Enterprise Thinking

Do it Better, Faster, Cheaper

EK

Spring 2008

Simple Information about Team

• Quantum Rally Sport - semi professional

• Founded in 2004

• Racing, renting Rally Cars, Recognized Dealer of Sparco

• Fiat Palio Kit Car

• Sponsors : TAT Beach Golf Hotel, Battery Energie Drink, Corendon Airlines

Simple Information about Rally

• Turkish Rally Championship – Group A

• 3 Asphalt, 4 Gravel = 9 Legs (Cities)

• 7 months

• 10 competitors

• Best position in the Competition is 3rd in 2006

• Redefining

• Managing Projects

• Critical Path Method

• Nightly Time Management

Agenda

Redefining

• Marketing Leadership Tool

• Challenges, Problems & Opportunities

New Competitive & Mega Advantages

By Redifining

How Does Redefining Work ?

1. Create a Statement of Challenge (SOC)

2. Reframe SOC

3. Scan Solutions

4. Redefine Solutions

5. Test Solutions/Smal & Large

7. Implement/Launch

8. Post Review

Try With Our Challenge – Create Statement Of Challenge

Our SOC: We cannot find new sponsors !

Test Challenge Before Reframe

Test Questions Column 1 Column 2

1. Is the CS one issue? Yes No

2. Is the CS in the present or future tense? Yes No

3. Is the CS a problem or solution? Problem Solution

4. Are the CS facts verifiable ? Yes No

5. Are the CS assumptions valid ? Yes No

6. Is the CS essential to your overall goal? Yes No

We cannot find new sponsors !

Reframe SOC

We cannot find new sponsors !

We should find new sponsors.We should find at least 2 new sponsors.

CRITERIA Column 1 Column 2

1. Is the Reframed SOC specific or generalized Specific Generalize

2. Is the Reframed SOC a positive opposite Yes No

3. Is the Reframed SOC in the ultimate form Yes No

What Would it Take ?

• What is always Better than Why

• Ask your statement with “what would it take?”

What Would It Take to find at least 2 new sponsors.

Scan Solutions

• Internet search (For Relevant Companies)

• Ask people around us.

• Send e-mail to all companies that we know.

• Call advertising agencies.

• Write a new sponsor letter.

Redefine Solutions - Realization

• Internet search (For Relevant Companies)

• Ask people around us.

• Send e-mail to all companies that we know.

• Call advertising agencies.

• Write a new sponsor letter.

What would it take.....

Test Solutions small & LARGE Scale

• Internet search (For Relevant Companies)

• Ask people around us.

• Send e-mail to all companies that we know.

• Call advertising agencies.

• Write a new sponsor letter.

PROJECT Time Impact On Team(1-100)

Total Money Invested

Priority

Upgrade Car to (Subaru – Evo) 11 week 95 $ 80,000 1

Extend the Garage 22 week 60 $ 20,000 3

Send Technicians to training 2 weeks 55 $ 10,000 2

Buy a Simulator 1 month 50 $ 40,000 4

Evaluating Projects

Activities Immediate Pred. Time

A. Test Cars (Impreza – Evo ) - 1 week

B. Make a Decision A 2 weeks

C. Order B 2 weeks

D. Ask TOSFED for FIA Homologation Documents B 1 week

E. Order Rollcage and In car Equ. D 3 week

F. Order Suspension and Engine upgrade Kits D 4 week

G. Load Roll-Cage & In-Car Equ. (down) E 1 week

H. Load Suspention and Engine Kits (UP) F, G 1 week

X. Test H 2 week

W. Setup X 1 week

Critical Path Method

A

W

X

H

G

F

E

D

C

B

Test Cars

S:0 F:1

Make a Decision

S:1 F:3

Order the Car

SW: 3 FW: 5

FIA Documents

S:3 F:4

Or. RC In Eq

S:4 F:7

Or. Sus. En. Eq

S: 4 F: 8

Load RC InC eq

S:7 F:8

Load Sus En.

S:8 F: 9

Test

S: 9 F:10

Ready for Race

Set Up

S:10 F:11

11 w

CPM CHART

1 w

1 w

2 w

2 w

4 w

3 w

1 w

1 w

1 w

1 w

A

W

X

H

G

F

E

D

C

B

Test Cars

S:0 F:1

Make a Decision

S:1 F:3

Order the Car

SW: 3 FW: 5

FIA Documents

S:3 F:4

Or. RC In Eq

S:4 F:7

Or. Sus. En. Eq

S: 4 F: 8

Load RC InC eq

S:7 F:8

Load Sus En.

S:8 F: 9

Test

S: 9 F:10

Ready for Race

Set Up

S:10 F:11

9 w

CPM CHART

1 w

1 w

2 w

2 w

4 w

3 w

1 w

1 w

1 w

1 w

Time Management

• To do list, Previous Evening

• Plan for Planning

• Max 2 projects

• Priority Projects

Thank You...