enterprise social: yammer and sharepoint

#ESN #Yammer @nmoneypenny www.synxi.com

Enterprise Social:Yammer & SharePoint

Naomi Moneypenny

#ESN #Yammer @nmoneypenny www.synxi.com#ESN #Yammer @nmoneypenny www.synxi.com

Quick intro…Chief Technology Officer

at ManyWorlds, Inc.

Run the engineering team for Synxi - machine learning engine for personalized knowledge and expertise discovery in SharePoint and other collaborative environments such as Yammer & Tibbr platforms.

Internally responsible for our knowledge infrastructure – defacto CIO.

Passionate about user adoption and enterprise collaboration & innovation

geek

Technology forecasting and strategy manager at Shell, consulted at many Fortune 100 companies since

20+ patents in adaptive systems

Naomi Moneypenny [email protected]

3000+ followers on Twitter

3+3 dogs Astrophysicist

mailto:[email protected]


What We Will Cover

• Enterprise Social Imperative

• Yammer – what is it, why did MSFT acquire it

• Case Study

• Integrating SharePoint & Yammer

• Social Features in SharePoint 2013

• The Future


Line chart showing Social > Email

SOCIAL NETWORKING

EMAIL

# u

sers

2009

Sources: Comscore, Forrester Research

Line chart showing Social > Email

time

Tim

e s

pen

t on

line

PORTALS

SOCIAL NETWORKING

2011

The Communications Technology Revolution• Fueled by mobile technology, more people are now using

social networking websites than email or web portals.

time

› 800 million Facebook users with over 100 billion connections

› 300 million Twitter users with 1 billion tweets every 4 days

› 488 million mobile devices v 417 million PCs shipped in 2011


Why Enterprise Social?

28 hoursTime each week spent by knowledge workers writing e-mails, searching for information and collaborating internally

90% Proportion of companies that report some business benefit from them

70%

Proportion of companies using social technologies

20-25% Potential improvement possible in knowledge worker productivity

Source: McKinsey


Industrial Revolution


Learning Revolution

It’s all about adaptability – how efficiently we can change and learn, continuously

The biggest companies in an industry have the largest chance of disruption

Source: Deloitte

“The ability to learn faster than your competitors may be the only

sustainable competitive advantage.”

- Arie de Geus, The Living Company


Context

Locate Expertise

Share Knowledge

Serendipity

Findability of Content Facebook Generation

Email Generation


Sources of Value from Enterprise Social

Decentralize Alignment

Transparency Engagement

Decentralize decision making (to the people closest to the problem)

Alignment of employees’ higher level motivations, beyond process

Culture of transparency & constant improvement

Engage employees for ideas


Organizational Considerations• Corporate Culture• Governance• Avoid user confusion• Architecture – on premises/cloud etc• Requirements – one size fits all?• Business Case – hard and soft

benefits• Adoption – rollout program or

guerilla/viral?• User adoption metrics (qualitative &

quantitative)


Only two industries

call customers ‘users’…

Drug Dealers

IT

Why Do We Call Them ‘Users’?


Yammer

85% Fortune 500

8 MillionUsers

July 2012$1.2bn

Unique Testing Model

Apps/Public API

Home Network(yourdomain.com)

Partners

Suppliers

Customers

Yammer support networks

Collaborative inter-company networks

Can have public/private groups


Positioning

Better way to do email, distribution lists.

“Working Out Loud”, transparency of work.

Users can interact with Yammer

via mobile & email (great for adoption!)

Doesn’t compete with SharePoint but yes,

there is some overlap on social functionality.

"We think of

Exchange, SharePoint and Yammer now as

one product,this makes decision-making a lot faster."

Jeff Teper, CVP Microsoft Office Division

Future is conversation layer embedded into content creation layer


- Join http://www.yammer.com/spyam if you’d like to look around but don’t have a home network.- Or check your domain – often there’s a network you don’t know about;)

Demo


- Newest integration for SP 2013/O365- Light integration for SP 2010- Heavy integration for SP 2010- Wait for more…

Integrating Yammer & SharePoint


Newest Integration with SP2013

Activating Yammer for your organization is just the first step. Enterprise social is different than other solutions. To drive adoption and really get the value out of Yammer, you need a strategy, advocates, and openness to the way it will transform the way people in your organization work and communicate.

http://blog.yammer.com/blog/2013/05/the-open-connected-workplace-building-yammer-to-be-open.html


Yammer App in SharePoint 2013


Yammer Feed in SharePoint 2010


Adding Yammer Feed to MySite


Send Documents to Yammer from SP2010


Federated Search


Yammer Features (SP Specific)• View My Feed, Company Feed and Group Feeds• Post, reply and like messages• Attach files and links• Get notification alerts for new Yammer messages, @ replies

and likes*• Profile sync: Sync your SharePoint profile information with

Yammer, eliminating the need to complete two profiles*• Document and list item integration: Post documents and other

list items such as calendar events and tasks directly from SharePoint to Yammer*

• Unified search: Search SharePoint and Yammer content simultaneously from within SharePoint. Yammer message results are displayed alongside SharePoint results.

• Light embeddable feeds*• Admin configurations• Single Sign On


- Notes about our implementation- User confusion?- Business value (I have another presentation on this, email me if you’d like it)

Internal Case Study


ManyWorlds Case Study

• Using Yammer since Fall 2010• Reduction of over 90% in internal email• Groups are ‘open by default’ unless sensitive/legal• Primary conduit for collaboration, SharePoint as

repository• Initially adoption was good, but mimicked email,

i.e. 1 on 1 convos, not transparent • Heavy use of external networks • Code of conduct/behavior – peer governed • Hashtags vs. groups still an issue• Busy, vibrant network


Avoid User ConfusionGive users guidance on what tool to use when.

This should be specific to your company – how you use tools now

Transitory Active Collaboration Work Products

Current Team IM Yammer Group / Lync (Voice/Video)

Yammer then archive to SharePoint

Colleagues Yammer Yammer Group / Lync (Voice/Video)

Yammer then archive to SharePoint

Legal Email Specific Yammer group or SharePoint

SharePoint

Partners Email Yammer if on ext network, email, cc internal Yammer group

SharePoint

Customers Email Email/Lync SharePoint


Business Value…- Connection between international offices - Cost Savings (bandwidth/email)- Knowledge Worker Productivity- #yamwins


Decision Point: When will you migrate from SP2010 to SP2013?Are you already using Yammer?Evaluate what is useful your organization

Social Features in SharePoint 2013


Social FeaturesFeature SharePoint 2013 Yammer

Structured Discussions with moderation Yes Only groups

Likes Yes Yes

Follow Documents Yes Yes

Follow People Yes Yes

Follow Sites Yes (Networks)

Newsfeed Yes Yes

Activity Feeds Yes Yes

Tagging Managed Meta Data/Taxonomy

Folksonomy(not integrated with SP)

Award Badges (gamification) Yes in community sites

3rd Party Apps

Co-authoring of content items Wiki Pages/Notes/OWA*

eDiscovery Audit logs 3rd Party Apps*


Communities in 2013


Community Categories

Discussion threads& number of replies

Group Description

Hover over tiles to get more information on the category


Community Conversations


Community Owner Tools

Appears on home screen for owners

Moderators can be notified to review a posting


Rating Settings

All users who liked are visible


Configurable Award Levels

Reputation & Badging

Levels are per

Community


Ability to Gift Badges

Personal Score/ Progress

Notification

See top contributors by reputation and

best replies


Social Newsfeed

#ESN #Yammer @nmoneypenny www.synxi.com

The Future – Conversation & Context in Every App


Wrap Up

• Evaluate what business results you want in your organization, then look at social functionality

• Yammer & SharePoint play well together but there’s still a lot on the roadmap (exciting times March 2014…)

• Conversations will be embedded in all business systems


Thank you!

Naomi Moneypenny

Always happy to help, questions, comments, resources:[email protected]

www.Synxi.com

@nmoneypenny (I will follow you back on Twitter)

mailto:[email protected]

http://www.synxi.com/

enterprise social: yammer and sharepoint

Business

enterprise

social functionality

social features

henry ford

yammer amp

moneypennymanyworlds

topple rate

badges