Enterprise Level
Source httpdionhinchcliffecom20120501social-business-in-australia-in-2012
Sneak Peek
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a
major interest as well as the subject of a new course
Rutgers
Two reasons why people share and spread the word - psychological and Social motivations
Encode Emotions
Launching Soon
QuestionsMarshall SponderWebMetricsGuru IncWebMetricsGurucom
nowseogmailcomwebmetricsguru
Thank You
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-
Goal Demonstrate a
simple method you can use to better
utilize Social Data and 3rd party
research data in your organization
Setting Expectations
About
Data
Social Data is easier to work with and potentially more valuable to develop in some industries than
others according to McKinsey
Effectiveness of social data correlated to the number of analysts who are working with social data integration
Source LinkedIn ndash number of analysts working with social data from companies represented at this conference
Social Data has several uses
httpsemphonicblogscomsemangel201110social-media-measurement-and-analyticshtml
Social Data is barely recognized in the business processes of companies represented at this conference
httpsemphonicblogscomsemangel201110social-media-measurement-and-analyticshtml
14436Total
9 with Social in title
442 CRM Total
27 Social in title 2
0 Social in Title 0
3 with Social in Title 1
Source LinkedIn
344 Total
144Total
1522Total
0 with Social in Title
4523 Total
4 have social in Title
Social Data is often not formalized standardized or centralized
httpsemphonicblogscomsemangel201110social-media-measurement-and-analyticshtml
14436Total
9 with Social in title
442 CRM Total
27 Social in title 2
0 Social in Title 0
3 with Social in Title 1
Source LinkedIn
344 Total
144Total
1522Total
106 PRwith some
connection to Social Media
31
17with some
connection to Social Media
12
213with some
connection to Social Media
14
25with some
connection to Social Media
6
0 with Social in Title
4523 Total
136with some
connection to Social Media
3
4 have social in Title
37with some
connection to Social Media
3
Rubricsare
Needed to
Evaluate Social Data Work
httpwwwtoucanedcomARTproductRubricCardsjpg
Rubric Is 1 your companys headcount made up of analysts working with Social Data
Hint Use LinkedIn searches on company name where analytics or analysthttpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
662169or 9997
2088or 3
Not enough Analysts - 03 of the employees of work with social data attending this event
Employees of companies at this conference onLinkedin
Analysts in those companies involved withsocial data integration
Social Data Analysts may often lack visibility to the Exec Suite
Hint You can mine FollowerwonkTwitter Facebook Graph Search and LinkedIn to find out how many are visible in Social Media and what they are saying
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Analysts working with Social Data are focused on growing the business
LinkedIn Search Query generating the statistics appearing on the last few slides
httpwwwlinkedincomvsearchpkeywords=22social20media2220OR2022social20data22amptitle=Analytics20OR20AnalystampopenAdvancedForm=trueamptitleScope=CamplocationType=IampcountryCode=usampf_CC=172013071550238125321103197221882120733641035221318641431170347252467439915342127360035894969112823802775403716691841450111164128346012311573299286282245993240386336963316300916322534112551567033884207257654813043851397160216388615974255165109476815735346471879267749994345472976165471306534333549163347163787210916575578879112340919294675763915264427149729871632347262166905165022589216417821934960915215080314416588815648459371978791165222281890621011152912619540025527301321210499212518163025238581885227303203831885862572409923288810027451503601948895165493350986108924113332362268220amprsid=3126411384560508886amporig=MDYS
Use this approach to look at any companyrsquos culture
Hint Use Facebook Graph Search and Facebook Advertising - this is outside of the 1 percent head count search on LinkedIn
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
httpswwwfacebookcomsearch108146069213926job-liker-unionemployeespresent218566214841042employeespresentintersect
4K 4 Execs
Herersquos a example using LinkedIn Premium - 18 CXOVPrsquos at 3M have a connection with Social Data
httpwwwlinkedincomvsearchptype=peopleampkeywords=22social20media2220OR2022social20data22amporig=FCTDamprsid=3126411384646507771amppageKey=voltron_people_search_internal_jspampopenFacets=NGCCSEampf_CC=1864ampf_SE=34
Executives can use LinkedIn and Facebook Data to get a quick snap shot at the Convergence Readiness of your
organization
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Methodology can be used to extend 3rd party research such as Altimter
httpwwwslidesharenetAltimeterslides-social-data-intelligence-webinar-by-susan-etlinger
LinkedIn can provide organizations attending this conference with additional data to better leverage 3rd party market
research
Source LinkedIn Searches - 5042 accounts total
Sensor data wearable computers and augmented reality are where the next business boom lies but there are few resources yet devoted to this area
Social Data across functions of organizations at this conference
Note LinkedIns Taxonomy doesnt match the categories Altimeter used when devising their survey and the results are not an exact match
Takeaways and Learnings
1 Use LinkedIn to extend out Third Party Survey Data (Qualitative Data)
2 Organizations can better understand their
Social Data readiness using LinkedIn Facebook and Twitter
3 Social Data needs to be formalized so it can be used at an Enterprise Level
Source httpdionhinchcliffecom20120501social-business-in-australia-in-2012
Sneak Peek
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a
major interest as well as the subject of a new course
Rutgers
Two reasons why people share and spread the word - psychological and Social motivations
Encode Emotions
Launching Soon
QuestionsMarshall SponderWebMetricsGuru IncWebMetricsGurucom
nowseogmailcomwebmetricsguru
Thank You
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-
Setting Expectations
About
Data
Social Data is easier to work with and potentially more valuable to develop in some industries than
others according to McKinsey
Effectiveness of social data correlated to the number of analysts who are working with social data integration
Source LinkedIn ndash number of analysts working with social data from companies represented at this conference
Social Data has several uses
httpsemphonicblogscomsemangel201110social-media-measurement-and-analyticshtml
Social Data is barely recognized in the business processes of companies represented at this conference
httpsemphonicblogscomsemangel201110social-media-measurement-and-analyticshtml
14436Total
9 with Social in title
442 CRM Total
27 Social in title 2
0 Social in Title 0
3 with Social in Title 1
Source LinkedIn
344 Total
144Total
1522Total
0 with Social in Title
4523 Total
4 have social in Title
Social Data is often not formalized standardized or centralized
httpsemphonicblogscomsemangel201110social-media-measurement-and-analyticshtml
14436Total
9 with Social in title
442 CRM Total
27 Social in title 2
0 Social in Title 0
3 with Social in Title 1
Source LinkedIn
344 Total
144Total
1522Total
106 PRwith some
connection to Social Media
31
17with some
connection to Social Media
12
213with some
connection to Social Media
14
25with some
connection to Social Media
6
0 with Social in Title
4523 Total
136with some
connection to Social Media
3
4 have social in Title
37with some
connection to Social Media
3
Rubricsare
Needed to
Evaluate Social Data Work
httpwwwtoucanedcomARTproductRubricCardsjpg
Rubric Is 1 your companys headcount made up of analysts working with Social Data
Hint Use LinkedIn searches on company name where analytics or analysthttpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
662169or 9997
2088or 3
Not enough Analysts - 03 of the employees of work with social data attending this event
Employees of companies at this conference onLinkedin
Analysts in those companies involved withsocial data integration
Social Data Analysts may often lack visibility to the Exec Suite
Hint You can mine FollowerwonkTwitter Facebook Graph Search and LinkedIn to find out how many are visible in Social Media and what they are saying
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Analysts working with Social Data are focused on growing the business
LinkedIn Search Query generating the statistics appearing on the last few slides
httpwwwlinkedincomvsearchpkeywords=22social20media2220OR2022social20data22amptitle=Analytics20OR20AnalystampopenAdvancedForm=trueamptitleScope=CamplocationType=IampcountryCode=usampf_CC=172013071550238125321103197221882120733641035221318641431170347252467439915342127360035894969112823802775403716691841450111164128346012311573299286282245993240386336963316300916322534112551567033884207257654813043851397160216388615974255165109476815735346471879267749994345472976165471306534333549163347163787210916575578879112340919294675763915264427149729871632347262166905165022589216417821934960915215080314416588815648459371978791165222281890621011152912619540025527301321210499212518163025238581885227303203831885862572409923288810027451503601948895165493350986108924113332362268220amprsid=3126411384560508886amporig=MDYS
Use this approach to look at any companyrsquos culture
Hint Use Facebook Graph Search and Facebook Advertising - this is outside of the 1 percent head count search on LinkedIn
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
httpswwwfacebookcomsearch108146069213926job-liker-unionemployeespresent218566214841042employeespresentintersect
4K 4 Execs
Herersquos a example using LinkedIn Premium - 18 CXOVPrsquos at 3M have a connection with Social Data
httpwwwlinkedincomvsearchptype=peopleampkeywords=22social20media2220OR2022social20data22amporig=FCTDamprsid=3126411384646507771amppageKey=voltron_people_search_internal_jspampopenFacets=NGCCSEampf_CC=1864ampf_SE=34
Executives can use LinkedIn and Facebook Data to get a quick snap shot at the Convergence Readiness of your
organization
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Methodology can be used to extend 3rd party research such as Altimter
httpwwwslidesharenetAltimeterslides-social-data-intelligence-webinar-by-susan-etlinger
LinkedIn can provide organizations attending this conference with additional data to better leverage 3rd party market
research
Source LinkedIn Searches - 5042 accounts total
Sensor data wearable computers and augmented reality are where the next business boom lies but there are few resources yet devoted to this area
Social Data across functions of organizations at this conference
Note LinkedIns Taxonomy doesnt match the categories Altimeter used when devising their survey and the results are not an exact match
Takeaways and Learnings
1 Use LinkedIn to extend out Third Party Survey Data (Qualitative Data)
2 Organizations can better understand their
Social Data readiness using LinkedIn Facebook and Twitter
3 Social Data needs to be formalized so it can be used at an Enterprise Level
Source httpdionhinchcliffecom20120501social-business-in-australia-in-2012
Sneak Peek
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a
major interest as well as the subject of a new course
Rutgers
Two reasons why people share and spread the word - psychological and Social motivations
Encode Emotions
Launching Soon
QuestionsMarshall SponderWebMetricsGuru IncWebMetricsGurucom
nowseogmailcomwebmetricsguru
Thank You
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-
Social Data is easier to work with and potentially more valuable to develop in some industries than
others according to McKinsey
Effectiveness of social data correlated to the number of analysts who are working with social data integration
Source LinkedIn ndash number of analysts working with social data from companies represented at this conference
Social Data has several uses
httpsemphonicblogscomsemangel201110social-media-measurement-and-analyticshtml
Social Data is barely recognized in the business processes of companies represented at this conference
httpsemphonicblogscomsemangel201110social-media-measurement-and-analyticshtml
14436Total
9 with Social in title
442 CRM Total
27 Social in title 2
0 Social in Title 0
3 with Social in Title 1
Source LinkedIn
344 Total
144Total
1522Total
0 with Social in Title
4523 Total
4 have social in Title
Social Data is often not formalized standardized or centralized
httpsemphonicblogscomsemangel201110social-media-measurement-and-analyticshtml
14436Total
9 with Social in title
442 CRM Total
27 Social in title 2
0 Social in Title 0
3 with Social in Title 1
Source LinkedIn
344 Total
144Total
1522Total
106 PRwith some
connection to Social Media
31
17with some
connection to Social Media
12
213with some
connection to Social Media
14
25with some
connection to Social Media
6
0 with Social in Title
4523 Total
136with some
connection to Social Media
3
4 have social in Title
37with some
connection to Social Media
3
Rubricsare
Needed to
Evaluate Social Data Work
httpwwwtoucanedcomARTproductRubricCardsjpg
Rubric Is 1 your companys headcount made up of analysts working with Social Data
Hint Use LinkedIn searches on company name where analytics or analysthttpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
662169or 9997
2088or 3
Not enough Analysts - 03 of the employees of work with social data attending this event
Employees of companies at this conference onLinkedin
Analysts in those companies involved withsocial data integration
Social Data Analysts may often lack visibility to the Exec Suite
Hint You can mine FollowerwonkTwitter Facebook Graph Search and LinkedIn to find out how many are visible in Social Media and what they are saying
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Analysts working with Social Data are focused on growing the business
LinkedIn Search Query generating the statistics appearing on the last few slides
httpwwwlinkedincomvsearchpkeywords=22social20media2220OR2022social20data22amptitle=Analytics20OR20AnalystampopenAdvancedForm=trueamptitleScope=CamplocationType=IampcountryCode=usampf_CC=172013071550238125321103197221882120733641035221318641431170347252467439915342127360035894969112823802775403716691841450111164128346012311573299286282245993240386336963316300916322534112551567033884207257654813043851397160216388615974255165109476815735346471879267749994345472976165471306534333549163347163787210916575578879112340919294675763915264427149729871632347262166905165022589216417821934960915215080314416588815648459371978791165222281890621011152912619540025527301321210499212518163025238581885227303203831885862572409923288810027451503601948895165493350986108924113332362268220amprsid=3126411384560508886amporig=MDYS
Use this approach to look at any companyrsquos culture
Hint Use Facebook Graph Search and Facebook Advertising - this is outside of the 1 percent head count search on LinkedIn
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
httpswwwfacebookcomsearch108146069213926job-liker-unionemployeespresent218566214841042employeespresentintersect
4K 4 Execs
Herersquos a example using LinkedIn Premium - 18 CXOVPrsquos at 3M have a connection with Social Data
httpwwwlinkedincomvsearchptype=peopleampkeywords=22social20media2220OR2022social20data22amporig=FCTDamprsid=3126411384646507771amppageKey=voltron_people_search_internal_jspampopenFacets=NGCCSEampf_CC=1864ampf_SE=34
Executives can use LinkedIn and Facebook Data to get a quick snap shot at the Convergence Readiness of your
organization
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Methodology can be used to extend 3rd party research such as Altimter
httpwwwslidesharenetAltimeterslides-social-data-intelligence-webinar-by-susan-etlinger
LinkedIn can provide organizations attending this conference with additional data to better leverage 3rd party market
research
Source LinkedIn Searches - 5042 accounts total
Sensor data wearable computers and augmented reality are where the next business boom lies but there are few resources yet devoted to this area
Social Data across functions of organizations at this conference
Note LinkedIns Taxonomy doesnt match the categories Altimeter used when devising their survey and the results are not an exact match
Takeaways and Learnings
1 Use LinkedIn to extend out Third Party Survey Data (Qualitative Data)
2 Organizations can better understand their
Social Data readiness using LinkedIn Facebook and Twitter
3 Social Data needs to be formalized so it can be used at an Enterprise Level
Source httpdionhinchcliffecom20120501social-business-in-australia-in-2012
Sneak Peek
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a
major interest as well as the subject of a new course
Rutgers
Two reasons why people share and spread the word - psychological and Social motivations
Encode Emotions
Launching Soon
QuestionsMarshall SponderWebMetricsGuru IncWebMetricsGurucom
nowseogmailcomwebmetricsguru
Thank You
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-
Effectiveness of social data correlated to the number of analysts who are working with social data integration
Source LinkedIn ndash number of analysts working with social data from companies represented at this conference
Social Data has several uses
httpsemphonicblogscomsemangel201110social-media-measurement-and-analyticshtml
Social Data is barely recognized in the business processes of companies represented at this conference
httpsemphonicblogscomsemangel201110social-media-measurement-and-analyticshtml
14436Total
9 with Social in title
442 CRM Total
27 Social in title 2
0 Social in Title 0
3 with Social in Title 1
Source LinkedIn
344 Total
144Total
1522Total
0 with Social in Title
4523 Total
4 have social in Title
Social Data is often not formalized standardized or centralized
httpsemphonicblogscomsemangel201110social-media-measurement-and-analyticshtml
14436Total
9 with Social in title
442 CRM Total
27 Social in title 2
0 Social in Title 0
3 with Social in Title 1
Source LinkedIn
344 Total
144Total
1522Total
106 PRwith some
connection to Social Media
31
17with some
connection to Social Media
12
213with some
connection to Social Media
14
25with some
connection to Social Media
6
0 with Social in Title
4523 Total
136with some
connection to Social Media
3
4 have social in Title
37with some
connection to Social Media
3
Rubricsare
Needed to
Evaluate Social Data Work
httpwwwtoucanedcomARTproductRubricCardsjpg
Rubric Is 1 your companys headcount made up of analysts working with Social Data
Hint Use LinkedIn searches on company name where analytics or analysthttpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
662169or 9997
2088or 3
Not enough Analysts - 03 of the employees of work with social data attending this event
Employees of companies at this conference onLinkedin
Analysts in those companies involved withsocial data integration
Social Data Analysts may often lack visibility to the Exec Suite
Hint You can mine FollowerwonkTwitter Facebook Graph Search and LinkedIn to find out how many are visible in Social Media and what they are saying
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Analysts working with Social Data are focused on growing the business
LinkedIn Search Query generating the statistics appearing on the last few slides
httpwwwlinkedincomvsearchpkeywords=22social20media2220OR2022social20data22amptitle=Analytics20OR20AnalystampopenAdvancedForm=trueamptitleScope=CamplocationType=IampcountryCode=usampf_CC=172013071550238125321103197221882120733641035221318641431170347252467439915342127360035894969112823802775403716691841450111164128346012311573299286282245993240386336963316300916322534112551567033884207257654813043851397160216388615974255165109476815735346471879267749994345472976165471306534333549163347163787210916575578879112340919294675763915264427149729871632347262166905165022589216417821934960915215080314416588815648459371978791165222281890621011152912619540025527301321210499212518163025238581885227303203831885862572409923288810027451503601948895165493350986108924113332362268220amprsid=3126411384560508886amporig=MDYS
Use this approach to look at any companyrsquos culture
Hint Use Facebook Graph Search and Facebook Advertising - this is outside of the 1 percent head count search on LinkedIn
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
httpswwwfacebookcomsearch108146069213926job-liker-unionemployeespresent218566214841042employeespresentintersect
4K 4 Execs
Herersquos a example using LinkedIn Premium - 18 CXOVPrsquos at 3M have a connection with Social Data
httpwwwlinkedincomvsearchptype=peopleampkeywords=22social20media2220OR2022social20data22amporig=FCTDamprsid=3126411384646507771amppageKey=voltron_people_search_internal_jspampopenFacets=NGCCSEampf_CC=1864ampf_SE=34
Executives can use LinkedIn and Facebook Data to get a quick snap shot at the Convergence Readiness of your
organization
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Methodology can be used to extend 3rd party research such as Altimter
httpwwwslidesharenetAltimeterslides-social-data-intelligence-webinar-by-susan-etlinger
LinkedIn can provide organizations attending this conference with additional data to better leverage 3rd party market
research
Source LinkedIn Searches - 5042 accounts total
Sensor data wearable computers and augmented reality are where the next business boom lies but there are few resources yet devoted to this area
Social Data across functions of organizations at this conference
Note LinkedIns Taxonomy doesnt match the categories Altimeter used when devising their survey and the results are not an exact match
Takeaways and Learnings
1 Use LinkedIn to extend out Third Party Survey Data (Qualitative Data)
2 Organizations can better understand their
Social Data readiness using LinkedIn Facebook and Twitter
3 Social Data needs to be formalized so it can be used at an Enterprise Level
Source httpdionhinchcliffecom20120501social-business-in-australia-in-2012
Sneak Peek
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a
major interest as well as the subject of a new course
Rutgers
Two reasons why people share and spread the word - psychological and Social motivations
Encode Emotions
Launching Soon
QuestionsMarshall SponderWebMetricsGuru IncWebMetricsGurucom
nowseogmailcomwebmetricsguru
Thank You
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-
Social Data has several uses
httpsemphonicblogscomsemangel201110social-media-measurement-and-analyticshtml
Social Data is barely recognized in the business processes of companies represented at this conference
httpsemphonicblogscomsemangel201110social-media-measurement-and-analyticshtml
14436Total
9 with Social in title
442 CRM Total
27 Social in title 2
0 Social in Title 0
3 with Social in Title 1
Source LinkedIn
344 Total
144Total
1522Total
0 with Social in Title
4523 Total
4 have social in Title
Social Data is often not formalized standardized or centralized
httpsemphonicblogscomsemangel201110social-media-measurement-and-analyticshtml
14436Total
9 with Social in title
442 CRM Total
27 Social in title 2
0 Social in Title 0
3 with Social in Title 1
Source LinkedIn
344 Total
144Total
1522Total
106 PRwith some
connection to Social Media
31
17with some
connection to Social Media
12
213with some
connection to Social Media
14
25with some
connection to Social Media
6
0 with Social in Title
4523 Total
136with some
connection to Social Media
3
4 have social in Title
37with some
connection to Social Media
3
Rubricsare
Needed to
Evaluate Social Data Work
httpwwwtoucanedcomARTproductRubricCardsjpg
Rubric Is 1 your companys headcount made up of analysts working with Social Data
Hint Use LinkedIn searches on company name where analytics or analysthttpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
662169or 9997
2088or 3
Not enough Analysts - 03 of the employees of work with social data attending this event
Employees of companies at this conference onLinkedin
Analysts in those companies involved withsocial data integration
Social Data Analysts may often lack visibility to the Exec Suite
Hint You can mine FollowerwonkTwitter Facebook Graph Search and LinkedIn to find out how many are visible in Social Media and what they are saying
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Analysts working with Social Data are focused on growing the business
LinkedIn Search Query generating the statistics appearing on the last few slides
httpwwwlinkedincomvsearchpkeywords=22social20media2220OR2022social20data22amptitle=Analytics20OR20AnalystampopenAdvancedForm=trueamptitleScope=CamplocationType=IampcountryCode=usampf_CC=172013071550238125321103197221882120733641035221318641431170347252467439915342127360035894969112823802775403716691841450111164128346012311573299286282245993240386336963316300916322534112551567033884207257654813043851397160216388615974255165109476815735346471879267749994345472976165471306534333549163347163787210916575578879112340919294675763915264427149729871632347262166905165022589216417821934960915215080314416588815648459371978791165222281890621011152912619540025527301321210499212518163025238581885227303203831885862572409923288810027451503601948895165493350986108924113332362268220amprsid=3126411384560508886amporig=MDYS
Use this approach to look at any companyrsquos culture
Hint Use Facebook Graph Search and Facebook Advertising - this is outside of the 1 percent head count search on LinkedIn
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
httpswwwfacebookcomsearch108146069213926job-liker-unionemployeespresent218566214841042employeespresentintersect
4K 4 Execs
Herersquos a example using LinkedIn Premium - 18 CXOVPrsquos at 3M have a connection with Social Data
httpwwwlinkedincomvsearchptype=peopleampkeywords=22social20media2220OR2022social20data22amporig=FCTDamprsid=3126411384646507771amppageKey=voltron_people_search_internal_jspampopenFacets=NGCCSEampf_CC=1864ampf_SE=34
Executives can use LinkedIn and Facebook Data to get a quick snap shot at the Convergence Readiness of your
organization
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Methodology can be used to extend 3rd party research such as Altimter
httpwwwslidesharenetAltimeterslides-social-data-intelligence-webinar-by-susan-etlinger
LinkedIn can provide organizations attending this conference with additional data to better leverage 3rd party market
research
Source LinkedIn Searches - 5042 accounts total
Sensor data wearable computers and augmented reality are where the next business boom lies but there are few resources yet devoted to this area
Social Data across functions of organizations at this conference
Note LinkedIns Taxonomy doesnt match the categories Altimeter used when devising their survey and the results are not an exact match
Takeaways and Learnings
1 Use LinkedIn to extend out Third Party Survey Data (Qualitative Data)
2 Organizations can better understand their
Social Data readiness using LinkedIn Facebook and Twitter
3 Social Data needs to be formalized so it can be used at an Enterprise Level
Source httpdionhinchcliffecom20120501social-business-in-australia-in-2012
Sneak Peek
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a
major interest as well as the subject of a new course
Rutgers
Two reasons why people share and spread the word - psychological and Social motivations
Encode Emotions
Launching Soon
QuestionsMarshall SponderWebMetricsGuru IncWebMetricsGurucom
nowseogmailcomwebmetricsguru
Thank You
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-
Social Data is barely recognized in the business processes of companies represented at this conference
httpsemphonicblogscomsemangel201110social-media-measurement-and-analyticshtml
14436Total
9 with Social in title
442 CRM Total
27 Social in title 2
0 Social in Title 0
3 with Social in Title 1
Source LinkedIn
344 Total
144Total
1522Total
0 with Social in Title
4523 Total
4 have social in Title
Social Data is often not formalized standardized or centralized
httpsemphonicblogscomsemangel201110social-media-measurement-and-analyticshtml
14436Total
9 with Social in title
442 CRM Total
27 Social in title 2
0 Social in Title 0
3 with Social in Title 1
Source LinkedIn
344 Total
144Total
1522Total
106 PRwith some
connection to Social Media
31
17with some
connection to Social Media
12
213with some
connection to Social Media
14
25with some
connection to Social Media
6
0 with Social in Title
4523 Total
136with some
connection to Social Media
3
4 have social in Title
37with some
connection to Social Media
3
Rubricsare
Needed to
Evaluate Social Data Work
httpwwwtoucanedcomARTproductRubricCardsjpg
Rubric Is 1 your companys headcount made up of analysts working with Social Data
Hint Use LinkedIn searches on company name where analytics or analysthttpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
662169or 9997
2088or 3
Not enough Analysts - 03 of the employees of work with social data attending this event
Employees of companies at this conference onLinkedin
Analysts in those companies involved withsocial data integration
Social Data Analysts may often lack visibility to the Exec Suite
Hint You can mine FollowerwonkTwitter Facebook Graph Search and LinkedIn to find out how many are visible in Social Media and what they are saying
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Analysts working with Social Data are focused on growing the business
LinkedIn Search Query generating the statistics appearing on the last few slides
httpwwwlinkedincomvsearchpkeywords=22social20media2220OR2022social20data22amptitle=Analytics20OR20AnalystampopenAdvancedForm=trueamptitleScope=CamplocationType=IampcountryCode=usampf_CC=172013071550238125321103197221882120733641035221318641431170347252467439915342127360035894969112823802775403716691841450111164128346012311573299286282245993240386336963316300916322534112551567033884207257654813043851397160216388615974255165109476815735346471879267749994345472976165471306534333549163347163787210916575578879112340919294675763915264427149729871632347262166905165022589216417821934960915215080314416588815648459371978791165222281890621011152912619540025527301321210499212518163025238581885227303203831885862572409923288810027451503601948895165493350986108924113332362268220amprsid=3126411384560508886amporig=MDYS
Use this approach to look at any companyrsquos culture
Hint Use Facebook Graph Search and Facebook Advertising - this is outside of the 1 percent head count search on LinkedIn
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
httpswwwfacebookcomsearch108146069213926job-liker-unionemployeespresent218566214841042employeespresentintersect
4K 4 Execs
Herersquos a example using LinkedIn Premium - 18 CXOVPrsquos at 3M have a connection with Social Data
httpwwwlinkedincomvsearchptype=peopleampkeywords=22social20media2220OR2022social20data22amporig=FCTDamprsid=3126411384646507771amppageKey=voltron_people_search_internal_jspampopenFacets=NGCCSEampf_CC=1864ampf_SE=34
Executives can use LinkedIn and Facebook Data to get a quick snap shot at the Convergence Readiness of your
organization
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Methodology can be used to extend 3rd party research such as Altimter
httpwwwslidesharenetAltimeterslides-social-data-intelligence-webinar-by-susan-etlinger
LinkedIn can provide organizations attending this conference with additional data to better leverage 3rd party market
research
Source LinkedIn Searches - 5042 accounts total
Sensor data wearable computers and augmented reality are where the next business boom lies but there are few resources yet devoted to this area
Social Data across functions of organizations at this conference
Note LinkedIns Taxonomy doesnt match the categories Altimeter used when devising their survey and the results are not an exact match
Takeaways and Learnings
1 Use LinkedIn to extend out Third Party Survey Data (Qualitative Data)
2 Organizations can better understand their
Social Data readiness using LinkedIn Facebook and Twitter
3 Social Data needs to be formalized so it can be used at an Enterprise Level
Source httpdionhinchcliffecom20120501social-business-in-australia-in-2012
Sneak Peek
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a
major interest as well as the subject of a new course
Rutgers
Two reasons why people share and spread the word - psychological and Social motivations
Encode Emotions
Launching Soon
QuestionsMarshall SponderWebMetricsGuru IncWebMetricsGurucom
nowseogmailcomwebmetricsguru
Thank You
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-
Social Data is often not formalized standardized or centralized
httpsemphonicblogscomsemangel201110social-media-measurement-and-analyticshtml
14436Total
9 with Social in title
442 CRM Total
27 Social in title 2
0 Social in Title 0
3 with Social in Title 1
Source LinkedIn
344 Total
144Total
1522Total
106 PRwith some
connection to Social Media
31
17with some
connection to Social Media
12
213with some
connection to Social Media
14
25with some
connection to Social Media
6
0 with Social in Title
4523 Total
136with some
connection to Social Media
3
4 have social in Title
37with some
connection to Social Media
3
Rubricsare
Needed to
Evaluate Social Data Work
httpwwwtoucanedcomARTproductRubricCardsjpg
Rubric Is 1 your companys headcount made up of analysts working with Social Data
Hint Use LinkedIn searches on company name where analytics or analysthttpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
662169or 9997
2088or 3
Not enough Analysts - 03 of the employees of work with social data attending this event
Employees of companies at this conference onLinkedin
Analysts in those companies involved withsocial data integration
Social Data Analysts may often lack visibility to the Exec Suite
Hint You can mine FollowerwonkTwitter Facebook Graph Search and LinkedIn to find out how many are visible in Social Media and what they are saying
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Analysts working with Social Data are focused on growing the business
LinkedIn Search Query generating the statistics appearing on the last few slides
httpwwwlinkedincomvsearchpkeywords=22social20media2220OR2022social20data22amptitle=Analytics20OR20AnalystampopenAdvancedForm=trueamptitleScope=CamplocationType=IampcountryCode=usampf_CC=172013071550238125321103197221882120733641035221318641431170347252467439915342127360035894969112823802775403716691841450111164128346012311573299286282245993240386336963316300916322534112551567033884207257654813043851397160216388615974255165109476815735346471879267749994345472976165471306534333549163347163787210916575578879112340919294675763915264427149729871632347262166905165022589216417821934960915215080314416588815648459371978791165222281890621011152912619540025527301321210499212518163025238581885227303203831885862572409923288810027451503601948895165493350986108924113332362268220amprsid=3126411384560508886amporig=MDYS
Use this approach to look at any companyrsquos culture
Hint Use Facebook Graph Search and Facebook Advertising - this is outside of the 1 percent head count search on LinkedIn
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
httpswwwfacebookcomsearch108146069213926job-liker-unionemployeespresent218566214841042employeespresentintersect
4K 4 Execs
Herersquos a example using LinkedIn Premium - 18 CXOVPrsquos at 3M have a connection with Social Data
httpwwwlinkedincomvsearchptype=peopleampkeywords=22social20media2220OR2022social20data22amporig=FCTDamprsid=3126411384646507771amppageKey=voltron_people_search_internal_jspampopenFacets=NGCCSEampf_CC=1864ampf_SE=34
Executives can use LinkedIn and Facebook Data to get a quick snap shot at the Convergence Readiness of your
organization
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Methodology can be used to extend 3rd party research such as Altimter
httpwwwslidesharenetAltimeterslides-social-data-intelligence-webinar-by-susan-etlinger
LinkedIn can provide organizations attending this conference with additional data to better leverage 3rd party market
research
Source LinkedIn Searches - 5042 accounts total
Sensor data wearable computers and augmented reality are where the next business boom lies but there are few resources yet devoted to this area
Social Data across functions of organizations at this conference
Note LinkedIns Taxonomy doesnt match the categories Altimeter used when devising their survey and the results are not an exact match
Takeaways and Learnings
1 Use LinkedIn to extend out Third Party Survey Data (Qualitative Data)
2 Organizations can better understand their
Social Data readiness using LinkedIn Facebook and Twitter
3 Social Data needs to be formalized so it can be used at an Enterprise Level
Source httpdionhinchcliffecom20120501social-business-in-australia-in-2012
Sneak Peek
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a
major interest as well as the subject of a new course
Rutgers
Two reasons why people share and spread the word - psychological and Social motivations
Encode Emotions
Launching Soon
QuestionsMarshall SponderWebMetricsGuru IncWebMetricsGurucom
nowseogmailcomwebmetricsguru
Thank You
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-
Rubricsare
Needed to
Evaluate Social Data Work
httpwwwtoucanedcomARTproductRubricCardsjpg
Rubric Is 1 your companys headcount made up of analysts working with Social Data
Hint Use LinkedIn searches on company name where analytics or analysthttpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
662169or 9997
2088or 3
Not enough Analysts - 03 of the employees of work with social data attending this event
Employees of companies at this conference onLinkedin
Analysts in those companies involved withsocial data integration
Social Data Analysts may often lack visibility to the Exec Suite
Hint You can mine FollowerwonkTwitter Facebook Graph Search and LinkedIn to find out how many are visible in Social Media and what they are saying
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Analysts working with Social Data are focused on growing the business
LinkedIn Search Query generating the statistics appearing on the last few slides
httpwwwlinkedincomvsearchpkeywords=22social20media2220OR2022social20data22amptitle=Analytics20OR20AnalystampopenAdvancedForm=trueamptitleScope=CamplocationType=IampcountryCode=usampf_CC=172013071550238125321103197221882120733641035221318641431170347252467439915342127360035894969112823802775403716691841450111164128346012311573299286282245993240386336963316300916322534112551567033884207257654813043851397160216388615974255165109476815735346471879267749994345472976165471306534333549163347163787210916575578879112340919294675763915264427149729871632347262166905165022589216417821934960915215080314416588815648459371978791165222281890621011152912619540025527301321210499212518163025238581885227303203831885862572409923288810027451503601948895165493350986108924113332362268220amprsid=3126411384560508886amporig=MDYS
Use this approach to look at any companyrsquos culture
Hint Use Facebook Graph Search and Facebook Advertising - this is outside of the 1 percent head count search on LinkedIn
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
httpswwwfacebookcomsearch108146069213926job-liker-unionemployeespresent218566214841042employeespresentintersect
4K 4 Execs
Herersquos a example using LinkedIn Premium - 18 CXOVPrsquos at 3M have a connection with Social Data
httpwwwlinkedincomvsearchptype=peopleampkeywords=22social20media2220OR2022social20data22amporig=FCTDamprsid=3126411384646507771amppageKey=voltron_people_search_internal_jspampopenFacets=NGCCSEampf_CC=1864ampf_SE=34
Executives can use LinkedIn and Facebook Data to get a quick snap shot at the Convergence Readiness of your
organization
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Methodology can be used to extend 3rd party research such as Altimter
httpwwwslidesharenetAltimeterslides-social-data-intelligence-webinar-by-susan-etlinger
LinkedIn can provide organizations attending this conference with additional data to better leverage 3rd party market
research
Source LinkedIn Searches - 5042 accounts total
Sensor data wearable computers and augmented reality are where the next business boom lies but there are few resources yet devoted to this area
Social Data across functions of organizations at this conference
Note LinkedIns Taxonomy doesnt match the categories Altimeter used when devising their survey and the results are not an exact match
Takeaways and Learnings
1 Use LinkedIn to extend out Third Party Survey Data (Qualitative Data)
2 Organizations can better understand their
Social Data readiness using LinkedIn Facebook and Twitter
3 Social Data needs to be formalized so it can be used at an Enterprise Level
Source httpdionhinchcliffecom20120501social-business-in-australia-in-2012
Sneak Peek
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a
major interest as well as the subject of a new course
Rutgers
Two reasons why people share and spread the word - psychological and Social motivations
Encode Emotions
Launching Soon
QuestionsMarshall SponderWebMetricsGuru IncWebMetricsGurucom
nowseogmailcomwebmetricsguru
Thank You
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-
Rubric Is 1 your companys headcount made up of analysts working with Social Data
Hint Use LinkedIn searches on company name where analytics or analysthttpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
662169or 9997
2088or 3
Not enough Analysts - 03 of the employees of work with social data attending this event
Employees of companies at this conference onLinkedin
Analysts in those companies involved withsocial data integration
Social Data Analysts may often lack visibility to the Exec Suite
Hint You can mine FollowerwonkTwitter Facebook Graph Search and LinkedIn to find out how many are visible in Social Media and what they are saying
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Analysts working with Social Data are focused on growing the business
LinkedIn Search Query generating the statistics appearing on the last few slides
httpwwwlinkedincomvsearchpkeywords=22social20media2220OR2022social20data22amptitle=Analytics20OR20AnalystampopenAdvancedForm=trueamptitleScope=CamplocationType=IampcountryCode=usampf_CC=172013071550238125321103197221882120733641035221318641431170347252467439915342127360035894969112823802775403716691841450111164128346012311573299286282245993240386336963316300916322534112551567033884207257654813043851397160216388615974255165109476815735346471879267749994345472976165471306534333549163347163787210916575578879112340919294675763915264427149729871632347262166905165022589216417821934960915215080314416588815648459371978791165222281890621011152912619540025527301321210499212518163025238581885227303203831885862572409923288810027451503601948895165493350986108924113332362268220amprsid=3126411384560508886amporig=MDYS
Use this approach to look at any companyrsquos culture
Hint Use Facebook Graph Search and Facebook Advertising - this is outside of the 1 percent head count search on LinkedIn
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
httpswwwfacebookcomsearch108146069213926job-liker-unionemployeespresent218566214841042employeespresentintersect
4K 4 Execs
Herersquos a example using LinkedIn Premium - 18 CXOVPrsquos at 3M have a connection with Social Data
httpwwwlinkedincomvsearchptype=peopleampkeywords=22social20media2220OR2022social20data22amporig=FCTDamprsid=3126411384646507771amppageKey=voltron_people_search_internal_jspampopenFacets=NGCCSEampf_CC=1864ampf_SE=34
Executives can use LinkedIn and Facebook Data to get a quick snap shot at the Convergence Readiness of your
organization
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Methodology can be used to extend 3rd party research such as Altimter
httpwwwslidesharenetAltimeterslides-social-data-intelligence-webinar-by-susan-etlinger
LinkedIn can provide organizations attending this conference with additional data to better leverage 3rd party market
research
Source LinkedIn Searches - 5042 accounts total
Sensor data wearable computers and augmented reality are where the next business boom lies but there are few resources yet devoted to this area
Social Data across functions of organizations at this conference
Note LinkedIns Taxonomy doesnt match the categories Altimeter used when devising their survey and the results are not an exact match
Takeaways and Learnings
1 Use LinkedIn to extend out Third Party Survey Data (Qualitative Data)
2 Organizations can better understand their
Social Data readiness using LinkedIn Facebook and Twitter
3 Social Data needs to be formalized so it can be used at an Enterprise Level
Source httpdionhinchcliffecom20120501social-business-in-australia-in-2012
Sneak Peek
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a
major interest as well as the subject of a new course
Rutgers
Two reasons why people share and spread the word - psychological and Social motivations
Encode Emotions
Launching Soon
QuestionsMarshall SponderWebMetricsGuru IncWebMetricsGurucom
nowseogmailcomwebmetricsguru
Thank You
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-
662169or 9997
2088or 3
Not enough Analysts - 03 of the employees of work with social data attending this event
Employees of companies at this conference onLinkedin
Analysts in those companies involved withsocial data integration
Social Data Analysts may often lack visibility to the Exec Suite
Hint You can mine FollowerwonkTwitter Facebook Graph Search and LinkedIn to find out how many are visible in Social Media and what they are saying
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Analysts working with Social Data are focused on growing the business
LinkedIn Search Query generating the statistics appearing on the last few slides
httpwwwlinkedincomvsearchpkeywords=22social20media2220OR2022social20data22amptitle=Analytics20OR20AnalystampopenAdvancedForm=trueamptitleScope=CamplocationType=IampcountryCode=usampf_CC=172013071550238125321103197221882120733641035221318641431170347252467439915342127360035894969112823802775403716691841450111164128346012311573299286282245993240386336963316300916322534112551567033884207257654813043851397160216388615974255165109476815735346471879267749994345472976165471306534333549163347163787210916575578879112340919294675763915264427149729871632347262166905165022589216417821934960915215080314416588815648459371978791165222281890621011152912619540025527301321210499212518163025238581885227303203831885862572409923288810027451503601948895165493350986108924113332362268220amprsid=3126411384560508886amporig=MDYS
Use this approach to look at any companyrsquos culture
Hint Use Facebook Graph Search and Facebook Advertising - this is outside of the 1 percent head count search on LinkedIn
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
httpswwwfacebookcomsearch108146069213926job-liker-unionemployeespresent218566214841042employeespresentintersect
4K 4 Execs
Herersquos a example using LinkedIn Premium - 18 CXOVPrsquos at 3M have a connection with Social Data
httpwwwlinkedincomvsearchptype=peopleampkeywords=22social20media2220OR2022social20data22amporig=FCTDamprsid=3126411384646507771amppageKey=voltron_people_search_internal_jspampopenFacets=NGCCSEampf_CC=1864ampf_SE=34
Executives can use LinkedIn and Facebook Data to get a quick snap shot at the Convergence Readiness of your
organization
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Methodology can be used to extend 3rd party research such as Altimter
httpwwwslidesharenetAltimeterslides-social-data-intelligence-webinar-by-susan-etlinger
LinkedIn can provide organizations attending this conference with additional data to better leverage 3rd party market
research
Source LinkedIn Searches - 5042 accounts total
Sensor data wearable computers and augmented reality are where the next business boom lies but there are few resources yet devoted to this area
Social Data across functions of organizations at this conference
Note LinkedIns Taxonomy doesnt match the categories Altimeter used when devising their survey and the results are not an exact match
Takeaways and Learnings
1 Use LinkedIn to extend out Third Party Survey Data (Qualitative Data)
2 Organizations can better understand their
Social Data readiness using LinkedIn Facebook and Twitter
3 Social Data needs to be formalized so it can be used at an Enterprise Level
Source httpdionhinchcliffecom20120501social-business-in-australia-in-2012
Sneak Peek
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a
major interest as well as the subject of a new course
Rutgers
Two reasons why people share and spread the word - psychological and Social motivations
Encode Emotions
Launching Soon
QuestionsMarshall SponderWebMetricsGuru IncWebMetricsGurucom
nowseogmailcomwebmetricsguru
Thank You
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-
Social Data Analysts may often lack visibility to the Exec Suite
Hint You can mine FollowerwonkTwitter Facebook Graph Search and LinkedIn to find out how many are visible in Social Media and what they are saying
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Analysts working with Social Data are focused on growing the business
LinkedIn Search Query generating the statistics appearing on the last few slides
httpwwwlinkedincomvsearchpkeywords=22social20media2220OR2022social20data22amptitle=Analytics20OR20AnalystampopenAdvancedForm=trueamptitleScope=CamplocationType=IampcountryCode=usampf_CC=172013071550238125321103197221882120733641035221318641431170347252467439915342127360035894969112823802775403716691841450111164128346012311573299286282245993240386336963316300916322534112551567033884207257654813043851397160216388615974255165109476815735346471879267749994345472976165471306534333549163347163787210916575578879112340919294675763915264427149729871632347262166905165022589216417821934960915215080314416588815648459371978791165222281890621011152912619540025527301321210499212518163025238581885227303203831885862572409923288810027451503601948895165493350986108924113332362268220amprsid=3126411384560508886amporig=MDYS
Use this approach to look at any companyrsquos culture
Hint Use Facebook Graph Search and Facebook Advertising - this is outside of the 1 percent head count search on LinkedIn
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
httpswwwfacebookcomsearch108146069213926job-liker-unionemployeespresent218566214841042employeespresentintersect
4K 4 Execs
Herersquos a example using LinkedIn Premium - 18 CXOVPrsquos at 3M have a connection with Social Data
httpwwwlinkedincomvsearchptype=peopleampkeywords=22social20media2220OR2022social20data22amporig=FCTDamprsid=3126411384646507771amppageKey=voltron_people_search_internal_jspampopenFacets=NGCCSEampf_CC=1864ampf_SE=34
Executives can use LinkedIn and Facebook Data to get a quick snap shot at the Convergence Readiness of your
organization
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Methodology can be used to extend 3rd party research such as Altimter
httpwwwslidesharenetAltimeterslides-social-data-intelligence-webinar-by-susan-etlinger
LinkedIn can provide organizations attending this conference with additional data to better leverage 3rd party market
research
Source LinkedIn Searches - 5042 accounts total
Sensor data wearable computers and augmented reality are where the next business boom lies but there are few resources yet devoted to this area
Social Data across functions of organizations at this conference
Note LinkedIns Taxonomy doesnt match the categories Altimeter used when devising their survey and the results are not an exact match
Takeaways and Learnings
1 Use LinkedIn to extend out Third Party Survey Data (Qualitative Data)
2 Organizations can better understand their
Social Data readiness using LinkedIn Facebook and Twitter
3 Social Data needs to be formalized so it can be used at an Enterprise Level
Source httpdionhinchcliffecom20120501social-business-in-australia-in-2012
Sneak Peek
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a
major interest as well as the subject of a new course
Rutgers
Two reasons why people share and spread the word - psychological and Social motivations
Encode Emotions
Launching Soon
QuestionsMarshall SponderWebMetricsGuru IncWebMetricsGurucom
nowseogmailcomwebmetricsguru
Thank You
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-
Analysts working with Social Data are focused on growing the business
LinkedIn Search Query generating the statistics appearing on the last few slides
httpwwwlinkedincomvsearchpkeywords=22social20media2220OR2022social20data22amptitle=Analytics20OR20AnalystampopenAdvancedForm=trueamptitleScope=CamplocationType=IampcountryCode=usampf_CC=172013071550238125321103197221882120733641035221318641431170347252467439915342127360035894969112823802775403716691841450111164128346012311573299286282245993240386336963316300916322534112551567033884207257654813043851397160216388615974255165109476815735346471879267749994345472976165471306534333549163347163787210916575578879112340919294675763915264427149729871632347262166905165022589216417821934960915215080314416588815648459371978791165222281890621011152912619540025527301321210499212518163025238581885227303203831885862572409923288810027451503601948895165493350986108924113332362268220amprsid=3126411384560508886amporig=MDYS
Use this approach to look at any companyrsquos culture
Hint Use Facebook Graph Search and Facebook Advertising - this is outside of the 1 percent head count search on LinkedIn
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
httpswwwfacebookcomsearch108146069213926job-liker-unionemployeespresent218566214841042employeespresentintersect
4K 4 Execs
Herersquos a example using LinkedIn Premium - 18 CXOVPrsquos at 3M have a connection with Social Data
httpwwwlinkedincomvsearchptype=peopleampkeywords=22social20media2220OR2022social20data22amporig=FCTDamprsid=3126411384646507771amppageKey=voltron_people_search_internal_jspampopenFacets=NGCCSEampf_CC=1864ampf_SE=34
Executives can use LinkedIn and Facebook Data to get a quick snap shot at the Convergence Readiness of your
organization
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Methodology can be used to extend 3rd party research such as Altimter
httpwwwslidesharenetAltimeterslides-social-data-intelligence-webinar-by-susan-etlinger
LinkedIn can provide organizations attending this conference with additional data to better leverage 3rd party market
research
Source LinkedIn Searches - 5042 accounts total
Sensor data wearable computers and augmented reality are where the next business boom lies but there are few resources yet devoted to this area
Social Data across functions of organizations at this conference
Note LinkedIns Taxonomy doesnt match the categories Altimeter used when devising their survey and the results are not an exact match
Takeaways and Learnings
1 Use LinkedIn to extend out Third Party Survey Data (Qualitative Data)
2 Organizations can better understand their
Social Data readiness using LinkedIn Facebook and Twitter
3 Social Data needs to be formalized so it can be used at an Enterprise Level
Source httpdionhinchcliffecom20120501social-business-in-australia-in-2012
Sneak Peek
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a
major interest as well as the subject of a new course
Rutgers
Two reasons why people share and spread the word - psychological and Social motivations
Encode Emotions
Launching Soon
QuestionsMarshall SponderWebMetricsGuru IncWebMetricsGurucom
nowseogmailcomwebmetricsguru
Thank You
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-
LinkedIn Search Query generating the statistics appearing on the last few slides
httpwwwlinkedincomvsearchpkeywords=22social20media2220OR2022social20data22amptitle=Analytics20OR20AnalystampopenAdvancedForm=trueamptitleScope=CamplocationType=IampcountryCode=usampf_CC=172013071550238125321103197221882120733641035221318641431170347252467439915342127360035894969112823802775403716691841450111164128346012311573299286282245993240386336963316300916322534112551567033884207257654813043851397160216388615974255165109476815735346471879267749994345472976165471306534333549163347163787210916575578879112340919294675763915264427149729871632347262166905165022589216417821934960915215080314416588815648459371978791165222281890621011152912619540025527301321210499212518163025238581885227303203831885862572409923288810027451503601948895165493350986108924113332362268220amprsid=3126411384560508886amporig=MDYS
Use this approach to look at any companyrsquos culture
Hint Use Facebook Graph Search and Facebook Advertising - this is outside of the 1 percent head count search on LinkedIn
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
httpswwwfacebookcomsearch108146069213926job-liker-unionemployeespresent218566214841042employeespresentintersect
4K 4 Execs
Herersquos a example using LinkedIn Premium - 18 CXOVPrsquos at 3M have a connection with Social Data
httpwwwlinkedincomvsearchptype=peopleampkeywords=22social20media2220OR2022social20data22amporig=FCTDamprsid=3126411384646507771amppageKey=voltron_people_search_internal_jspampopenFacets=NGCCSEampf_CC=1864ampf_SE=34
Executives can use LinkedIn and Facebook Data to get a quick snap shot at the Convergence Readiness of your
organization
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Methodology can be used to extend 3rd party research such as Altimter
httpwwwslidesharenetAltimeterslides-social-data-intelligence-webinar-by-susan-etlinger
LinkedIn can provide organizations attending this conference with additional data to better leverage 3rd party market
research
Source LinkedIn Searches - 5042 accounts total
Sensor data wearable computers and augmented reality are where the next business boom lies but there are few resources yet devoted to this area
Social Data across functions of organizations at this conference
Note LinkedIns Taxonomy doesnt match the categories Altimeter used when devising their survey and the results are not an exact match
Takeaways and Learnings
1 Use LinkedIn to extend out Third Party Survey Data (Qualitative Data)
2 Organizations can better understand their
Social Data readiness using LinkedIn Facebook and Twitter
3 Social Data needs to be formalized so it can be used at an Enterprise Level
Source httpdionhinchcliffecom20120501social-business-in-australia-in-2012
Sneak Peek
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a
major interest as well as the subject of a new course
Rutgers
Two reasons why people share and spread the word - psychological and Social motivations
Encode Emotions
Launching Soon
QuestionsMarshall SponderWebMetricsGuru IncWebMetricsGurucom
nowseogmailcomwebmetricsguru
Thank You
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-
Use this approach to look at any companyrsquos culture
Hint Use Facebook Graph Search and Facebook Advertising - this is outside of the 1 percent head count search on LinkedIn
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
httpswwwfacebookcomsearch108146069213926job-liker-unionemployeespresent218566214841042employeespresentintersect
4K 4 Execs
Herersquos a example using LinkedIn Premium - 18 CXOVPrsquos at 3M have a connection with Social Data
httpwwwlinkedincomvsearchptype=peopleampkeywords=22social20media2220OR2022social20data22amporig=FCTDamprsid=3126411384646507771amppageKey=voltron_people_search_internal_jspampopenFacets=NGCCSEampf_CC=1864ampf_SE=34
Executives can use LinkedIn and Facebook Data to get a quick snap shot at the Convergence Readiness of your
organization
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Methodology can be used to extend 3rd party research such as Altimter
httpwwwslidesharenetAltimeterslides-social-data-intelligence-webinar-by-susan-etlinger
LinkedIn can provide organizations attending this conference with additional data to better leverage 3rd party market
research
Source LinkedIn Searches - 5042 accounts total
Sensor data wearable computers and augmented reality are where the next business boom lies but there are few resources yet devoted to this area
Social Data across functions of organizations at this conference
Note LinkedIns Taxonomy doesnt match the categories Altimeter used when devising their survey and the results are not an exact match
Takeaways and Learnings
1 Use LinkedIn to extend out Third Party Survey Data (Qualitative Data)
2 Organizations can better understand their
Social Data readiness using LinkedIn Facebook and Twitter
3 Social Data needs to be formalized so it can be used at an Enterprise Level
Source httpdionhinchcliffecom20120501social-business-in-australia-in-2012
Sneak Peek
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a
major interest as well as the subject of a new course
Rutgers
Two reasons why people share and spread the word - psychological and Social motivations
Encode Emotions
Launching Soon
QuestionsMarshall SponderWebMetricsGuru IncWebMetricsGurucom
nowseogmailcomwebmetricsguru
Thank You
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-
Herersquos a example using LinkedIn Premium - 18 CXOVPrsquos at 3M have a connection with Social Data
httpwwwlinkedincomvsearchptype=peopleampkeywords=22social20media2220OR2022social20data22amporig=FCTDamprsid=3126411384646507771amppageKey=voltron_people_search_internal_jspampopenFacets=NGCCSEampf_CC=1864ampf_SE=34
Executives can use LinkedIn and Facebook Data to get a quick snap shot at the Convergence Readiness of your
organization
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Methodology can be used to extend 3rd party research such as Altimter
httpwwwslidesharenetAltimeterslides-social-data-intelligence-webinar-by-susan-etlinger
LinkedIn can provide organizations attending this conference with additional data to better leverage 3rd party market
research
Source LinkedIn Searches - 5042 accounts total
Sensor data wearable computers and augmented reality are where the next business boom lies but there are few resources yet devoted to this area
Social Data across functions of organizations at this conference
Note LinkedIns Taxonomy doesnt match the categories Altimeter used when devising their survey and the results are not an exact match
Takeaways and Learnings
1 Use LinkedIn to extend out Third Party Survey Data (Qualitative Data)
2 Organizations can better understand their
Social Data readiness using LinkedIn Facebook and Twitter
3 Social Data needs to be formalized so it can be used at an Enterprise Level
Source httpdionhinchcliffecom20120501social-business-in-australia-in-2012
Sneak Peek
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a
major interest as well as the subject of a new course
Rutgers
Two reasons why people share and spread the word - psychological and Social motivations
Encode Emotions
Launching Soon
QuestionsMarshall SponderWebMetricsGuru IncWebMetricsGurucom
nowseogmailcomwebmetricsguru
Thank You
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-
Executives can use LinkedIn and Facebook Data to get a quick snap shot at the Convergence Readiness of your
organization
httpwwwclickzcomclickzcolumn2290887the-1-percent-rubric-5-questions-leading-to-convergence
Methodology can be used to extend 3rd party research such as Altimter
httpwwwslidesharenetAltimeterslides-social-data-intelligence-webinar-by-susan-etlinger
LinkedIn can provide organizations attending this conference with additional data to better leverage 3rd party market
research
Source LinkedIn Searches - 5042 accounts total
Sensor data wearable computers and augmented reality are where the next business boom lies but there are few resources yet devoted to this area
Social Data across functions of organizations at this conference
Note LinkedIns Taxonomy doesnt match the categories Altimeter used when devising their survey and the results are not an exact match
Takeaways and Learnings
1 Use LinkedIn to extend out Third Party Survey Data (Qualitative Data)
2 Organizations can better understand their
Social Data readiness using LinkedIn Facebook and Twitter
3 Social Data needs to be formalized so it can be used at an Enterprise Level
Source httpdionhinchcliffecom20120501social-business-in-australia-in-2012
Sneak Peek
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a
major interest as well as the subject of a new course
Rutgers
Two reasons why people share and spread the word - psychological and Social motivations
Encode Emotions
Launching Soon
QuestionsMarshall SponderWebMetricsGuru IncWebMetricsGurucom
nowseogmailcomwebmetricsguru
Thank You
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-
Methodology can be used to extend 3rd party research such as Altimter
httpwwwslidesharenetAltimeterslides-social-data-intelligence-webinar-by-susan-etlinger
LinkedIn can provide organizations attending this conference with additional data to better leverage 3rd party market
research
Source LinkedIn Searches - 5042 accounts total
Sensor data wearable computers and augmented reality are where the next business boom lies but there are few resources yet devoted to this area
Social Data across functions of organizations at this conference
Note LinkedIns Taxonomy doesnt match the categories Altimeter used when devising their survey and the results are not an exact match
Takeaways and Learnings
1 Use LinkedIn to extend out Third Party Survey Data (Qualitative Data)
2 Organizations can better understand their
Social Data readiness using LinkedIn Facebook and Twitter
3 Social Data needs to be formalized so it can be used at an Enterprise Level
Source httpdionhinchcliffecom20120501social-business-in-australia-in-2012
Sneak Peek
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a
major interest as well as the subject of a new course
Rutgers
Two reasons why people share and spread the word - psychological and Social motivations
Encode Emotions
Launching Soon
QuestionsMarshall SponderWebMetricsGuru IncWebMetricsGurucom
nowseogmailcomwebmetricsguru
Thank You
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-
LinkedIn can provide organizations attending this conference with additional data to better leverage 3rd party market
research
Source LinkedIn Searches - 5042 accounts total
Sensor data wearable computers and augmented reality are where the next business boom lies but there are few resources yet devoted to this area
Social Data across functions of organizations at this conference
Note LinkedIns Taxonomy doesnt match the categories Altimeter used when devising their survey and the results are not an exact match
Takeaways and Learnings
1 Use LinkedIn to extend out Third Party Survey Data (Qualitative Data)
2 Organizations can better understand their
Social Data readiness using LinkedIn Facebook and Twitter
3 Social Data needs to be formalized so it can be used at an Enterprise Level
Source httpdionhinchcliffecom20120501social-business-in-australia-in-2012
Sneak Peek
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a
major interest as well as the subject of a new course
Rutgers
Two reasons why people share and spread the word - psychological and Social motivations
Encode Emotions
Launching Soon
QuestionsMarshall SponderWebMetricsGuru IncWebMetricsGurucom
nowseogmailcomwebmetricsguru
Thank You
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-
Social Data across functions of organizations at this conference
Note LinkedIns Taxonomy doesnt match the categories Altimeter used when devising their survey and the results are not an exact match
Takeaways and Learnings
1 Use LinkedIn to extend out Third Party Survey Data (Qualitative Data)
2 Organizations can better understand their
Social Data readiness using LinkedIn Facebook and Twitter
3 Social Data needs to be formalized so it can be used at an Enterprise Level
Source httpdionhinchcliffecom20120501social-business-in-australia-in-2012
Sneak Peek
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a
major interest as well as the subject of a new course
Rutgers
Two reasons why people share and spread the word - psychological and Social motivations
Encode Emotions
Launching Soon
QuestionsMarshall SponderWebMetricsGuru IncWebMetricsGurucom
nowseogmailcomwebmetricsguru
Thank You
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-
Takeaways and Learnings
1 Use LinkedIn to extend out Third Party Survey Data (Qualitative Data)
2 Organizations can better understand their
Social Data readiness using LinkedIn Facebook and Twitter
3 Social Data needs to be formalized so it can be used at an Enterprise Level
Source httpdionhinchcliffecom20120501social-business-in-australia-in-2012
Sneak Peek
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a
major interest as well as the subject of a new course
Rutgers
Two reasons why people share and spread the word - psychological and Social motivations
Encode Emotions
Launching Soon
QuestionsMarshall SponderWebMetricsGuru IncWebMetricsGurucom
nowseogmailcomwebmetricsguru
Thank You
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-
1 Use LinkedIn to extend out Third Party Survey Data (Qualitative Data)
2 Organizations can better understand their
Social Data readiness using LinkedIn Facebook and Twitter
3 Social Data needs to be formalized so it can be used at an Enterprise Level
Source httpdionhinchcliffecom20120501social-business-in-australia-in-2012
Sneak Peek
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a
major interest as well as the subject of a new course
Rutgers
Two reasons why people share and spread the word - psychological and Social motivations
Encode Emotions
Launching Soon
QuestionsMarshall SponderWebMetricsGuru IncWebMetricsGurucom
nowseogmailcomwebmetricsguru
Thank You
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-
2 Organizations can better understand their
Social Data readiness using LinkedIn Facebook and Twitter
3 Social Data needs to be formalized so it can be used at an Enterprise Level
Source httpdionhinchcliffecom20120501social-business-in-australia-in-2012
Sneak Peek
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a
major interest as well as the subject of a new course
Rutgers
Two reasons why people share and spread the word - psychological and Social motivations
Encode Emotions
Launching Soon
QuestionsMarshall SponderWebMetricsGuru IncWebMetricsGurucom
nowseogmailcomwebmetricsguru
Thank You
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-
3 Social Data needs to be formalized so it can be used at an Enterprise Level
Source httpdionhinchcliffecom20120501social-business-in-australia-in-2012
Sneak Peek
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a
major interest as well as the subject of a new course
Rutgers
Two reasons why people share and spread the word - psychological and Social motivations
Encode Emotions
Launching Soon
QuestionsMarshall SponderWebMetricsGuru IncWebMetricsGurucom
nowseogmailcomwebmetricsguru
Thank You
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-
Sneak Peek
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a
major interest as well as the subject of a new course
Rutgers
Two reasons why people share and spread the word - psychological and Social motivations
Encode Emotions
Launching Soon
QuestionsMarshall SponderWebMetricsGuru IncWebMetricsGurucom
nowseogmailcomwebmetricsguru
Thank You
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-
Facegroup raquo
Twitter Video
Virality - Chris
Hadfield
Understanding how social media spreads has become a
major interest as well as the subject of a new course
Rutgers
Two reasons why people share and spread the word - psychological and Social motivations
Encode Emotions
Launching Soon
QuestionsMarshall SponderWebMetricsGuru IncWebMetricsGurucom
nowseogmailcomwebmetricsguru
Thank You
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-
Two reasons why people share and spread the word - psychological and Social motivations
Encode Emotions
Launching Soon
QuestionsMarshall SponderWebMetricsGuru IncWebMetricsGurucom
nowseogmailcomwebmetricsguru
Thank You
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-
Encode Emotions
Launching Soon
QuestionsMarshall SponderWebMetricsGuru IncWebMetricsGurucom
nowseogmailcomwebmetricsguru
Thank You
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-
Launching Soon
QuestionsMarshall SponderWebMetricsGuru IncWebMetricsGurucom
nowseogmailcomwebmetricsguru
Thank You
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-
QuestionsMarshall SponderWebMetricsGuru IncWebMetricsGurucom
nowseogmailcomwebmetricsguru
Thank You
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-
SOCIALMEDIAORGSUMMIT2013ORLANDO
Learn more about past andupcoming events
DECEMBER 9ndash11 2013
SOCIALMEDIAORGEVENTS
- SUM01_ORL_Slides_4x3-Sponder
- Marshall Sponder Deck v3pdf
- SUM01_ORL_Slides_4x3-END
-