Introduction

Communication: internal and external

“Platon: never discouraged anyone who is making progress”

Chapter 1

The objectives of this first chapter can be summarized as the following:• Identify key process to behave as a development tool. • Train the skills and tools for behavior change.• Adapting to the reality of team management• Develop codes of communication skills for team management.• To promote the development of people as efficiency for obtaining results. Train leaders from the best leader

Chapter 1

An interview with Shimon PeresSeptember 2012 Shimon PeresPresident of Israel• Download full interview transcript (PDF–520 KB)Polish-born Shimon Peres is one of modern Israel’s defining figures. He is the ninth president of Israel, a position he has held since his election in 2007, and has served twice as Israel’s prime minister.Peres immigrated with his family in 1934 from what was then Poland to what was then Palestine. He joined the Haganah defense force in 1947. After the establishment of the Israeli state in 1948, Peres, then just 24, was appointed head of the Israeli navy by Prime Minister David Ben-Gurion. In the years since, Peres has held nearly every major cabinet position, including deputy prime minister, minister of defense, and foreign minister. He has served as head of Israel’s Labor party many times and over the course of his career has been a member of many different political parties and coalitions.http://www.mckinsey.com/features/leading_in_the_21st_century/shimon_peres (see in class)

TRY TO DEFINE 8 CHARACTERISTICS OF A LEADER …(Jay A. Conger, social scientist): listen, build trust and inspire, not conformists, are visionaries, take risks and sacrifice, are creative, not criticize others, speak of us- not me

8 QUALITIES

Chapter 1

[Activity: video "Twelve Angry Men", pointing out the most representative features to identify each character. Also you can see also the functioning of the groups: roles, leadership, groupthink]http://www.youtube.com/watch?v=d3TaIZPjTzo (see after class)

--Great communication gurus have always stressed the importance of different intelligences to improve communication.http://www.youtube.com/watch?v=2bfph8_KOqI (see in class)

IL POSTINO

Chapter 1

And please, try to define talent…. All of us have some talent….try to find it out…

Chapter 1

Chapter 1

Chapter 1

There are a lot of examples there are many innate talents and many also "learned" continuously exercised and as attitudes and passion of the world .....

Chapter 1Rudy Patch Case Study: "The Squirrels"] Video from various parts of the film (see after class)Recommended view these instructions.--Attention to the first part up to 3.07 minutes .. Thing about it--Now look up to 5.04 minutes ... reflect and see how they have performed with the patient and remember .. squirrels ...--See now up to 6.34 and see the attitude of the head of the center ...--See now up to 10.36 and reflect and compare with the first sequence ...--See now up to 13.23 and draw your conclusions ... and then all the way

Observe the three strategies:- Deny the evidence. If a person has a fear .. not underestimate let alone, do not deny.- Accept the evidence and deny the danger. Upon acceptance of the evidence, not deny the danger that person feels ....- Make him feel stronger than squirrels ... it's smart to remove that fear.Never underestimate others squirrels .. Help them to overcome ... "ALL WE HAVE squirrels " ....

Chapter 2

The communication style is the presentation letter, is the look immediately perceived by the other. --Depending on the style, we transmitt some or other impressions (security, aggressiveness, sincerity, honesty, efficiency, stability, etc..) According to the actual projected image, the other will react in one way or another.--In a company we can figure out who's who in the company. The formal structure does not always match the actual structure as people who occupy managerial responsibilities, may, have a crucial influence on the life of the organization

-Verbal and not verbal communication….. -Horizontal, downward an upward communication-empathize, to take the place of another.. And what else ???

Chapter 2

What else ???? (see in class)

INCH_BY_INCH

Chapter 2

Here are some selected post on coaching and leadership (see after class)TITLE: Coaching for Leadership in Times Liquidshttp://www.optimainfinito.com/2012/04/coaching-para-el-liderazgo-en-tiempos-liquidos.html

TITLE: Ther Are the values http://www.santigarcia.net/2012/04/son-los-valores.html

TITLE: The language of leadership http://www.javierfernandezaguado.com/2012/03/el-idioma-del-liderazgo.html TITLE: Coaching and Leadership: writing the misssion http://deempleadoamillonario.blogspot.com.es/2012/04/coaching-y-liderazgo-reescribiendo-la.htmlTITLE: Leadership H2Ohttp://humanbeingelblogdeandresortega.wordpress.com/2012/04/27/liderazgo-h2o/TITLE: Training Leaders from Corporate Universities http://javiergomezcordero.wordpress.com/2012/04/28/entrenando-lideres-desde-las-universidades-corporativas TITLE: Passion and devotion your coach http://basketandtalent.com/2012/04/30/pasion-y-devocion-tu-primer-entrenador

TITLE: Leadership: How to transmit http://rrohh.blogspot.com.es/2012/04/liderazgo-como-transmitir-valores

Chapter 2

Networking in the company

Chapter 2

Networking in the company: there are a lot of barriers

Chapter 2

Networking in the company: there are a lot of barriers

Chapter 2

How to vinculate and motivate employees in a company….the emotional salary…Worker satisfaction…

--The emotional salary could be defined as the ability to make people feel well paid for their efforts, with more than money

Contributions made are based on three factors: the sum of the person's natural talents and acquired talents in the workplace, multiplied by a third factor, more importantly attitudes. There are normal people with good attitudes who excel in their work and people who waste their enormous potential with poor attitudes. The key that distinguishes the two types of partner are the attitudes

Chapter 2

A combination of emotional inteligence and attitude. I would like you to see a piece of film "Life is Beautiful“http://www.youtube.com/watch?v=VQ8ZgY0wcaM (see in class)

Chapter 2

“The pessimist complains about the wind, the optimist expected to change, the realist adjusts the sails”

Chapter 3

The objective is to demonstrate the radical change that has brought social networking and digital marketing in external communication in business. Students will learn how to achieve this goal dominating the major social networks from the point of view of marketing and communication.

--There are numerous social media marketing tools but not all are suitable for all areas of marketing sectors and what are the most appropriate for each industry, market and company?

Chapter 3

http://www.youtube.com/watch?v=4ba1BqJ4S2M (see in class)3 millions of impacts in 3 hours

--We are witnessing a new form of communication of business and a new way of doing marketing: online marketing, viral marketing and marketing mix, new concepts but are radically changed business communication, the communication step 2.0

Chapter 3

The Obama brand in social networks

67% of the proceeds from Obama was online7,000,000 friends on Facebook follow their agenda3,000,000 friends follow him on Twitter

Chapter 3

In July 2005, Jeff Jarvis writes in his blog his problems with the after-sales department of Dell. Dell belittles and ignores the customer's anger turned out to be an influential blogger. The case gets even BusinessWeek with consequent damage to the brand

Chapter 3

Different social network depending on the objetive.. Twitter, facebookExample….http://www.youtube.com/watch?v=DT3du5ogm_w&feature=player_embedded (see after class)

--A total of 23 video-linked offer experience in the old plan books "Choose Your Own Adventure" - closely related to target youth seeking to find on weekends and holidays, but not ceasing to teach in passing in all viral hotel features.

It really worked: only 2000 people finished the "game" but more than 175,000 participated in it, what you put on the map a small hotel with a campaign semidesconocido by owner (I had class in the senior management program Valencia) successfully surpassed their best expectations

Chapter 3

http://www.youtube.com/watch?v=0TYy_3786bo&feature=player_embedded (see in class)For the opening of the new IKEA Malmö store, we created a Facebook campaign. The mission was to create something engaging that would have the potential of spreading by itself beyond the borders of the Malmö region. But at the same time staying relevant and focusing on IKEA's offer, their products. Without messing around.

End

THANK YOU VERY MUCH FOR YOUR ATTENTIONEINSTEIN” TEXT

Let’s not pretend that things will change if we keep doing the same things. A crisis can be a real blessing to any person, to any nation.

For all crises bring progress. Creativity is born from anguish, just like the day is born form the dark night. It’s in crisis that inventive is born, as well as discoveries, and big strategies. Who overcomes crisis, overcomes himself, without getting overcome. Who blames his failure to a crisis neglects his own talent, and is more respectful to problems than to solutions. Incompetence is the true crisis.

The greatest inconvenience of people and nations is the laziness with which they attempt to find the solutions to their problems. There’s no challenge

without a crisis. Without challenges, life becomes a routine, a slow agony. There’s no merit without crisis. It’s in the crisis where we can show the

very best in us. Without a crisis, any wind becomes a tender touch. To speak about a crisis is to promote it. Not to speak about it is to exalt

conformism. Let us work hard instead. Let us stop, once and for all, the menacing crisis that represents the tragedy of not being willing to overcome it.